Grass Valley Brings the Future of Media Production and Distribution to Pro AV Market

MONTREAL, CANADA - January 08, 2025 - Grass Valley, a leader in innovative live production solutions, is bringing its media production expertise to ISE 2025 to demonstrate how the GV Media Universe and its AMPP platform are benefiting organizations in the live events, sports, houses of worship, corporate, and education sectors.

With a 65-year heritage in pioneering solutions for the media and broadcast industry, Grass Valley is transforming media production by making cutting-edge broadcast technology accessible to all content creators, regardless of size or budget. Grass Valley's innovative solutions, such as the game-changing AMPP platform, are helping to democratize the production process to support organizations in realizing their highest production value ambitions.

The AMPP ecosystem

AMPP is Grass Valley's microservices-based media production platform enabling efficient and flexible production workflows for live content creation, management, and distribution. The platform is the driving force behind productions at the G20 Summit, 2024 RallyX Championship, and the Global Leadership Summit. AMPP also has been empowering cloud production capabilities for companies like Gfinity, Electronic Arts Competitive Gaming Entertainment, and Corrivium.

AMPP has become a cornerstone for live production on a global scale - from local sporting events to major international programming for Tier 1 media brands - enabling customers to reduce operational costs, gain flexibility, and drive new revenue streams, said Jon Wilson, Grass Valley President and COO.

We are shaping the future of media production for organizations across the pro AV and media landscape, and we're excited to be at ISE this year to showcase the power of AMPP and the GV Media Universe.

With usage now exceeding 10 million hours per month, AMPP's rapid 300% increase in adoption over the last 12 months emphasizes how organizations with media production requirements are benefiting from software-defined workflows that are flexible, scalable, efficient, and affordable.

Solutions like Framelight X asset management and Playout X systems - deployed for the G20 Summit and DMC Rally X projects - have been primary drivers of this momentum, creating significant cost efficiencies for customers.

So too have deployments of Grass Valley's LDX Series cameras (deployed on country music artist Morgan Wallen's One Night at a Time tour), Creative Grading system, and suite of leading live production tools. All of which are being demonstrated on Grass Valley's stand (4P660) at ISE 2025.

The democratization of media solutions

Grass Valley's strategic partnerships with key players such as Diversified, ES Broadcast, and Arabsat further underline the company's commitment to enhancing product innovation for the broadest possible mix of customers.

Broadcast-grade production technology is no longer the preserve of traditional broadcasters and TV networks, explained Grass Valley Executive Chairman and CEO, Louis Hernandez Jr. Access to cutting-edge media production solutions is now within reach for a broader pool of organizations, a transformation that technology providers such as Grass Valley have been instrumental in enabling. Hernandez Jr. will explore these themes during his keynote session at ISE 2025's AV Broadcast Summit on Wednesday February 5th, in which he will demonstrate how technology solutions from Grass Valley are enabling a new roster of media publishers to deliver high-quality productions.

The ongoing democratization of media solutions will see accelerating deployments of technology in non-traditional broadcast environments such as corporate, education, and houses of worship, as well as providing areas like sports, live events, and esports with new production and streaming capabilities, he explained.

For organizations in all these sectors, access to agile, simple and affordable media production solutions is now more within reach than ever before, as the Grass Valley team will demonstrate at the Fira Barcelona Gran Via in February.

ISE is an incredible showcase of technology innovation. It has become the show where inter-connected technologies from peer industries such as M&E, pro AV, pro audio, and CE come together on the same show floor, said Wilson. We're looking forward to meeting our partners, existing and new customers in Barcelona, as we showcase the game-changing power of the Grass Valley Media Universe to the AV community. Grass Valley is exhibiting at ISE 2025, February 4th-7th, at the Fira Barcelona Gran Via. Visit stand 4P660 to experience the full range of solutions for the corporate, education, houses of worship, live events, and sports sectors, including the high performance LDX range of cameras, bundled software-based application solutions for simplifying live event production (Live Producer X/Event Producer X), and the AMPP ecosystem.

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About Grass Valley

Grass Valley is the leading technology provider for the live media and entertainment industry market. We work with 90% of the world's major media brands, enabling their live production centers, mobile production units, 24-hour newsrooms, and sports streaming platforms to be ever more productive with SaaS and hardware systems. Our solutions enable content owners and service providers to create and deliver compelling live content in the most profitable way.

From IP-native cameras to state-of-the-art software and hardware production and playout systems, we're at the forefront of ground-breaking live media innovation. We continue to pioneer market-leading advances to create and move live content more efficiently and generate new revenue streams.

Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 65 years and is now part of Black Dragon Capital. Learn more

LINK:	https://www.grassvalley.com/press-releases/2025/grass-valley-brings-th...
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