Sony Pixel Power calrec Sony

Unprecedented Freedom and Flexibility for Live Content Creation and Delivery: Grass Valley's Transformative GV Media Universe at the IBC 2023 Show

14/09/2023

Unprecedented Freedom and Flexibility for Live Content Creation and Delivery: Grass Valley's Transformative GV Media Universe at the IBC 2023 Show posted: 14/09/2023

Grass Valley , a leading innovator of solutions for live production, brings to the IBC 2023 Show an extensive product portfolio designed to support the dynamically changing live content creation, processing and distribution needs of today's Media & Entertainment professionals on stand 9-A01.

With its Anytime, Anywhere, Any Way exhibit theme, Grass Valley showcases a powerful, open ecosystem that unifies the traditional hardware that broadcasters have long-relied upon with next-gen software-driven solutions, such as its innovative, cloud-native AMPP (Agile Media Processing Platform) production and distribution ecosystem.

--

Major organizations around the world have put their faith and trust in our innovation and service that has made us one of the most trusted brands in our industry. Grass Valley has taken a leadership role in creating what is rapidly becoming the platform standard for our industry built to solve the most intense issues our industry is facing, said Louis Hernandez Jr, CEO for Grass Valley. With our GV Media Universe, AMPP, and the scalability and upgradeability of our hardware and software products across the suite, customers can now rapidly tailor their workflows based upon whichever traditional, hybrid or cloud approach best serves their needs today, and well into the future. With Grass Valley, there's no longer a binary approach to choosing between ground and cloud.

Anytime, Anywhere, Any Way

As the industry's digital transformation continues, video professionals and media organizations are benefitting from the freedom to migrate between hardware, software and cloud approaches - or hybrid modes of their choosing - in response to market pressures and opportunities. Whether they choose a fully hardware-based facility, remote or mobile workflows or an all-in cloud strategy, AMPP - and the entire Grass Valley portfolio - give them the features and capabilities they need where and when they need it. AMPP lets them ramp up or down and expand or collapse their capabilities anyway they wish, for whatever duration they need.

advertisment --

As a fully cloud-native solution, AMPP is a highly secure, reliable open ecosystem architected with standard REST APIs throughout, integrating applications from 80 thirdparty partner companies, as well as over 100 cloud native applications of its own. Standard EST API integration points for every part of the solution allow for tight integration to both customer and third party control and deployment solutions, whilst comprehensive signal format support means that AMPP can be inserted into the customers' signal path anywhere it's required, from simple graphics overlays through to full workflow chains.

Easing into the Future Visitors to Grass Valley's IBC exhibit will see best-in-class solutions geared to live sports, newsrooms and entertainment production for linear broadcast, media streaming and/or over-the-top services.

While we continually innovate and upgrade our products based on our customers' everevolving needs, we're committed to preserving the familiar interfaces, control panels and functionality that Grass Valley operators have come to count on, regardless of whether their equipment resides locally, in data centers, at remote sites, on trucks, in the cloud or a mix of them all, said Ian Fletcher, CTO for Grass Valley.

advertisment --

Considered the industry-standard, Grass Valley video production switchers are widely installed in all sorts of Tier-1 production facilities, including broadcast networks, mobile OB units and remote sites, as well as studios run by corporations, universities, and houses of worship. A popular high-end choice is the Grass Valley K-Frame XP video processing engine, which can be controlled by control surfaces like the Grass Valley Kayenne, Karrera and Korona. Grass Valley's software based switcher and production solutions powered by AMPP further compliment the portfolio to cater to any and all events.

Keeping the Future in Sight The Grass Valley LDX 100 series broadcast camera platform exemplifies the flexibility and upgradeability of key products in its portfolio. This revolutionary camera system lets customers choose the camera/XCU configuration (and IP and SDI functionality) of their choice. It also lets them choose to license an upgrade to full IP connectivity later to do remote productions more efficiently. Whether it's the video format or ability to do slow motion, customers have options, such as taking a 1080p camera today and licensing it for 4K for just a couple of weeks.

advertisment --

As we further innovate software- and cloud-driven product lines, the industry can rest assured that we remain committed to dedicated, on-premises hardware. And as we enhance these systems, freelance crews will be able to sit down to familiar control panels without any learning curves to delay live production, said Hernandez Jr. With our GV One program, we now offer timely personalized customer support and issue resolution to ensure that productions keep moving forward. While change is inevitable in the Media & Entertainment technology sector, navigating it need not be disruptive, but rather a smooth, seamless and rewarding experience.

Join the Conversation See the entire Grass Valley exhibit - including production switchers, multiviewers, routers, processing, asset management and live playout systems - and meet with our executives on stand 9-A01 at the IBC 2023 Show from 15th through 18th September at the Amsterdam RAI exhibition and conference center.

advertisment --
LINK: https://www.live-production.tv/news/products/unprecedented-freedom-and...
See more stories from liveproduction

More from Live Production

05/12/2024

Riedel Appoints Jan Eveleens as CEO of Product Division

Riedel Appoints Jan Eveleens as CEO of Product Division posted: 05/12/2024 Riedel Communications announced a change in leadership for its Product Division...

