Qube Cinema introduces WireTAP Air for content delivery to theatres via 5G and 4G networks

01/02/2022

Qube Cinema introduces WireTAP Air for content delivery to theatres via 5G and 4G networks

Published on Tuesday, February 1, 2022

Qube Cinema has made a major leap in increasing the footprint of electronic content delivery with the all-new WireTAP Air theatre appliance. This small-form factor device connects theatres to Qube Wire's global cloud delivery platform via 5G or 4G mobile networks and allows for the seamless delivery of trailers and advertising DCPs. Its ease of operation and future proof connectivity options provide an ideal way to connect exhibitors at a significantly lower cost than was previously possible.

Qube has deployed the WireTAP Air across the nearly 2,000 locations that make up the Qube advertising network in India. The use of 4G connectivity instead of satellite has given Qube an 85% operating cost reduction while greatly increasing flexibility.

Mark Waterston, Senior VP of Qube Wire had this to say about the WireTAP Air's unique features, I'm excited for more advertising networks and studio marketing groups to experience the benefits of delivering content via Qube Wire. This new solution is significantly faster, easy to deploy, and costs far less to operate when compared to traditional satellite models and existing theatre devices.

The WireTAP Air's compact design for a device of this nature is unprecedented. Measuring just 4 x 4 x 16 , this hardy small-footprint theatre appliance includes storage of 128 GB (expandable to 2 TB), a built-in firewall, and a Gigabit Ethernet port to connect to the theatre network. It connects to Qube Wire with an internal 4G modem (upgradeable to 5G based on regional availability) or a standard broadband connection.

Our experience in the industry helped us identify a very specific need that exhibitors have during the pandemic - one that we were keen to address by crafting a cost-effective, future-proofed device that is also incredibly easy to deploy. said Rajesh Ramachandran, CTO of Qube Cinema.

The WireTAP Air includes many of the features that current WireTAP equipped theatres enjoy. These include fully automated storage management, intelligent KDM routing and delivery, real-time delivery status monitoring via the Qube Wire portal and fail-safe automatic firmware updates. Content and key management is integrated across most TMS and server combinations. Installation is simple; just plug and play. The original Qube WireTAP is installed at over 700 locations across Brazil, the Middle East, Australia and New Zealand, Malaysia, Singapore, India, Canada and the United States. More than 1,500 movies have been delivered using Qube Wire across these regions. Speaking about the rollout of the Qube WireTAP Air in India, Harsh Rohatgi, CEO of Qube Cinema said Those involved in the business of movie exhibition in the country are on the constant lookout for solutions that enable robust digital delivery at scale. With the planned rollout of the WireTAP Air, Qube is addressing this need through technological innovation .

If you are interested in the Qube WireTAP Air for your theatres, please contact sales@qubecinema.com.

LINK:	https://www.qubecinema.com/news/qube-cinema-introduces-wiretap-air-con...
	See more stories from qube

Qube Cinema introduces WireTAP Air for content delivery to theatres via 5G and 4G networks

More from Qube Cinema

21/06/2024

26/04/2024

04/04/2024

05/01/2024

07/12/2023

27/11/2023

25/09/2023

06/07/2023

06/07/2023

20/06/2023

06/06/2023

23/05/2023

15/05/2023

08/02/2023

01/02/2023

01/12/2022

22/11/2022

17/10/2022

29/07/2022

11/04/2022

01/02/2022

18/10/2021

11/12/2020

15/10/2020

01/07/2020

06/12/2019

08/11/2019

18/10/2019

24/09/2019

19/09/2019

03/04/2019

01/02/2019

11/12/2018

11/12/2018

07/12/2018

26/11/2018

24/11/2018

24/10/2018

14/09/2018

03/09/2018

29/06/2018

12/06/2018

12/06/2018

07/06/2018

04/06/2018

08/05/2018

25/04/2018

24/04/2018

13/04/2018

03/04/2018