Sony Pixel Power calrec Sony

EVS XtraMotion Adds Deblur, Cinematic Effect; Processing Time Cut to Less Than 3 Seconds

23/01/2025

EVS XtraMotion Adds Deblur, Cinematic Effect; Processing Time Cut to Less Than 3 Seconds Upgraded super-slo-mo replay solution is integrated with the company's LiveCeption By Ken Kerschbaumer, Editorial Director

Thursday, January 23, 2025 - 12:41 pm

Print This Story | Subscribe

Story Highlights

EVS is taking its XtraMotion capabilities to new heights, adding two new replay effects, Deblur and Cinematic, via its 3.0 release. XtraMotion is best-known for allowing any incoming signal, regardless of frame rate, to be converted to a super-slo-mo replay, and the two new effects do something similar by using AI to deblur parts of an image and give a shallow-depth-of-field cinematic look to any signal.

EVS XtraMotion now offers three types of effects that can be applied to any incoming signal.

With its full suite of creative effects, XtraMotion 3.0 showcases how generative AI can be used in live production to engage audiences in a more immersive way, says Jan Mokallai, VP, live production solutions, EVS. We're excited to offer a tool that delivers exceptional speed and quality while remaining cost-effective, enabling sports broadcasters of all sizes to create high-impact, professional-grade content that engages viewers on another level.

The new Deblur effect eliminates motion blur from fast-moving cameras for crystal-clear visuals; the Cinematic effect simulates a shallow depth of field for a film-like aesthetic. Offered under a single license, these effects give sports broadcasters more creative possibilities to enhance the visual impact of key moments during live action.

This latest release also sets a new standard in speed. According to EVS, it reduces processing time in applying the super-slow-motion effect to less than 3 seconds, even when paired with the Deblur feature. A major breakthrough, this enables production teams to seamlessly integrate enhanced replays into live broadcasts without disrupting the flow of the action.

Since debuting in 2021, XtraMotion has earned global recognition for its ability to create super-slow-motion content from any camera, driven by advanced generative AI. It has received several industry awards and is deployed for a diverse range of sports, including motorsports, basketball, rugby, and American football.

Integrated into EVS's LiveCeption and highlights solution, XtraMotion 3.0 is designed to offer intuitive and efficient operational workflow. Operators can trigger the application of the chosen effect directly from the LSM-VIA remote controller, with a single click on a shortcut button. The streamlined process lets teams stay focused on delivering their stories without adding complexity to live-event operations.

Using generative AI to convert standard footage into super slow-motion, deblurred, or cinematic-style clips, XtraMotion reduces reliance on the specialty cameras traditionally required to achieve such effects. This not only cuts production costs but also encourages creative experimentation, enabling crews to explore unusual camera angles and innovative storytelling techniques.
LINK: https://www.sportsvideo.org/2025/01/23/evs-xtramotion-adds-deblur-cine...
See more stories from svg

More from Sports Video Group

11/03/2025

Drones, Flycam To Highlight 60+-Camera Coverage of THE PLAYERS This Weekend

Drones, Flycam To Highlight 60+-Camera Coverage of THE PLAYERS This Weekend 60+ cameras, NEP's PGA TOUR fleet, 25 talent will be deployed at TPC Sawgrass B...

11/03/2025

The Art of 9:16: How Corporate Content Producers Have Embraced Vertical Video

The Art of 9:16: How Corporate Content Producers Have Embraced Vertical Video Leaders from the corporate space share their advice and success stories By SVG St...

11/03/2025

SVG Rewind: NFL's Tim Tubito on Elevating Gameday Activations of Super Bowl LIX With New Multi-Use Stage

SVG Rewind: NFL's Tim Tubito on Elevating Gameday Activations of Super Bowl ...

11/03/2025

New Sponsor Spotlight: Ventuz's David Paniego on the Increasing Synergy Between Broadcast Graphics and In-Venue Displays

New Sponsor Spotlight: Ventuz's David Paniego on the Increasing Synergy Betw...

11/03/2025

Best Snow Day Ever: NESN, Bruins Roll Out NHL's Latest Animated Data-Visualization Altcast With a STEM Twist

Best Snow Day Ever: NESN, Bruins Roll Out NHL's Latest Animated Data-Visuali...

10/03/2025

From Fiserv Forum to the Forest, Part 1: Milwaukee Bucks, The Famous Group Inject Heightened Creativity Into New Mixed-Reality Open Video

From Fiserv Forum to the Forest, Part 1: Milwaukee Bucks, The Famous Group Injec...

10/03/2025

What Happens When an AI Twin of LinkedIn Co-Founder Reid Hoffman Keynotes a Conference?

What Happens When an AI Twin of LinkedIn Co-Founder Reid Hoffman Keynotes a Co...