30/10/2024

Armored HDMI2.1 cables offer lossless 8K data transmission - with or without protective sleeve for the HDMI connectors

Armored HDMI2.1 cables offer lossless 8K data transmission - with or without pro...

17/10/2024

Genelec opens new Seoul Experience Centre

Genelec opens new Seoul Experience Centre posted: 17/10/2024 Seoul, South Korea, October 2024....Genelec has added Seoul to its growing global network of ...

08/10/2024

Sommer cable announces new management team

Sommer cable announces new management team posted: 08/10/2024 Sommer cable GmbH is pleased to announce the succession in the management team. On October 1...

09/09/2024

Bridge Technologies Launch Upgraded Satellite Module VB278

Bridge Technologies Launch Upgraded Satellite Module VB278 posted: 09/09/2024 Bridge Technologies Launch Upgraded Satellite Module VB278 As part of a wid...

21/08/2024

Calrec expands distribution partnership with Cerberus Media Solutions to cover entire DACH region

Calrec expands distribution partnership with Cerberus Media Solutions to cover e...

16/08/2024

Anton/Bauer Launches 'VCLX LI' 1600Wh Multi-Voltage Battery for Cinematic Production

Anton/Bauer Launches VCLX LI 1600Wh Multi-Voltage Battery for Cinematic Producti...

04/07/2024

Astera Awarded Best in Show at Euro Cine Expo 2024

Astera Awarded Best in Show at Euro Cine Expo 2024 posted: 04/07/2024 Best of Show award for Asteras LunaBulb After a successful exhibition at Euro Cine ...

13/06/2024

Astera Launches LunaBulb

Astera Launches LunaBulb posted: 13/06/2024 Astera LunaBulb PrepCaseKit Astera - a leading developer of innovative light solutions for film, event and TV...

02/05/2024

ARRI announces the ALEXA 35 Live - Multicam System

ARRI announces the ALEXA 35 Live - Multicam System posted: 02/05/2024 Arri Alexa 35 Live - Multicam System ARRI announces the ALEXA 35 Live - Multicam Sy...

28/04/2024

Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2

Mediahaus delivers the first SRT live-streaming sports production over 5G with U...

10/04/2024

Grass Valley will Showcase Innovative Live Production Solutions at NAB Show 2024

Grass Valley will Showcase Innovative Live Production Solutions at NAB Show 2024 posted: 10/04/2024 Grass Valleys LDX C150 Grass Valley will unveil its ...

11/03/2024

Goldenduck Group Debuts Clear-Com Arcadia Central Station in Thailand with Lightsource and Creative Rock

Goldenduck Group Debuts Clear-Com Arcadia Central Station in Thailand with Light...

23/01/2024

Broadcast Solutions supports NEP Germany and Dyn Media in the installation of innovative remote production infrastructure

Broadcast Solutions supports NEP Germany and Dyn Media in the installation of in...

09/01/2024

A Norwegian post-production house relies on Genelec monitors to meet Dolby Atmos standards

A Norwegian post-production house relies on Genelec monitors to meet Dolby Atmos...

29/12/2023

Pan and Parapan American Games 2023 Live: TVU Networks Partners with MediaLuso

Pan and Parapan American Games 2023 Live: TVU Networks Partners with MediaLuso posted: 29/12/2023 Tennis Pan American Games 2023 with TVU and MediaPro TVU ...

11/12/2023

VuFinder Studios selects ROE Visual for its VP Studio

VuFinder Studios selects ROE Visual for its VP Studio posted: 11/12/2023 Filming Citro n promotion video with BP2V2 in VuFinder Studio VuFinder Studios j...

05/12/2023

EY recognises Genelec owners with Family Entrepreneurs of the Year Award

EY recognises Genelec owners with Family Entrepreneurs of the Year Award posted: 05/12/2023 (L-R) Genelec owners Maria, Mikko and Juho Martikainen at the ...

01/12/2023

UHD-Spain, with Board Members MediaPro and SAPEC, Partners with TVU Networks and Radio 3 for Pioneering 5G UHD-HDR Broadcast

UHD-Spain, with Board Members MediaPro and SAPEC, Partners with TVU Networks and...

27/11/2023

ROE Visual introducing the ROE Calculator APP for LED Screen Prepping

ROE Visual introducing the ROE Calculator APP for LED Screen Prepping posted: 27/11/2023 ROE Visual Calculator APP ROE Visual is proud to announce the re...

22/11/2023

A1 Telekom Austria Group Expands its Use of Actus Digital Broadcast Compliance and Monitoring Solution

A1 Telekom Austria Group Expands its Use of Actus Digital Broadcast Compliance a...

20/11/2023

New era in sports broadcasting: 5G live transmission by the German Football League

New era in sports broadcasting: 5G live transmission by the German Football Leag...

