![](//www.4rfv.com/images/no_image.jpg)
28th September 2022 - Award-winning commercial broadcaster UKTV today debuted a full rebrand for its free streaming service UKTV Play.
As UKTVs free Video on Demand (VoD) service, UKTV Play faced the creative challenge of marking out its place in an increasingly competitive streaming landscape, increasing usage and serving as the digital home of UKTVs free-to-air channel brands; Dave, Drama, Yesterday and W. After an intensive market research process consulting current users and new target audiences, UKTV Play will relaunch with a renewed digital-first brand direction and a fresh look and feel.
General Manager for Digital, Andrea Amey, said,
This rebrand marks the beginning of a real step change for UKTV Play. With over six million registered users and thousands of new hours of content being made available on the service this year, Im delighted that our new brand creative unites our channel brands like never before and perfectly encapsulates UKTV Plays warm tone and playful spirit.
.
Kate Rossiter, UKTVs Head of Marketing for UKTV Play oversaw the brief, and in-house agency UKTV Creative and UKTVs Digital Products Team designed, developed and delivered over 200 assets for the rebrand over six months, all designed to echo the brilliant mix of content that UKTV Play offers viewers.
Kate said,
Its been brilliant to create a consumer-centric positioning for UKTV Play and provide the Creative team with a clear springboard to work from. The redesign is being supported by UKTV Plays biggest marketing campaign to date, with significant on and off-air media plans.
The first step in the design process was to create the new logo that allowed key imagery to interact with the branding and unite all of the distinct UKTV channel brands like never before.
.
UKTV Creative also built a suite of creative elements designed to draw users into the easy-going brand world of UKTV Play. This includes a new characterful contemporary typeface, a vibrant colour palette and a collection of unique iconography, animations and sounds that encapsulate its warm tone and playful spirit.
UKTVs Head of Design, Peter Allinson, said,
Our task as UKTV creative was to refresh the UKTV Play brand by creating a distinctive design language that feels modern, compelling and digital-first. By bringing the brand promise to life and drawing users into the UKTV Play eco-system, we are now able to make viewers feel at home as they enjoy the brilliant mix of TV available on the service.
.
The rebrand comes ahead of the introduction of HD content to UKTV Play, allowing UKTV Play viewers to view their favourite programmes such as Stacey Dooley Sleeps Over, Bangers and Cash, MasterChef Australia and Big Zuus Big Eats in full HD quality for the first time. From November, new content added to the service will be available in HD (720p and 1080p) delivered via adaptive bitrate streaming. Back catalogue content, for which a HD master exists, will be re-encoded in phases from mid-November onwards.
In October, viewers can get up close and personal with UKTV Plays original content with its free three-day exhibition showcasing UKTVs commissioned photography and exclusive props from UKTVs channels Dave, W, Yesterday and Drama. The UKTV Play Photography Exhibition opens to the public 12pm-6pm, Friday 7th-Sunday 9th October near Seven Dials Market, London.
-END-
For further information please contact:
Rebecca Ferris, Corporate Communications Manager, UKTV
About UKTV Play
UKTV Play is an on-demand TV service providing instant access to shows from UKTVs free-to-air channels - Dave, W, Yesterday and Drama. With the easy-to-use UKTV Play app you can browse and stream hundreds of shows for free via your computer, tablet or smart phone. You can also watch on the telly thanks to Freeview Play, Amazon Fire TV, YouView, Samsung TV, Apple TV, Freesat, NOW and Roku.
If youre a Sky, Virgin Media or BT TV customer, shows from other great UKTV channels - Gold, W, Alibi, and Eden - are also on the menu.
uktvplay.co.uk | Ways to Watch
About UKTV
UKTV has been at the forefront of branded television for over 25 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.
UKTV is part of BBC Studios, the UKs most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the worlds leading public service broadcaster, the BBC.
UKTV Twitter: twitter.com/UKTV
UKTV Corporate Website: corporate.uktv.co.uk
More from UKTV
05/09/2024
Nina Sosanya, Samantha Womack, Hugh Quarshie, Patrick Robinson and many more joi...
04/09/2024
UKTV today announces the acquisition of Hotel Portofino (2 x 6x60') for U an...
28/08/2024
London, Wednesday 28 August 2024: UKTV has commissioned another new series of Canal Boat Diaries (10x60) for leading factual channel U&YESTERDAY and free stream...
27/08/2024
UKTV today releases a selection of first look images for the upcoming U&Original series, I, Jack Wright (6x60') on specialist crime drama channel, Alibi. Th...
22/08/2024
Notorious New Orleans womens prison to open its doors for new documentary series.
TV presenter, Katie Piper returns to U&W to once again uncover life for women...
22/08/2024
UKTV is excited to announce the commission of the new series, Guy Martin's P...
19/08/2024
U&DAVE'S JOKE OF THE FRINGE 2024
10 FUNNIEST GAGS OF THE 2024 EDINBURGH FRINGE FESTIVAL REVEALED
Comedian Mark Simmons wins U&Dave's Funniest Joke of...
15/08/2024
UKTV today releases a selection of first look images for the upcoming U&Original series, Outrageous (6x60') on U and U&DRAMA. The brand-new drama, created a...
01/08/2024
UKTV's free streaming service, U, to get exclusive Bangers & Cash specials f...
31/07/2024
UKTV has commissioned popular factual label Red Sauce, part of Zinc Media Group, to make a further two seasons of its gritty factual series Special Ops: To Catc...
24/07/2024
UKTV has commissioned The Young Midwives of Essex (8x60) from Firecracker Films (Stacey Dooley Sleeps Over, Emma Willis: Delivering Babies). This brand-new docu...
