AI, ultra low-latency streaming, private 5G for live sports production among 2025 IBC Accelerator PoCs

The Proofs of Concept bring together global media companies who will work together on solutions across AI-powered live production, ultra-low latency streaming, private 5G, content authenticity, and sustainability

By Jenny Priestley

Published: March 4, 2025 Updated: March 5, 2025

The Proofs of Concept bring together global media companies who will work together on solutions across AI-powered live production, ultra-low latency streaming, private 5G, content authenticity, and sustainability

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The eight new projects selected for IBC's 2025 Accelerator Media Innovation Programme have been revealed.

IBC's Accelerator Kickstart Day in February saw 12 projects pitched with eight projects selected for development in 2025.

The Proofs of Concept bring together global media companies such as the BBC, Comcast, ITV, Olympic Broadcasting Services, and Verizon who will work together on solutions across AI-powered live production, ultra-low latency streaming, private 5G, content authenticity, and sustainability.

All of the projects are now in the development phase before being showcased at IBC2025 (12th-15th September).

The eight Accelerator projects selected for development, plus the Special Incubator project (which builds on innovative technologies established by projects in previous years) are:

A Framework for Generative AI - Proposed by RAI, Globo and Yle: Aims to develop and explore a Generative AI Framework for broadcasters to rapidly create diverse media content, from scripts to animations and dynamic ads, streamlining workflows and enhancing audience engagement through practical AI integration.

AI Assistance Agents in Live Production - Proposed by ITN, BBC, Cuez and Google: As the media industry goes through rapid transformation to embrace AI advances, this project aims to revolutionise live production and newsroom efficiency by exploring AI-powered assistants that seamlessly integrate with control room workflows, enabling operators to command and automate with natural language for enhanced speed, accuracy, and confidence.

Ultra Low Latency Live Streaming at Scale - Proposed by Comcast and BT Media & Broadcast: Seeks to develop a truly scalable architecture to deliver TV to millions of consumers over the internet with the same latency, stability and channel change performance they are accustomed to.

Stamping Your Content (C2PA Provenance) - Proposed by BBC, ITN and Media Cluster Norway: Building on the success of last year's Design Your Weapons in the Fight Against Disinformation Accelerator, this project aims to create an open-source tool to stamp news and other content at the point of publication and a consumer-facing decoder to accelerate Coalition for Content Provenance and Authenticity (C2PA) uptake.

Conquering the Air (Waves): Private 5G from Land to Sea to Sky - Proposed by Olympic Broadcasting Services (OBS), University of Strathclyde/ Neutral Wireless and Haivision: This project looks to take Private 5G to the skies - unlocking new creative possibilities by harnessing dynamic, mobile connectivity for broadcasters to bring audiences closer to the action while also enhancing athlete safety and event coverage.

Master Control Cloud - Proposed by BBC, SVT, and BT Media & Broadcast: Proposes a cloud-based system for routing, monitoring and processing live media streams incorporating traditional Master Control Room functionality and includes an exploration of web technologies as potential alternatives to conventional broadcast talkback systems.

Ecoflow II - Proposed by ITV and EBU: Building on the success of the 2024 accelerator, ECOFLOW II proposes creating a digital twin to simulate streaming pipelines and their energy consumption, directly engaging platform teams to develop actionable business cases for sustainability and exploring innovations in energy impact visualisation and AI-driven optimisations to overcome the industry's lack of visibility and accountability in energy usage.

Multi-Vendor Software Live Media Exchange - Proposed by EBU, BBC and Appear: Explores a new approach to Live Media Exchange to overcome the limitations of current media exchange protocols, collaborating with the EBU Dynamic Media Facility team to test solutions that enhance performance, sustainability, and automation while eliminating proprietary lock-ins, and enabling broadcasters to fully leverage modern data centre infrastructure and network capabilities identified by last year's Connect & Produce Anywhere (CAPA) Accelerator.

IBC Incubator 2025: Changing the Game Again - Proposed by Verizon Business and AMD and Xansr Media: Building on the successful PoC from the 2024 AI Media Production Labs, this will focus on real-time, AI-driven personalised sports experiences, delivering custom highlight reels and data with interactive features like virtual companions, dynamic camera angles, and localised content, revolutionising fan engagement.

We saw an overwhelming response to the Kickstart Day event this year featuring a series of compelling innovation pitches reflecting some of the most important challenges for the media and entertainment tech sector today, said Jo Mayer, IBC's head of marketing. We are thrilled to announce the projects selected to go forward and can't wait to see their showcases and demonstrations at IBC in September.

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