Breaking down fear and making work fun
27/04/2023
Breaking down fear and making work fun
Those were the words of the Director of Choice Hotels, Eddie Nelder at The Cliffs Hotel in Blackpool talking about taking on young people and training them in the hospitality sector.
Eddie was among the speakers at the latest event hosted by the Fylde Responsible Business Network.
He was sharing his experience of getting young people into work placements - helping them understand the rules of the workplace but also how it can be fun too. When he took on 72 young people on work placement, the guests loved it!
The focus of the networking event was on an area of Blackpool called Claremont - an area with many challenges including a young transient population, low life expectancy, mental health problems and deprivation.
We heard the personal stories of people who had experienced trauma in their lives and were getting help on a journey into employment.
The Fylde Coast Responsible Business Network is about bringing businesses and communities together. As a business ICG is helping spread the word and we are also looking at how we can give back to local communities too.
Many of our clients talk extensively about their corporate social responsibility strategies - what they are doing to support employment opportunities.
The Fylde Responsible Business Network needs the support of bigger employers to achieve its goals - by everyone playing their part, no matter how small, it means a better place to live and work for us all.
LINK: | https://www.icg.agency/blog/breaking-down-the-fear-and-making-work-fun... |
See more stories from icg |
More from ICG
11/11/2024
Showtime for Blinds Make Better
Raising awareness of the Blinds Make Better' campaign was a major focus at the British Blind and Shutter Show 2024. ICG worked with the team at the Britis...
30/10/2024
ICG 1994 Fancy Dress Day!
Today, we went back to 1994 the year ICG was founded. As part of our 30th anniversary celebrations, everyone dressed up as something or someone connected wit...
18/10/2024
Market stand-out and customer functionality for Cure It website
ICG has delivered a bold new website for Cure It, a leading GRP flat roofing system supplier. GRP (glass-reinforced plastic) is becoming increasingly popular d...
24/09/2024
The Barnies 2024
Drum-roll please we are delighted to announce the winners of The Barnies. As we mark 30 years of ICG, The Barnies is our new staff awards celebration. It'...
24/09/2024
The Barnies: An Unusual ICG Awards Ceremony
Drum-roll please we are delighted to announce the winners of The Barnies. As we mark 30 years of ICG, The Barnies is our new staff awards celebration. It'...
19/09/2024
Finalists in Prolific North Marketing Awards
We are delighted to have been shortlisted in the Prolific North Marketing Awards 2024! ICG has been nominated in the category of Full Service Agency of the Yea...
29/08/2024
Take five with Tasha
Tell us a little bit about your job? I joined ICG almost two months ago. My marketing executive role means I work closely with both the marketing and digital ...
10/07/2024
Hip hip hooray, we're 30
We are thrilled to announce that ICG is celebrating its 30th anniversary. In the same year that the film Forrest Gump came out, ICG was born. And three decade...
26/06/2024
Take five with Emma
Tell us a little bit about your job? I joined ICG in May as a Senior Account Manager from a PR agency, so the remit here is broader yet still coordinating and...
16/05/2024
Getting moving for Mental Health Awareness Week
We're huge advocates of positively improving our mental wellbeing so going green for Mental Health Awareness Week was an obvious wardrobe choice for team IC...
09/05/2024
Laying the foundations of a new partnership with Chandler Homes
Getting into the hearts and minds of people looking for modern and stylish apartment living on the Lancashire coast is the focus of a marketing strategy for pro...
24/04/2024
Nurturing a new look for Huntapac
Creating a contemporary brand update that reflects a company's strong heritage can often pose a challenge, yet it's a task ICG embraced for our long sta...
17/04/2024
Putting the spotlight on Global Shading Day
Creating traction and momentum around Global Shading Day was a key objective for the British Blind and Shutter Association in 2024. The awareness event on Marc...
05/04/2024
Securing coverage on national TV for Blackpool Zoo
When our client Blackpool Zoo had some exciting news to share we knew we had to think big. And, it doesn't come much bigger than a slot on one of TV's f...
20/03/2024
The big 2-5 for Alben Landscapes
Turning the big 2-5 is a momentous occasion for anyone - particularly in business, so we were on hand to ensure Alben Landscapes celebrated in style. The fami...
12/03/2024
The ICG Marketing Survey 2024
Thank you to everyone who took part in the fourth edition of the ICG Marketing Survey. We asked the questions, analysed the answers and now we're excited to...
29/02/2024
Marketing campaign to embrace decarbonisation opportunities
ICG delivered strong results for construction client Hamilton in a campaign to engage with housing associations, local councils and major contractors. Hamilton...
08/02/2024
Our conference in the sun
Posted on 08 Feb 2024 Picture a typical company conference and sitting in the sunshine with a cold drink surrounded by your work mates might not immediately sp...
19/01/2024
Getting the lay of the land: 2024 marketing survey
Posted on 19 Jan 2024 With plans for 2024 now building up pace - we are keen to hear your views on the state of marketing for the year ahead. Are you confiden...
12/01/2024
Highlights of the Year 2023
Posted on 12 Jan 2024 We couldn't let 2023 go by without a little recap, delving into some of the news and numbers that made the year what it was. From fo...
20/12/2023
Supporting young people's wellbeing in Warton
Posted on 20 Dec 2023 It's a space where young people can talk about things, a safe space. Ella-Grace Gregoire is Communications Manager and Wellbeing D...
19/12/2023
Feeling Festive with Fylde Council's Christmas Campaign
Posted on 19 Dec 2023 We were thrilled to support Fylde Councils festive campaign, encouraging people to shop locally on the Fylde coast and support independen...
15/12/2023
Mission Christmas is on Can you help?