10/03/2025

Pragmatic Optimism? The Current State of AI in Media Creation

Pragmatic Optimism? The Current State of AI in Media Creation Experts in the field of AI tackle the challenges of integrating the tech in media creation By SVG...

07/03/2025

International Women's Day: A Look Back at Diversified Without Boundaries: Accelerate Action' Event

International Women's Day: A Look Back at Diversified Without Boundaries: A...

07/03/2025

ESPN Celebrates International Women's Day With NBA Broadcast Featuring Women in Key Roles On and Off Screen

ESPN Celebrates International Women's Day With NBA Broadcast Featuring Women...

07/03/2025

The SVG Podcast: Women's Sports Is Here To Stay: Now What?

The SVG Podcast: Women's Sports Is Here To Stay: Now What? Leaders from ESPN CBS Sports, NBC Sports the USL, Octagon, and GameTime Productions offer their t...

07/03/2025

International Women's Day 2025: How the HBCU GO Streaming Platform Raises the Profile of Women's Sports

International Women's Day 2025: How the HBCU GO Streaming Platform Raises th...

07/03/2025

CONMEBOL, IMG Extend Partnership Through 2030

CONMEBOL, IMG Extend Partnership Through 2030 By Ken Kerschbaumer, Editorial Director Friday, March 7, 2025 - 10:14 am Print This Story | Subscribe Stor...

07/03/2025

SVG Sit-Down: USL's Amanda Vandervort on Launching a League, Building a Brand in Women's Sports

SVG Sit-Down: USL's Amanda Vandervort on Launching a League, Building a Bran...

07/03/2025

The Rise of Women's Sports Through the Lens of the WNBA: A Deloitte Media Research Presentation

The Rise of Women's Sports Through the Lens of the WNBA: A Deloitte Media Re...

07/03/2025

SVG All-Stars: An International Women's Day Spotlight

SVG All-Stars: An International Women's Day Spotlight Receive insights on technology trends and career advice from key women from across the industry By Br...

07/03/2025

International Women's Day: A Look Back at Diversified Without Boundaries: Accelerate Action Event

International Women's Day: A Look Back at Diversified Without Boundaries: A...

07/03/2025

ESPN Celebrates International Women's Day With NBA Broadcast Featuring Women Leading in Key Roles On and Off Screen

ESPN Celebrates International Women's Day With NBA Broadcast Featuring Women...

06/03/2025

Fast Fail, Community Personalization and Changing Vendor Relationships: What AI Could Mean for the Future of the Broadcast Industry

Fast fail, community personalisation and changing vendor relationships: What AI ...

06/03/2025

European Athletics Indoor Championships 2025: Inside FabriQ Media Group and Dutch Broadcaster NOS' Production in Apeldoorn

Champions: Inside FabriQ Media Group and Dutch broadcaster NOS' production o...

06/03/2025

NHRA Revs Up 2025 Season With Gatornationals in Gainesville, Adds Pair of Sony HDC-P50A POV Cameras

NHRA Revs Up 2025 Season With Gatornationals in Gainesville, Adds Pair of Sony H...

06/03/2025

It's Official: FIFA World Cup 2026 IBC Will Be in Downtown Dallas

It's Official: FIFA World Cup 2026 IBC Will Be in Downtown Dallas Kay Bailey Hutchison Convention Center will house global broadcast operations By Ken Ker...

06/03/2025

Two Fresh Creative's Phil Guthrie Discusses Designing Netflix's NFL Christmas Day Graphics Package

Two Fresh Creative's Phil Guthrie Discusses Designing Netflix's NFL Chri...

06/03/2025

SVG's SportsTech@NABShow Blog Is Back as the Countdown to Vegas Heats Up

SVG's SportsTech@NABShow Blog Is Back as the Countdown to Vegas Heats Up The blog will once again serve as your source for all the latest NAB Show news By...

05/03/2025

The Manufacturer of Iconic Microphones, Shure Turns 100

The Manufacturer of Iconic Microphones, Shure Turns 100 Its innovative pro-audio products have had an impact on broadcast for much of that century By Dan Daley...

05/03/2025

Immersive and Personalized Audio: The Innovations Helping to Deliver the Drama of Live Sports

Tech focus: The audio innovations helping to deliver the drama of live sports B...

05/03/2025

Audio Tech Focus: AI Has Plenty of Potential - and Potential Pitfalls - for Broadcast Sports

Audio Tech Focus: AI Has Plenty of Potential - and Potential Pitfalls - for Broa...

05/03/2025

No Second Chances in Live Sound: A Discussion on the Growing Demands Upon A1s

No Second Chances in Live Sound: A Discussion on the Growing Demands Upon A1s Audio engineers Michael Jackson and Glenn Stilwell share their experiences and obs...

05/03/2025

A1 Glen Stilwell on the Magic Behind Live Sports Audio: Friday Night Baseball, REMI, and More

A1 Glen Stilwell on the Magic Behind Live Sports Audio: Friday Night Baseball, R...

