![](//www.4rfv.com/images/no_image.jpg)
12th March 2024 - Award-winning broadcaster UKTV has today announced it has invested in the UKs first independent funeral-planning service, The Farewell Guide, using its multi-million pound investment fund, UKTV Ventures. The initial deal is worth £1 million of airtime, with a mutual option to extend the deal by a further £2 million once launched.
The Farewell Guide is a free, online service dedicated to making funeral planning simpler, more affordable, and more personal. The Farewell Guide provide support to individuals and families during what may be the most stressful times of their lives, helping them make informed decisions. Founded by entrepreneur Rebecca Peach in 2019 after witnessing first-hand the pain and fragmentation of organising a funeral, The Farewell Guide is the UKs only supportive digital funeral planner and price comparison site.
UKTV Ventures £1 million airtime-for-equity investment sees The Farewell Guide launch its first TV advertising campaign from April on the broadcasters seven linear channels - Dave, W, Gold, Alibi, Drama, Yesterday, Eden. The Farewell Guide will benefit from access to an audience of over 25 million viewers a month to exponentially increase brand awareness and in return, UKTV will gain an equity stake in the business.
Rebecca Peach, Founder and CEO of The Farewell Guide, said:
We are delighted to collaborate with the team at UKTV and are incredibly happy to spread the word about The Farewell Guide, assisting consumers in navigating end-of-life and funeral planning. This exciting new partnership will allow us to bring our free and much-needed service into thousands more homes across the entire UK. It marks a significant step towards fulfilling our vision of becoming the go-to destination for funeral planning and support. With the costs of dying and funerals spiralling, there is no better time to bring our service to the masses.
Brendan Kilcawley, Director of UKTV Ventures, said:
Weve been so impressed with Rebecca and the team, as well as the technology and vision theyve crafted to support consumers freely in planning a funeral. We are excited by the launch of The Farewell Guides first TV ad campaign, which is set to significantly boost awareness of their brand and valuable service. The powerful values of the brand are certain to strike a chord with UKTV viewers throughout the network, and were genuinely excited to see The Farewell Guide become the go-to destination for funeral planning.
UKTV Ventures is committed to helping companies new to TV advertising build their brand and scale up by benefiting from the wide reach, trust and recognition only achieved through TV advertising. Similar to venture capital, UKTV Ventures is a funding model which invests airtime, instead of cash, in burgeoning high-growth companies looking to accelerate their growth. UKTV Ventures deal with The Farewell Guide follows their recent investments in online raffle company Raffolux, plastic free shampoo bar company KinKind, and social media platform, WeAre8.
-End-
For further information please contact: Rebecca Ferris, Corporate Communications Manager, UKTV
About UKTV Ventures
UKTV Ventures is UKTVs multi-million pound investment fund which offers high-growth start-ups an opportunity to enter the TV advertising market in exchange for a minority stake in their company. This is described as airtime-for-equity.
UKTV Ventures Website: www.uktvventures.co.uk
About UKTV
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.
UKTV is part of BBC Studios, the UKs most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the worlds leading public service broadcaster, the BBC.
UKTV Twitter: https://twitter.com/UKTV
UKTV Corporate Website: https://corporate.uktv.co.uk
About The Farewell Guide
Founded by serial entrepreneur Rebecca Peach in 2019 after witnessing first-hand the pain and fragmentation of organising a funeral, The Farewell Guide is the UKs only supportive funeral planner and price comparison site.
The Farewell Guide is a free, online service dedicated to making funeral planning simpler, more affordable, and more personal. We provide support to individuals and families during what may be the most stressful times of their lives, helping them make informed decisions.
Arranging a funeral can be stressful, frustrating, expensive, and hugely time-consuming, especially during a time of grief. To address these challenges, we offer digital pre-planning and at-need access, providing planners with a price comparison overview and direct contact to over 5,000 funeral providers. This allows them to make sense of the plethora of options without the need for manual interaction or visiting a funeral director, making the process easier and more accessible.