23/07/2024
UKTV has commissioned brand-new Pete Wicks: For Dogs' Sake (4x60') for free-to-air entertainment channel U&W, and recently rebranded free streaming serv...
22/07/2024
Portraits of Joe Swash, Chris Kamara and Angela Barnes created using scrap car parts
Portraits of Joe Swash, Chris Kamara and Angela Barnes made entirely of sc...
22/07/2024
UKTV has commissioned The Real Midwives of Essex (8x60) from Firecracker Films (Stacey Dooley Sleeps Over, Emma Willis: Delivering Babies). This brand-new docu-...
22/07/2024
Award-winning broadcaster UKTV has today announced it has invested in the UKs fi...
22/07/2024
A Small Light, Mike, Alaska Daily, The Company You Keep, Sons of Anarchy S1-7, B...
22/07/2024
Award-winning broadcaster UKTV has today announced it has invested in the award-...
22/07/2024
Battle in the Box, Whitstable Pearl series two, Sons of Anarchy and the UK premiere of Orlando Bloom: To the Edge head up launch
Brand new original commissions...
22/07/2024
Four brand new specials for iconic hit comedy show examining modern life will air later this year
Stand-up comedian and "high priest of comedy PowerPoint" (The...
22/07/2024
UKTV has appointed Claire Hookway to the newly created role of Commissioning Executive to bolster the development of the multi-channel broadcasters growing slat...
22/07/2024
Filming has begun on the fourth series of the hugely popular BBC Studios Drama production, Sister Boniface Mysteries, a BritBox International and UKTV co-produc...
22/07/2024
Comedian Katherine Ryan will once again open the doors to her family home for At Home With Katherine Ryan (4x60') on U&W, Broadcast Digital's Entertainm...
22/07/2024
The witty story sees Cher travel through new and loved shows from U whilst perfo...
22/07/2024
Stream on U
Today marks the launch of UKTV's new Masterbrand U, which sees...
22/07/2024
TV Dinners for U' experience pairs gourmet food with
curated menu of TV shows from new free streaming service, U
New restaurant pop-up heightens the TV d...
22/07/2024
Further guest stars are now confirmed for Bookish (6x70'), a brand-new drama...
22/07/2024
Apocalypse Slough will air on Gold this Autumn and follows the success of Christ...
10/07/2024
Will Mellor and Ralf Little will bring their renowned chemistry to U and U&Dave later this year with Will & Ralf Should Know Better (4x60). Pulling back the cur...
07/07/2024
Other cast include Zo Wanamaker and Philip Glenister
Casting is now confirmed ...
04/07/2024
Each episode begins with U&Dave giving the studio audience £250,000 to share bet...
04/07/2024
Great-Ish News as Dave Gorman returns to U&Dave Four brand new specials for iconic hit comedy show examining modern life will air later this year Stand-up comed...
02/07/2024
Worlds first TV Dinners for U restaurant opens in London to mark the launch of n...
26/06/2024
The series is produced by Firebird Pictures and written by Sarah Williams
Filmi...
20/06/2024
Free-to-air channel Dave and UKTV Play to be renamed U&Dave and U, following lau...
19/06/2024
Sweetie darlings... its time to pour some champers, grab your best Gaultier and get ready for three decades of fabulous!
The nations favourite comedy channel, ...
06/06/2024
Battle in the Box, Whitstable Pearl series two, Sons of Anarchy and the UK premiere of Orlando Bloom: To the Edge head up launch
Brand new original commissions...
06/06/2024
UKTV continues its commitment to the intriguing world of true crime with Back from the Dead: Who Kidnapped Me? (3 x 60) and Lies, Deceit And Betrayal (6 x 60). ...
21/05/2024
Samantha Bond, Jo Martin, Cara Horgan and Natalie Dew return to Marlow for the s...
20/05/2024
UKTV has commissioned Masters of Reinvention (6x60) for its leading factual channel Yesterday and free streaming service UKTV Play, to be produced by Air TV.
I...
15/05/2024
12th March 2024 - Award-winning broadcaster UKTV has today announced it has inve...
07/05/2024
The nations favourite comedy channel Gold has teamed up with the maestro of the ...
29/04/2024
Further casting is now confirmed for Bookish (6x70), a brand-new drama created by Emmy Award-winning writer Mark Gatiss, for UKTVs specialist crime drama channe...
24/04/2024
UKTV today announces the commission of the brand-new series, Mudtown (6x60), for...
22/04/2024
22 April 2024 - Award-winning broadcaster UKTV has today announced it has invested in the award-winning online care marketplace, Elder, using its multi-million ...
18/04/2024
Tom Durant Pritchard (This Is Going To Hurt, The Crown) has joined the cast for ...
12/04/2024
Detective Jim Bergerac will be returning to the iconic setting of Jersey, as UKT...
10/04/2024
UKTVs catalogue of original drama continues to grow, with the commission of six-part series, Bookish (6x70) for its specialist crime drama channel Alibi. The UK...
03/04/2024
A Small Light, Mike, Alaska Daily, The Company You Keep, Sons of Anarchy S1-7, Brothers and Sisters S1-5, set to premiere this year on Alibi, Drama, Dave and UK...
27/03/2024
UKTV has commissioned a second series of Dream Car Fixers (6x60) for leading factual channel Yesterday and free streaming service . Produced by Wiser Films, th...
12/03/2024
12th March 2024 - Award-winning broadcaster UKTV has today announced it has invested in the UKs first independent funeral-planning service, Legacy of Lives, usi...