Yospace and Capella collaborate to change the game for advertising in single live events

13/11/2023

Yospace is demonstrating Live Orchestration with Capella at NAB Show (14-17 Apr 2024, Las Vegas Convention Center, West Hall W2243). You can book an appointment at: https://www.yospace.com/nab

Staines-upon-Thames, UK, November 13th, 2023 Yospace, the pioneer of server-side ad insertion (SSAI), and Capella Systems have collaborated on a new live orchestration implementation that creates operational efficiencies and increased advertising revenues during one-off live OTT events. This is great news for sports broadcasters and other rights-holders as the pre-integrated solution guarantees a quick-and-easy set-up of the transcoding/packaging and SSAI stack for a "pop-up" event. On top of this sits a ground-breaking innovation that enables operators to create more ad opportunities and remotely curate multiple events at the same time. Broadcasters now have an opportunity to improve efficiency while increasing ad revenues, all while delivering the same high quality broadcast experience.

Built upon Yospaces Orchestrator module, which has already powered tens of thousands of live sports events worldwide, Capellas cloud-hosted market-leading encoder, Cambria Stream, ingests live signals then encodes the video and inserts SCTE-35 ad markers into the output stream. Yospaces Orchestrator module can initiate multiple Cambria Live instances in the cloud as needed, offering a rapidly scalable solution. When an event is complete, it automatically ends the stream, which avoids costly and unnecessary encoding that can come with other instances of pop-up channels.

Monitoring of events is enabled by Capellas Cambria Ad Break Control, a groundbreaking web UI which provides real-time monitoring of the feed - an essential element of any ad-supported live event, where ad breaks must be manually triggered based on the state of play at a given time. The solution places operators far closer to the real-time live action, enabling them to capitalise on any unexpected breaks in play by inserting extra ad spots.

Cambria Ad Break Control also supports the management of several simultaneous feeds, creating greater efficiency as a single operator can now oversee multiple channels. And they can do so from anywhere in the world, creating greater operational flexibility.

The result is that broadcasters and sports rights-holders can create new operational efficiencies without compromising the quality of the viewer experience, while increasing the available advertising revenues from their costly sports rights through dynamic ad insertion (DAI).

With live OTT streaming, broadcasters have far greater freedom to create pop-up channels for live events. However, as the cost of sports rights continues to increase, they must manage and monetise them in the most efficient way possible, said Tim Sewell, CEO of Yospace. Together with Capella, were delivering rights-holders with fantastic opportunities to reduce operational costs while increasing the ad opportunities.

SSAI workflows can be quite challenging as they place precise demands on the encoding and packaging of live streaming, said Ikuyo Yamada, CEO and Founder of Capella Systems. Yospace is the established expert at live SSAI, and working with the team so closely on this project means we have catered specifically for the demands of advertising in live events. We are proud that Yospace has chosen Capellas Cambria Live solution and Cambria Ad Break Controller for this project.

Yospace is demonstrating Live Orchestration with Capella at NAB Show (14-17 Apr 2024, Las Vegas Convention Center, West Hall W2243). You can book an appointment at: https://www.yospace.com/nab

About YospaceYospace is the foremost provider of server-side ad insertion (SSAI) technology in the world today. Its solution allows live streams and on demand (VoD) content to be monetized for OTT in a way that is true to the seamless viewer experience of linear television, while opening up benefits of digital advertising such as one-to-one addressability and real-time measurement.

Yospace was the first to publicly demonstrate SSAI in a live stream, with ITV in 2012, and today services major broadcasters and network operators across the globe, including DIRECTV and FOX in the USA; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia and TV4 in Sweden; Optus, Nine, and Seven West Media in Australia.

In early 2019 Yospace was 100% acquired by RTL Group.

Media contactPaul Davies

Yospace

paul.davies@yospace.com+44 1784 466 388

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LINK:	https://www.yospace.com/news/yospace-and-capella-collaborate-to-change...
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Yospace and Capella collaborate to change the game for advertising in single live events

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