The Farewell Guide is proud to be partnered with and recommended by Money Saving Expert, Daily Mail, Marie Curie, Elizabeths Smile, and Hospice UK.
The Farewell Guide Twitter: https://twitter.com/farewellguide
The Farewell Guide Website: https://www.thefarewellguide.co.uk/
The Farewell Guide Instagram: https://www.instagram.com/thefarewellguide
The Farewell Guide Linkedin: https://www.linkedin.com/company/thefarewellguide/
More from UKTV
05/09/2024
Nina Sosanya, Samantha Womack, Hugh Quarshie, Patrick Robinson and many more joi...
04/09/2024
UKTV today announces the acquisition of Hotel Portofino (2 x 6x60') for U an...
28/08/2024
London, Wednesday 28 August 2024: UKTV has commissioned another new series of Canal Boat Diaries (10x60) for leading factual channel U&YESTERDAY and free stream...
27/08/2024
UKTV today releases a selection of first look images for the upcoming U&Original series, I, Jack Wright (6x60') on specialist crime drama channel, Alibi. Th...
22/08/2024
Notorious New Orleans womens prison to open its doors for new documentary series.
TV presenter, Katie Piper returns to U&W to once again uncover life for women...
22/08/2024
UKTV is excited to announce the commission of the new series, Guy Martin's P...
19/08/2024
U&DAVE'S JOKE OF THE FRINGE 2024
10 FUNNIEST GAGS OF THE 2024 EDINBURGH FRINGE FESTIVAL REVEALED
Comedian Mark Simmons wins U&Dave's Funniest Joke of...
15/08/2024
UKTV today releases a selection of first look images for the upcoming U&Original series, Outrageous (6x60') on U and U&DRAMA. The brand-new drama, created a...
01/08/2024
UKTV's free streaming service, U, to get exclusive Bangers & Cash specials f...
31/07/2024
UKTV has commissioned popular factual label Red Sauce, part of Zinc Media Group, to make a further two seasons of its gritty factual series Special Ops: To Catc...
24/07/2024
UKTV has commissioned The Young Midwives of Essex (8x60) from Firecracker Films (Stacey Dooley Sleeps Over, Emma Willis: Delivering Babies). This brand-new docu...
23/07/2024
UKTV has commissioned brand-new Pete Wicks: For Dogs' Sake (4x60') for free-to-air entertainment channel U&W, and recently rebranded free streaming serv...
22/07/2024
Portraits of Joe Swash, Chris Kamara and Angela Barnes created using scrap car parts
Portraits of Joe Swash, Chris Kamara and Angela Barnes made entirely of sc...
22/07/2024
UKTV has commissioned The Real Midwives of Essex (8x60) from Firecracker Films (Stacey Dooley Sleeps Over, Emma Willis: Delivering Babies). This brand-new docu-...
22/07/2024
Award-winning broadcaster UKTV has today announced it has invested in the UKs fi...
22/07/2024
A Small Light, Mike, Alaska Daily, The Company You Keep, Sons of Anarchy S1-7, B...
22/07/2024
Award-winning broadcaster UKTV has today announced it has invested in the award-...
22/07/2024
Battle in the Box, Whitstable Pearl series two, Sons of Anarchy and the UK premiere of Orlando Bloom: To the Edge head up launch
Brand new original commissions...
22/07/2024
Four brand new specials for iconic hit comedy show examining modern life will air later this year
Stand-up comedian and "high priest of comedy PowerPoint" (The...
22/07/2024
UKTV has appointed Claire Hookway to the newly created role of Commissioning Executive to bolster the development of the multi-channel broadcasters growing slat...
22/07/2024
Filming has begun on the fourth series of the hugely popular BBC Studios Drama production, Sister Boniface Mysteries, a BritBox International and UKTV co-produc...
