Berklee Global and Latin Grammy Cultural Foundation Launch Emerging Artist Intensive

Berklee Global and Latin Grammy Cultural Foundation Launch Emerging Artist Intensive Sponsored by TikTok, the immersive learning experience gave aspiring music creators insights into song production, the music business, and stage performance techniques.

January 31, 2025

Students and faculty at the Emerging Artist Intensive at the Miami Art Studio

Image by John Parra/Getty Images, courtesy of the Latin Grammy Cultural Foundation

Berklee Global, in partnership with the Latin Grammy Cultural Foundation, hosted its first Emerging Artist Intensive, kicking off a series of immersive learning experiences for aspiring music creators. The day-long workshop, sponsored by TikTok, was held at Miami Art Studio.

The program included Enrique Gonz lez M ller, associate professor of music production and engineering; Zahili Gonz lez, jazz pianist, composer, and educator; Francisco Granados, senior vice president of A&R at Warner Music Latina; Pierre Hachar Jr., entertainment attorney; and Vikina, a Latin Grammy nominee. The lecture offered insights into song production, the music business, and stage performance techniques to over 100 music creators, highlighting key areas such as songwriting, production, and music marketing from conception to completion.

Artists in the 21st century must be equipped not only to refine their artistry but also to successfully connect with their audience in meaningful ways, said Mar a Mart nez Iturriaga, senior vice president of Berklee Global. This program unites exceptional partners to empower participants with the skills, knowledge, and opportunities needed to build and sustain thriving careers in todays dynamic music landscape.

At TikTok, we're committed to empowering the next generation of music creators and celebrating the cultural impact of Latin music, said Ara Yoo Han, global head of social impact at TikTok. We're thrilled to play a role in shaping the future of Latin music through this hands-on, immersive program.

We are proud to launch the first Emerging Artist Intensive with Berklee Global and TikTok, said Raquel Rocky Egusquiza, executive director of the Latin Grammy Cultural Foundation. Together, we are furthering the foundation's mission to advance Latin music and its legacy via hands-on educational opportunities with leaders in the music industry.

For more information and the latest news, please visit the official Latin Grammy Cultural Foundation website at latingrammyculturalfoundation.org.

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