Avid Showcases Innovations at IBC2024 to Drive Efficient, Collaborative, and Open Media Production Workflows

Avid Showcases Innovations at IBC2024 to Drive Efficient, Collaborative, and Open Media Production Workflows

Brie Clayton August 30, 2024

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Hero image: MediaCentral Cloud UX with STT

Demonstrations will show new cost-effective technologies designed to accelerate content delivery by leveraging AI, increasing interoperability, and expanding on third-party integrations

Avid is primed to demonstrate a range of exciting enhancements across its portfolio at IBC2024, designed to transform the way media creators produce premium content for television, film, and news.

We're seeing intensified pressures on creative storytelling, states Tim Claman, CPO at Avid. The rise of content demand, globalized workforces, and deep budget constraints are forcing organizations to produce more content with fewer resources. Avid is dedicated to helping our customers solve these issues. At IBC2024, we will be showcasing innovations that streamline production workflows, elevate quality, and keep costs down - for everyone from creatives to enterprises.

Stream IO 2024.10 Playout

Demonstrations on the Avid stand will include:

Ingest From Anywhere, Play Out to Everywhere

Launching at IBC2024 will be the latest release of Avid | Stream IO - Avid's next-generation ingest and playout video server software solution, enabling fast turnaround workflows for news and sports. Avid | Stream IO will support customers' ability to choose between existing infrastructure offered by SMPTE 2110 standards.

The Power of Avid Ada

Avid will demonstrate three unique applications of speech-to-text powered by Avid Ada - Avid's framework for harnessing powerful AI technology - enabling artists and businesses to boost creativity and accelerate delivery by automating the mundane:

Available Now! PhraseFind features Avid's new Transcript Tool, which accelerates the editing process by displaying automated transcripts of source clips that the editor can cut directly into the timeline.

Tech Preview! Within Avid's browser-based toolset MediaCentral | Cloud UX , new AI services allow users to generate transcripts automatically or manually, identify speakers, and take advantage of ultra-fast search capabilities to find in the text what they need quickly. Supporting multiple languages with no need for a cloud connection, discover this secure solution powered by Avid Ada.

Tech Preview! Users in a Pro Tools session can now quickly scan any audio file and search speech data via a dedicated transcript window. Speech can be displayed as text directly with the associated clips on the tracks for the straightforward application of edits.

Media Composer 2024 Transcript Tool

Collaborating with Ease

Avid understands that seamless collaboration is at the core of empowering teams to meet the high demand for high-quality content.

Available Now! The two most trusted creative toolsets in professional postproduction continue to grow more compatible. Avid's latest updates enhance postproduction workflows by automating volume and pan information in Media Composer and enabling seamless transfer of edit and mix metadata between picture and sound with Pro Tools.

Tech Preview! Combating the high cost of cloud-centric postproduction, Avid will showcase a tech preview of Avid NEXIS intelligent caching. This feature will improve the real-time collaboration experience for remote teams, whether on-premises, in the cloud, or through Avid's SaaS-based virtual post-production environment, Avid | Edit On Demand .

Tech Preview! Avid will also be demonstrating further updates to its media workflow platform MediaCentral, including a powerful rules engine to drive automated workflows, enriched newsroom features, and new editing capabilities in MediaCentral | Cloud UX.

Pro Tools transcription window with video window

Ever-Expanding Ecosystem of Third-Party Integrations

Avid continues to expand its third-party integration partnerships, giving customers access to preferred tools for an exceptional production experience. Recently available partner solutions to be spotlighted from the show floor include:

AI-driven transcript and caption creation, and language translations from TRACO and Digital Nirvana for the MediaCentral platform.

Lens to first edit' integration with Marquis for proxy workflows and high-resolution file transfers from Sony and LiveU into on-premises Media Composer and MediaCentral environments and cloud-based Edit On Demand.

Seamless backup and archive of assets to any on-premises or cloud tier of storage from Spectra Logic's RioBroker panel for Media Composer.

Higher efficiency for any users doing VFX work in Media Composer with Doom Solutions VFX tool.

Fast, AI-powered access to digital assets anywhere with ioMoVo's Digital Asset Management panel in Media Composer.

Quick and efficient feedback within Pro Tools and Media Composer through Dropbox Replay integration.

Avid is expanding ARA workflows with new partner integrations, spotlighting ARA 2 features introduced in Pro Tools 2024.6, including iZotope RX Spectral Editor and Synchro Arts. As part of this initiative, Avid will also offer a tech preview of upcoming integrations with Steinberg SpectraLayers, WaveLab, Acon Digital Acoustica, and more, broadening the range of audio tools that support ARA workflows.

Finally, visitors to IBC2024 can experience the latest innovations and discover how Avid is creating new possibilities in media and entertainment by reserving a spot for exclusive presentations, designed to inspire and empower users' creative journeys and optimize workflow efficiency. Simply sign up at this link.

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