22/07/2024
Comedian Katherine Ryan will once again open the doors to her family home for At Home With Katherine Ryan (4x60') on U&W, Broadcast Digital's Entertainm...
22/07/2024
The witty story sees Cher travel through new and loved shows from U whilst perfo...
22/07/2024
Stream on U
Today marks the launch of UKTV's new Masterbrand U, which sees...
22/07/2024
TV Dinners for U' experience pairs gourmet food with
curated menu of TV shows from new free streaming service, U
New restaurant pop-up heightens the TV d...
22/07/2024
Further guest stars are now confirmed for Bookish (6x70'), a brand-new drama...
22/07/2024
Apocalypse Slough will air on Gold this Autumn and follows the success of Christ...
10/07/2024
Will Mellor and Ralf Little will bring their renowned chemistry to U and U&Dave later this year with Will & Ralf Should Know Better (4x60). Pulling back the cur...
07/07/2024
Other cast include Zo Wanamaker and Philip Glenister
Casting is now confirmed ...
04/07/2024
Each episode begins with U&Dave giving the studio audience £250,000 to share bet...
04/07/2024
Great-Ish News as Dave Gorman returns to U&Dave Four brand new specials for iconic hit comedy show examining modern life will air later this year Stand-up comed...
02/07/2024
Worlds first TV Dinners for U restaurant opens in London to mark the launch of n...
26/06/2024
The series is produced by Firebird Pictures and written by Sarah Williams
Filmi...
20/06/2024
Free-to-air channel Dave and UKTV Play to be renamed U&Dave and U, following lau...
19/06/2024
Sweetie darlings... its time to pour some champers, grab your best Gaultier and get ready for three decades of fabulous!
The nations favourite comedy channel, ...
06/06/2024
Battle in the Box, Whitstable Pearl series two, Sons of Anarchy and the UK premiere of Orlando Bloom: To the Edge head up launch
Brand new original commissions...
06/06/2024
UKTV continues its commitment to the intriguing world of true crime with Back from the Dead: Who Kidnapped Me? (3 x 60) and Lies, Deceit And Betrayal (6 x 60). ...
21/05/2024
Samantha Bond, Jo Martin, Cara Horgan and Natalie Dew return to Marlow for the s...
20/05/2024
UKTV has commissioned Masters of Reinvention (6x60) for its leading factual channel Yesterday and free streaming service UKTV Play, to be produced by Air TV.
I...
15/05/2024
12th March 2024 - Award-winning broadcaster UKTV has today announced it has inve...
07/05/2024
The nations favourite comedy channel Gold has teamed up with the maestro of the ...
29/04/2024
Further casting is now confirmed for Bookish (6x70), a brand-new drama created by Emmy Award-winning writer Mark Gatiss, for UKTVs specialist crime drama channe...
24/04/2024
UKTV today announces the commission of the brand-new series, Mudtown (6x60), for...
22/04/2024
22 April 2024 - Award-winning broadcaster UKTV has today announced it has invested in the award-winning online care marketplace, Elder, using its multi-million ...
18/04/2024
Tom Durant Pritchard (This Is Going To Hurt, The Crown) has joined the cast for ...
12/04/2024
Detective Jim Bergerac will be returning to the iconic setting of Jersey, as UKT...
10/04/2024
UKTVs catalogue of original drama continues to grow, with the commission of six-part series, Bookish (6x70) for its specialist crime drama channel Alibi. The UK...
03/04/2024
A Small Light, Mike, Alaska Daily, The Company You Keep, Sons of Anarchy S1-7, Brothers and Sisters S1-5, set to premiere this year on Alibi, Drama, Dave and UK...
27/03/2024
UKTV has commissioned a second series of Dream Car Fixers (6x60) for leading factual channel Yesterday and free streaming service . Produced by Wiser Films, th...
12/03/2024
12th March 2024 - Award-winning broadcaster UKTV has today announced it has invested in the UKs first independent funeral-planning service, Legacy of Lives, usi...