05/03/2025

Immersive Sound in Virtual Events: Upping Your Audio Game in Corporate Video

Immersive Sound in Virtual Events: Upping Your Audio Game in Corporate Video Virtuel Works founder Jean-Marc Jot analyzes the power of Acoustic Objects By SVG ...

04/03/2025

SVG New Sponsor Spotlight: Dataclay's Arie Stavchansky on Molding Data into Personalized Video

SVG New Sponsor Spotlight: Dataclay's Arie Stavchansky on Molding Data into ...

04/03/2025

EVS Doubles Down on North America and Tempers AI Expectations

EVS doubles down on North America and tempers AI expectations By George Bevir Friday, February 28, 2025 - 10:24 Print This Story Left to right: Moderato...

04/03/2025

Final Eight 2025: 3D Graphics and Augmented Reality Enhance Fan Engagement at Home and in the Arena

Final Eight 2025: 3D graphics and augmented reality enhance fan engagement at ho...

04/03/2025

SVG All-Stars: Deanna Benjamin, Supervisor, REMI Operations, ESPN

SVG All-Stars: Deanna Benjamin, Supervisor, REMI Operations, ESPN Having cut her teeth in tech ops, this Arizona State grad helps innovate live-production workf...

04/03/2025

Imagn Images Tests AI in Captioning Super Bowl LIX Photos in Proof of Concept With Eluvio

Imagn Images Tests AI in Captioning Super Bowl LIX Photos in Proof of Concept Wi...

04/03/2025

Save the Date! SVG Regional Sports Production Summit Returns to Chicago June 23-24

Save the Date! SVG Regional Sports Production Summit Returns to Chicago June 23-...

01/03/2025

Live From NHL Stadium Series: ESPN Operations Rigs Up Reliable Tech Infrastructure for Modern-Day Hockey in a Century-Old Venue

Live From NHL Stadium Series: ESPN Operations Rigs Up Reliable Tech Infrastructu...

01/03/2025

Live From NHL Stadium Series: ESPN Operations Rigs Up Reliable Tech Infrastructure for Modern-Day Hockey in a Century's Old Venue

Live From NHL Stadium Series: ESPN Operations Rigs Up Reliable Tech Infrastructu...

28/02/2025

Live From NHL Stadium Series: ESPN's Front Bench Brings Aura of Ohio Stadium, Passion of Both Fanbases to Viewers at Home

Live From NHL Stadium Series: ESPN's Front Bench Brings Aura of Ohio Stadium...

28/02/2025

FIS Nordic World Ski Championships 2025: NRK Outlines How it Will Excite Younger Viewers

Goggles and athletes: NRK outlines how it will excite younger viewers with cover...

28/02/2025

FIS Nordic World Ski Championships 2025: How Production Partner NRK Has Prepped to Cover the Slopes

Focused on the slopes: How production partner NRK has prepared for the FIS Nordi...

28/02/2025

FIS Nordic World Ski Championships 2025: Inside NRK's Camera Plans for the Cross Country and Ski Jumping in Trondheim

Ready for takeoff: Inside NRK's camera plans for the FIS Nordic World Ski Ch...

28/02/2025

BallerFX's Justin Peterson on Templating Graphics Design For High-End Performance, Reduced Burnout

BallerFX's Justin Peterson on Templating Graphics Design For High-End Perfor...

28/02/2025

NFL Media Covers 2025 Combine With Data-Driven Tech-Focused Broadcast

NFL Media Covers 2025 Combine With Data-Driven Tech-Focused Broadcast Event results are integrated with L-bar graphic in Los Angeles By Mark J Burns, SVG Contr...

28/02/2025

NTT IndyCar Series Gets Injection of FOX Sports Flair With Drones, Ghost Car, Pointers, Heads Up Display

NTT IndyCar Series Gets Injection of FOX Sports Flair With Drones, Ghost Car, Po...

28/02/2025

Live From NHL Stadium Series: ESPN's Jeff Dufine on Producing Outdoor Hockey at the Horseshoe

Live From NHL Stadium Series: ESPN's Jeff Dufine on Producing Outdoor Hockey...

27/02/2025

The CW Bursts Onto NASCAR Xfinity Scene With High-Energy Pre-Race Show, Reimagined Graphics Package

The CW Bursts Onto NASCAR Xfinity Scene With High-Energy Pre-Race Show, Reimagin...

27/02/2025

Globecast Westlake Facility Ushers in New Era of Technical, Production Capabilities

Globecast Westlake Facility Ushers in New Era of Technical, Production Capabilit...

27/02/2025

SPORTEL Returns to Miami on April 1-2 With Exhibits, Conference Program

SPORTEL Returns to Miami on April 1-2 With Exhibits, Conference Program By Ken Kerschbaumer, Editorial Director Thursday, February 27, 2025 - 10:16 am Prin...