Posted on 15 Dec 2023 For today's Give Back Friday, we got our shopping bags and headed to our local supermarket to buy presents, clothes and toys for the ...
08/12/2023
Getting in Warton's good books this Christmas
Posted on 08 Dec 2023 When word went out for donations of books and jigsaws for the Warton Book Exchange, team ICG came up with the goods for our Give Back Fri...
01/12/2023
The return of Give Back Fridays
Posted on 01 Dec 2023 Give Back Fridays is back for its fourth year and we're starting 2023's season of giving by visiting some familiar faces back at ...
29/11/2023
Take five with Erin
Posted on 29 Nov 2023 Tell us a little bit about your job? I joined ICG in July as an Account Manager. The role is quite different from my previous positions,...
22/11/2023
ICG's Wellbeing Week
Posted on 22 Nov 2023 Breathe in, hold and breathe out There was plenty of this during our Wellbeing Week as we recentred, refocused and found our inner cal...
15/11/2023
Three is the magic number
Posted on 15 Nov 2023 ICG is delighted to welcome a trio of new client partnerships. We are pleased to be working with PGL, Just Shutters Business and Sterlin...
16/10/2023
Three cheers for London Designer Outlet's new website
Posted on 16 Oct 2023 Ahead of its 10th birthday celebrations, London Designer Outlet (LDO) was in the market for a new, dynamic website and ICG's digital ...
04/10/2023
Blossoming partnership with Alben Landscapes delivers real results
Posted on 04 Oct 2023 Alben Landscapes came to ICG with a clear set of objectives - to grow the business and create an image that reflected its success. Our j...
27/09/2023
Take five with Liam
Posted on 27 Sep 2023 Tell us a little bit about your job? Im a Junior Web Developer and I joined the team at ICG earlier this year. As a junior I am learning...
18/09/2023
Digital and Marketing Business of the Year 2023
Posted on 18 Sep 2023 Oh whata night! ICG was named Digital and Marketing Business of the Year at the BIBAs 2023. To a packed audience at the glittering Blac...
13/09/2023
GA4 arrived this summer - heres what you need to know
Posted on 13 Sep 2023 Google Analytics has long been a trusted companion of marketeers, businesses and organisations. It is a vital tool to gather valuable dat...
17/08/2023
Inspired by sand and sea for Morecambe Bay Partnership
Posted on 17 Aug 2023 When North West charity, Morecambe Bay Partnership reached out for help with a brand refresh, it was the perfect project for one of our d...
10/08/2023
Plugging into national conversations for the BBSA
Posted on 10 Aug 2023 ICG has been helping the British Blind and Shutter Association (BBSA) plug into national conversations about energy efficiency and overhe...
03/08/2023
Powering Sunbelt Rentals' internal comms for Safety Week
Posted on 03 Aug 2023 ICG played a central role in helping bring Sunbelt Rentals' Safety Week to life through videos, animations and storytelling. The int...
21/07/2023
A site full of Moxy
Posted on 21 Jul 2023 We were delighted to celebrate the launch of a new website for Moxy Communications. Moxy is on a mission to help people to think differe...
13/07/2023
Take five with Beth
Posted on 13 Jul 2023 Tell us a little bit about your job? As a Digital Marketing Executive, I work with a variety of clients to create paid and organic conte...
14/06/2023
Celebrating businesses in Lancashire
Posted on 14 Jun 2023 We are thrilled to be taking part in the BIBAs - a celebration of the most exciting companies and entrepreneurs based in our home county ...
19/05/2023
Get moving
Posted on 19 May 2023 Anxiety is the theme of this year's Mental Health Awareness Week and exercise is a good way of dealing with anxiety. At ICG, we'...
05/05/2023
Flying into action for Blackpool Zoo
Posted on 05 May 2023 When long-standing ICG client Blackpool Zoo posted a vacancy for a human seagull deterrent it broke the internet. Within 48 hours, news ...
27/04/2023
Breaking down fear and making work fun
Posted on 27 Apr 2023 Breaking down fear and making work fun Those were the words of the Director of Choice Hotels, Eddie Nelder at The Cliffs Hotel in Blackp...
19/04/2023
Creating a website for patient-led charity
Posted on 19 Apr 2023 ICG supported Cauda Equina Champions Charity to help its team create and deliver a new digital presence to reach out to patients, communi...
13/04/2023
Integrated Agency of the Year nomination
Posted on 13 Apr 2023 Integrated Agency of the Year nomination We are thrilled to announce that ICG has been shortlisted in this years Prolific North Champi...
30/03/2023
Take five with Matthew
Posted on 30 Mar 2023 Tell us a little bit about your job? Im the Digital Marketing Manager at ICG and the role is really varied which I absolutely love. We su...
23/03/2023
A brand to help drive change
Posted on 23 Mar 2023 There was no reading between the lines when Warrant came to us with their marketing brief. Their mission was unambiguous: to drive chan...
16/03/2023
The ICG Marketing Survey 2023
Posted on 16 Mar 2023 We asked the questions and analysed the answers. After two years of covid, no one could have fully predicted a cost of living crisis, inf...
23/02/2023
Turkey-Syria Earthquake Appeal
Posted on 23 Feb 2023 What do a remote controlled helicopter, chocolate, wine and a dog bow tie all have in common? They were all prizes donated by the team f...
17/02/2023
Take five with Rosie
Posted on 17 Feb 2023 Tell us a little bit about your job? I'm a Graphic Designer, delivering assets for a variety of clients. I love the diversity of wor...
09/02/2023
The return of our annual conference
Posted on 09 Feb 2023 Whether an ICG veteran or a new recruit, the return of the ICG conference last weekend proved to be a great success. This year we heade...