Technicolor Group's The Mill will first be tasked to create the most realistic & authentic Elvis using AI under Layered Reality Studio head Simon Reveley.
The Mill was one of the earliest pioneers of VFX for icon replacements, winning a BAFTA & Oscar for their work on the movie Gladiator' and most recently winning 3 Cannes Gold Lions with FCB NY and Michelob for the virtual Williams Formula 1 race Lap of Legends
Layered Reality also announce the expansion of their in-house studio team with world class production talent from Harry Potter, Royal Albert Hall, Eurovision, Royal National Theatre and Commonwealth Games
London, UK. Friday 28 June 2024 Layered Reality, the UK's leading immersive entertainment company, has penned a strategic partnership agreement with Technicolor Group, famed for its global network of BAFTA and Academy Award-winning visual effects studios. The partnership will be executed via Technicolor's advertising and experience studio, The Mill, which is headquartered in London and has offices in Paris, New York, LA, Seoul, Shanghai and Bangalore.
The agreement will see The Mill partner on multiple projects with Layered Reality, including using AI technology to create the most realistic and authentic version of Elvis, led by Layered Reality's newly expanded in-house studio team. Layered Reality Studios has recently welcomed world-class talent to bring back the King of Rock n' Roll, including Executive Producer Oran Doyle (Harry Potter: A Forbidden Forest Experience, Stranger Things: The Experience); Digital Producer Catherine Hayward (Commonwealth Games); Production Manager Al Parkinson (Royal National Theatre, Cameron Mackintosh); Technical Director Ollie Jeffrey (Royal Albert Hall) and Producer Sophie Scotchford (Eurovision 2023).
Simon Reveley, Head of Layered Reality Studio says The Mill has a history of being pioneers, innovators and world class artists. We're thrilled to work with them, utilising the latest in Artificial Intelligence to deliver more for our audiences. The integration of AI into The Mill's arsenal of world class VFX tools, in the hands of their global network of award-winning artists, will help us deliver truly magical moments; the kind of moments that take your breath away.
Mark Benson, President, The Mill says We are very excited about the potential for our partnership with Layered Reality and helping to put Elvis back in the building. We are tasked with bringing Elvis back digitally by collecting and ingesting images and film archive clips to train AI models on Elvis's face so we can recreate famous Elvis live performances. The Mill's outstanding creative and tech talent will once again push the boundaries of what is possible, to deliver an extraordinary, authentic and thrilling theatrical event.
In January this year Layered Reality announced they had secured the global licensing rights to create Elvis Evolution' from the owners of Elvis' estate Authentic Brands Group. The immersive experience will bring the global musical icon back through the power of AI, augmented reality, live theatre and multi-sensory effects in a celebration of his life and legacy. Tickets go on sale later this year and Elvis Evolution' is due to open in Spring 2025.
Andrew McGuinness, Founder and CEO of Layered Reality comments
Securing the best talent and partners is crucial for us to deliver outstanding immersive experiences. The Mill has an unrivaled pedigree in creating extraordinary digital effects spanning back to one of the earliest examples of icon replacement which won them a BAFTA for their work on Gladiator. They are at the forefront of utilising new technologies for creative innovative entertainment and we are delighted to have secured their partnership. Their support, and our talented new in-house team, means we are confident of delivering a superlative immersive experience for Elvis fans everywhere.
Layered Reality is the creator of London's longest running and most highly rated immersive experiences, with Jeff Wayne's The War of the Worlds celebrating its fifth year and being placed in the top 10% of attractions globally by TripAdvisor reviewers. They also have a pipeline of global IP's which will be announced over the coming months.
