Adobe Releases Next Generation of Firefly Models

New Adobe Firefly Image 2 Model significantly advances Firefly creative control and image quality, with continued focus on being safe for commercial use

New Adobe Firefly Vector Model, the world's first generative AI model for vector graphics, powers new Text to Vector Graphic in Illustrator

New Adobe Firefly Design Model instantly generates stunning template designs, powers new Text to Template in Express

LOS ANGELES, Calif. - Today, at Adobe MAX - the world's largest creativity conference - Adobe (Nasdaq:ADBE) unveiled Adobe Firefly Image 2 Model, Adobe Firefly Vector Model and Adobe Firefly Design Model, the next major release in its family of creative generative AI models. Firefly Image 2 is the next generation of generative AI for imaging that brings a new level of creative control and quality to users. Firefly Vector Model is the world's first generative AI model focused on producing vector graphics, bringing Adobes vector graphic and generative AI expertise directly into Adobe Illustrator workflows with Text to Vector Graphic. Firefly Design Model powers instant generation of amazing quality template designs in Adobe Express with the new Text to Template capability.

Our rapid, continuous pace of Firefly innovation continues with imaging, design and vector generation advancements - three new models that set new industry standards for output quality and user control, said Ely Greenfield, chief technology officer, Digital Media at Adobe. Firefly continues to offer the world's best combination of visual capabilities, designed to be commercially safe, enables transformative new creative workflows across Adobe apps.

New Firefly Image 2 Model

Users have generated over 3 billion images with Firefly's initial model since its beta launch in March, making it the most popular AI image generation model designed for safe commercial use, in record time, globally. Building on the wildly popular release of the initial Firefly image model, Firefly Image 2 is the next generation of generative AI for imaging, bringing significant advancements to creative control and quality, including new Text to Image capabilities now available in the popular Firefly web app where 90% of users are new to Adobe products: Generative Match, an industry first, to generate content in custom, user-specified styles, Photo Settings to enable photography-style image adjustments and Prompt Guidance to help users expand or reword prompts for superior results.

Firefly Image 2 generates higher-quality images and illustrations, enhances human rendering quality with improvements to skin, hair, eyes, hands and body structure, offers better colors and improved dynamic range and provides users greater ability to control output - ultimately helping produce creative visions faster. Like the initial Firefly model, Firefly Image 2 is trained on licensed content, such as Adobe Stock, and public domain content where the copyright has expired. It supports text prompts in over 100 languages, along with new paid plans that include an allocation of fast Generative Credits.

New features:

Generative Match: Apply the style of a user-specified image to generate new images at scale. An industry first, Generative Match enables users to either pick images from a pre-selected list or upload their own reference image to guide the style when generating new images through the Text to Image prompt in the Firefly web app. Users can easily meet brand guidelines or save time designing from scratch by replicating the style of an existing image, and quickly maintain a consistent look across assets. Adobe stores a thumbnail of the reference image on its servers while Generative Match automatically prompts users with an in-app message, requiring them to confirm they have rights to use uploaded images as well as agree to Adobe's Terms of Use.

Photo Settings: Firefly Image 2 enables more photorealistic image quality with higher-fidelity details, including skin pores and foliage, plus greater depth of field control, motion blur, field of view and generation. Users can apply and adjust photo settings, similar to manual camera lens controls, helping creators quickly achieve their creative visions, saving time and resources. Auto Mode will now automatically select either photo or art as an image generation style, then apply appropriate photo settings during prompting, guaranteeing great results without tinkering.

Improved Text Prompt Capabilities: Firefly Image 2 has an improved understanding of text prompts and will recognize more landmarks and cultural symbols. Users can receive suggestions for improved prompts, inspiring new creations and reducing the need for re-generation, and auto-completion of prompts will help generate beautiful content faster. Prompt Guidance teaches users to expand or reword prompts more effectively, making it easier for creators to realize their visions. Additionally, users can select specific elements, such as key terms, colors or shapes, to leave out of image generations in the Text to Image module in the Firefly web app.

Share from Firefly and Save to Libraries: Users can share and save images directly from Firefly and leverage prompts from images they like to fine-tune. Share from Firefly enables users to share their work and help others understand how to create a specific image. Save to Library facilitates cross-app workflows, enabling users to save a Firefly file to Creative Cloud Libraries and then reopen it within other apps. This allows Firefly-generated outputs to be saved in a shared library for others to open and use.

New Firefly Vector Model

The new Firefly Vector Model brings together Adobes vector graphic and generative AI expertise to power the next generation of high-quality designs and illustrations. It is the world's first generative AI model for vector graphics and fir

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