Stardraw continues to buck the trend

January 2003 - Stardraw continues to buck the trend

At a time when the IT sector as a whole is experiencing a marked downturn indeed, even industry giants such as IBM and Sun Microsystems are reporting reduced profits and scaling back their predictions for next year - Stardraw has announced a staggering 55% growth in sales of the companys traditional shrink-wrapped range (namely Stardraw Audio, Stardraw AV, Stardraw Radio, Stardraw Lighting 2D and Stardraw Professional) over the last twelve months.

Stardraw marketing director Rob Robinson is understandably pleased. "Annual growth of 55% is a considerable achievement under any circumstances, particularly as it represents almost three times the growth rate we achieved in the preceding period, but against the backdrop of the slowdown currently being experienced within the IT and entertainment technology sector, it is especially gratifying. It proves that we are on the right track with our products. Clearly the traditional applications continue to go from strength to strength and our strategy of continual and incremental enhancement via the Feature-per-Month program is appreciated by our customer base. The revenue generated by this activity has enabled us to fund the development of new technology which will pave the way for the future and take us to the next level of software application."

Over the last twelve months, in addition to the ongoing enhancements to the existing shrink-wrapped range and the launch of Stardraw Radio for the audio broadcast market, Stardraw has also developed the technology to deliver design and documentation tools via the web with its unique ground-breaking application, Stardraw.net.

"Stardraw.net gives us the capacity to offer manufacturers and other corporate clients a totally flexible, scalable custom software solution tailored precisely to their individual needs," continued Robinson. "Because it is delivered via the web it is fast, easy to maintain and update, and very cost-effective. Web-based technology is undoubtedly the way forward, and will be reflected in our profits in the future."

For further information on Stardraw design and documentation products including their web-based technology Stardraw.net, please visit www.stardraw.com

Notes to Editor

Since 1995 Stardraw.com has been a leading provider of software solutions to the entertainment technology sector, offering a range of award-winning system design, documentation and control applications as well as providing OEM software solutions for corporate customers. With offices in London and New York, regional partners and an installed customer base of almost 40,000 users spanning 82 countries, Stardraw.com is focussed on serving the international marketplace, and delivers leading-edge solutions that exploit the very latest in software technologies.

LINK:	https://www1.stardraw.com/company/press/PressReleases/Buck%20the%20Tre...
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