PRESS CONTACT
madalyn@deft-productions.com
pr.layeredreality@deft-productions.com
NOTES TO EDITORS
Layered Reality
Layered Reality's multi-award-winning experience Jeff Wayne's The War of the Worlds: The Immersive Experience, has over 10,000 five-star customer reviews, and has won Tripadvisor's Travellers choice, ranking top 10% of all attractions globally. In addition, it is London's no. 1 immersive night out and top rated 5/5 on Tripadvisor. Other experiences by Layered Reality include the highly successful The Gunpowder Plot https://gunpowderimmersive.com, currently running in London, and ELVIS EVOLUTION https://elvis.layeredreality.com/, a new immersive experience celebrating the world's biggest star of stage and screen, launching in 2025. For more information about Layered Reality, visit https://www.layeredreality.com/
Layered Reality (www.layeredreality.com), the UK's leading immersive experience specialist, has secured the global rights to celebrate Elvis Presley in a digital form. The rights provide Layered Reality with global exclusivity for the creation of immersive experiences based upon Presley's life story and music. *The global rights were secured from Authentic Brands Group (Authentic) (https://corporate.authentic.com/) who obtained ownership of the rights to ELVIS ' estate in November 2013.
About The Mill
We create and deliver world-class content & visual experiences. We do this by leveraging creative technology to deliver famous, trail blazing work, across any screen, app, theatrical, art, ri
Europe Stories
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
08/07/2024
Vinayak Shrivastav, CEO, Magnifi by VideoVerse, explains how harnessing the power of data can boost creativity in broadcasting
By Contributor
Published: July...
08/07/2024
Once approved, Skydance CEO David Ellison will become CEO of the new company, currently named New Paramount
By Jenny Priestley
Published: July 8, 2024
Onc...
08/07/2024
The Wigan MP was previously PPS to former Shadow Olympics Minister, Tessa Jowell
By Matthew Corrigan
Published: July 8, 2024
The Wigan MP was previously P...
08/07/2024
Artist View of the HOTBIRD satellites /Credit Toys Film
Press release - 8 Jul...
08/07/2024
Arvato Systems Recognized as a Leader in Six Areas by ISG
Leading provider in the Microsoft Cloud Ecosystem
G tersloh - Arvato Systems has been recognized as...
07/07/2024
Damien Molony
Sunday 7th July 2024 Casting is now confirmed for the re-imagine...
05/07/2024
The results of UK general elections are always eagerly anticipated and can make ...
05/07/2024
The upgrade enables rt1.tv to optimise its media workflows with AI-powered Avid solutions
By Matthew Corrigan
Published: July 5, 2024
The upgrade enables ...
05/07/2024
Both were re-elected with an absolute majority at the EBUs General Assembly in Cyprus
By Matthew Corrigan
Published: July 5, 2024
Both were re-elected wit...
05/07/2024
The statement follows the result of the UKs General Election
By Matthew Corrigan
Published: July 5, 2024 Updated: July 8, 2024
The statement follows the...
05/07/2024
4 minute read
Share
alt=Alternative descriptive text class=lazyload main main-lazyloaded responsive-image data-v-1a5ebb10>
In June, Telenor established...
04/07/2024
Each episode begins with U&Dave giving the studio audience £250,000 to share bet...
04/07/2024
Great-Ish News as Dave Gorman returns to U&Dave Four brand new specials for iconic hit comedy show examining modern life will air later this year Stand-up comed...
04/07/2024
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
04/07/2024
As head of international technology at ITV Studios, Rob O'Brien is always on the lookout for new technology that can allow the company to work more flexibly...
04/07/2024
The following case study was created by Blue Lucy partner Amber Technology and first published on their website.
A major national sporting body overseeing mult...
04/07/2024
April 2024: It's been a week, and we've all now seen everyone's takeaways on the trends that emerged at NAB. Here at Blue Lucy Towers we like to do ...
04/07/2024
International production studio, rights business and channel operator, Blue Ant Media, has chosen Blue Lucy's BLAM platform for media supply chain automatio...
04/07/2024
According to Time Magazine, more than half the world's population will go to the polls in 2024. The fact that the UK's election also coincides with Inde...
04/07/2024
ITNs Jenny King and Jon Roberts talk to TVBEurope about the work thats gone into...
04/07/2024
Arena Television collapsed at the end of 2021 with debts of £280 million. At the time it employed 63 members of staff principally based at its offices in Redhil...
04/07/2024
Astera Awarded Best in Show at Euro Cine Expo 2024 posted: 04/07/2024
Best of Show award for Asteras LunaBulb
After a successful exhibition at Euro Cine ...
