
EVS XtraMotion Adds Deblur, Cinematic Effect; Processing Time Cut to Less Than 3 Seconds Upgraded super-slo-mo replay solution is integrated with the company's LiveCeption By Ken Kerschbaumer, Editorial Director
Thursday, January 23, 2025 - 12:41 pm
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EVS is taking its XtraMotion capabilities to new heights, adding two new replay effects, Deblur and Cinematic, via its 3.0 release. XtraMotion is best-known for allowing any incoming signal, regardless of frame rate, to be converted to a super-slo-mo replay, and the two new effects do something similar by using AI to deblur parts of an image and give a shallow-depth-of-field cinematic look to any signal.
EVS XtraMotion now offers three types of effects that can be applied to any incoming signal.
With its full suite of creative effects, XtraMotion 3.0 showcases how generative AI can be used in live production to engage audiences in a more immersive way, says Jan Mokallai, VP, live production solutions, EVS. We're excited to offer a tool that delivers exceptional speed and quality while remaining cost-effective, enabling sports broadcasters of all sizes to create high-impact, professional-grade content that engages viewers on another level.
The new Deblur effect eliminates motion blur from fast-moving cameras for crystal-clear visuals; the Cinematic effect simulates a shallow depth of field for a film-like aesthetic. Offered under a single license, these effects give sports broadcasters more creative possibilities to enhance the visual impact of key moments during live action.
This latest release also sets a new standard in speed. According to EVS, it reduces processing time in applying the super-slow-motion effect to less than 3 seconds, even when paired with the Deblur feature. A major breakthrough, this enables production teams to seamlessly integrate enhanced replays into live broadcasts without disrupting the flow of the action.
Since debuting in 2021, XtraMotion has earned global recognition for its ability to create super-slow-motion content from any camera, driven by advanced generative AI. It has received several industry awards and is deployed for a diverse range of sports, including motorsports, basketball, rugby, and American football.
Integrated into EVS's LiveCeption and highlights solution, XtraMotion 3.0 is designed to offer intuitive and efficient operational workflow. Operators can trigger the application of the chosen effect directly from the LSM-VIA remote controller, with a single click on a shortcut button. The streamlined process lets teams stay focused on delivering their stories without adding complexity to live-event operations.
Using generative AI to convert standard footage into super slow-motion, deblurred, or cinematic-style clips, XtraMotion reduces reliance on the specialty cameras traditionally required to achieve such effects. This not only cuts production costs but also encourages creative experimentation, enabling crews to explore unusual camera angles and innovative storytelling techniques.
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