04/07/2024
Published On: July 4th, 2024
data-orig-src=https://www.sgo.es/wp-content/uploads/ac_products_header.jpg width=800 height=500 class=lazyload wp-image-0 />
[SP...
04/07/2024
Wuppertal July 4, 2024
Riedel Intercom Systems Enhance Communications Across B...
04/07/2024
The recently opened ADM Club in Da Nang is one of the biggest bars in Vietnam. Luxuriously appointed, with stunning interior design, the venue hosts a wide vari...
04/07/2024
RT Investigates and the Sunday Independent announce major new joint investigati...
03/07/2024
AI's integration into journalism has sparked a mix of enthusiasm and scepticism across Central Europe, according to research led by Thomson Foundation in co...
03/07/2024
When the going gets tough, the tough get going. Just ask Emma Roberts, star of t...
03/07/2024
Codemill, a leading developer of cloud-native media applications, is pleased to ...
03/07/2024
UK broadcaster Sky News tells TVBEurope about its election night coverage, which will include augmented reality, BATCAM, LED screens and more
By Jenny Priestle...
03/07/2024
Triangle Facilities Hub is based at The Sharp Project and plans to support the local area with in-house kit and education facilities
By Jenny Priestley
Publi...
03/07/2024
The two sides are said to have reached a tentative agreement with terms being sent for review to the special committee set up to evaluate offers for Paramount G...
03/07/2024
Ad hoc announcement pursuant to Art. 53 LR
Cheseaux-sur-Lausanne, Switzerland a...
03/07/2024
In today's dynamic video market, service providers have adapted and evolved ...
03/07/2024
RT will present comprehensive coverage of the UK General Election 2024 results on Thursday 4th and Friday 5th July across digital, television and radio platfor...
03/07/2024
Rohde & Schwarz manages and monitors for 3Cat Prismon networked multiviewers integrate diverse signals
Broadcast Coordination at 3Cat
Rohde & Schwarz has...
02/07/2024
Worlds first TV Dinners for U restaurant opens in London to mark the launch of n...
02/07/2024
The strengthened leadership team aims to enhance EVSs ability to deliver solutions and service to its worldwide customers
By Matthew Corrigan
Published: July...
02/07/2024
The funding will accelerate DNEGs diversification strategy, said the company
By Matthew Corrigan
Published: July 2, 2024 Updated: July 3, 2024
The fundi...
02/07/2024
RT is seeking expressions of interest in presenting single or double header roles on RTE 2fm.
RT 2FM's primary purpose is to provide relevant speech, mus...
02/07/2024
Published On: July 2nd, 2024
data-orig-src=https://www.sgo.es/wp-content/uploads/ztl_header.webp width=1920 height=1144 class=lazyload wp-image-0 />
Founded ...
02/07/2024
RT News is pleased to announce the appointment of Tommy Meskill as its new London Correspondent. Tommy has been a journalist with RT News for eight years, mos...
01/07/2024
This was such a confidence boost and so much motivation to keep pushing forward in my work and public service journalism.
Yara El Murr from Lebanon recollecti...
01/07/2024
Films created for advertising purposes have long served as a test bed where talented filmmakers can hone their craft and stretch their creative muscles. With th...
01/07/2024
Writer-director Jeff Nichols and cinematographer Adam Stone, the critically acclaimed duo behind such celebrated films as Loving, Midnight Special and Mud, reun...
01/07/2024
Simon Percy from Little Shadow talks to TVBEurope about how the animation studio used a mobile virtual production setup to create a VFX shark lab for the second...
01/07/2024
Mackenzie Jacobson, business solution manager at Imagine Communications, tells TVBEurope how she is adding to a family history in the media industry
By Matthew...
01/07/2024
We had been using our previous desk for about 10 years, Bonifacio explains. Every investment is thought about very carefully, we have to think in terms of lon...
Technicolor Group's The Mill will first be tasked to create the most realistic & authentic Elvis using AI under Layered Reality Studio head Simon Reveley.