16/11/2023

AJA Announces DRM2 Frame for AJA Mini-Converters at Inter BEE 2023

AJA Announces DRM2 Frame for AJA Mini-Converters at Inter BEE 2023 posted: 16/11/2023 AJA Video Systems yesterday introduced DRM2, a rackmount frame that ...

14/11/2023

PlayBox Neo AirBox Neo-20 Goes Live at Casablanca Online

PlayBox Neo AirBox Neo-20 Goes Live at Casablanca Online posted: 14/11/2023 PlayBox Neo, a global leader in media management and playout solutions, announ...

09/11/2023

A Stand-Up Solution for Comedian Johan Glans

A Stand-Up Solution for Comedian Johan Glans posted: 09/11/2023 The summer tour Johan Glans delivered 35 sold out shows across Sweden powered by a seamless ...

03/11/2023

DiGiCo and Fourier Audio Set to Transform Live Sound

DiGiCo and Fourier Audio Set to Transform Live Sound posted: 03/11/2023 Building upon the announcement from earlier October that it has joined forces with...

30/10/2023

Genelec joins forces with Broadcast Professional to strengthen APAC distribution network

Genelec joins forces with Broadcast Professional to strengthen APAC distribution...

26/10/2023

PHI Centre uses Genelec immersive solutions to bring artists and audiences closer together

PHI Centre uses Genelec immersive solutions to bring artists and audiences close...

19/10/2023

TVU Networks Elevates FISA World University Games' Live Broadcast with Fully Integrated Cloud-Based REMI Solution

TVU Networks Elevates FISA World University Games' Live Broadcast with Fully...

17/10/2023

Astora Digital Builds HDR, Virtual Production Workflow Expertise in China with Help from AJA ColorBox

Astora Digital Builds HDR, Virtual Production Workflow Expertise in China with H...

08/10/2023

Genelec helps Israel's Dubidub Studios create immersive Dream Room

Genelec helps Israel's Dubidub Studios create immersive Dream Room posted: 08/10/2023 Dubidub's CEO Ami Offir pictured in the company's 7.1.4 ...

02/10/2023

The New LDX C150 Compact Version of the Next-Gen LDX 150 Studio Camera Platform, Easing the HD/UHD-SDI to NativeIP/SMPTE 2110 Transition

The New LDX C150 Compact Version of the Next-Gen LDX 150 Studio Camera Platform,...

28/09/2023

Shure Announces Agreement to Acquire Ab Wavemark Oy

Shure Announces Agreement to Acquire Ab Wavemark Oy posted: 28/09/2023 Wavetool A2 iPad Racks ADX Medium Horizontal Shure has announced that an agreement...

25/09/2023

MediaKind Advances Video Streaming and Monetization

MediaKind Advances Video Streaming and Monetization posted: 25/09/2023 MediaKind (#1.D25) is taking center stage at the IBC Show 2023 (September 15-18), sho...

21/09/2023

Rohde & Schwarz and Qualcomm demonstrate 5G Broadcast ecosystem readiness

Rohde & Schwarz and Qualcomm demonstrate 5G Broadcast ecosystem readiness posted: 21/09/2023 Rohde & Schwarz, a global leader in broadcast distribution, wil...

19/09/2023

DHD Enhances XD3 IP Core with High Capacity Quad-Core CPU

DHD Enhances XD3 IP Core with High Capacity Quad-Core CPU posted: 19/09/2023 Rear panel of DHD XD3 IP Core DHD audio has chosen IBC 2023 as the venue for...

15/09/2023

DiGiCo brings new Quantum852 powerhouse to PLASA Show 2023

DiGiCo brings new Quantum852 powerhouse to PLASA Show 2023 posted: 15/09/2023 DiGiCo presents the next generation of large format mixing consoles for live...

14/09/2023

Unprecedented Freedom and Flexibility for Live Content Creation and Delivery: Grass Valley's Transformative GV Media Universe at the IBC 2023 Show

Unprecedented Freedom and Flexibility for Live Content Creation and Delivery: Grass Valley's Transformative GV Media Universe at the IBC 2023 Show posted:...

13/09/2023

Genelec to launch UNIO Audio Monitoring Platform and 9320A Reference Controller at IBC

Genelec to launch UNIO Audio Monitoring Platform and 9320A Reference Controller ...

12/09/2023

Remote collaboration fully realized with ELEMENTS Cloud Workspaces

Remote collaboration fully realized with ELEMENTS Cloud Workspaces posted: 12/09/2023 High-performance media storage specialist ELEMENTS will use its presen...

06/09/2023

Slomo.tv's new Simple R 4K - The world's most compact and affordable server for 4K replays

Slomo.tvs new Simple R 4K - The worlds most compact and affordable server for 4K...

31/08/2023

France Tlvisions and TVU Networks Unveil Hyper-Mobile Broadcasting at Paris 2024 1-Year Countdown Talk Show

France T l visions and TVU Networks Unveil Hyper-Mobile Broadcasting at Paris 20...

29/08/2023

Chyron IBC2023 Focus on Sports to Showcase Innovation Across PRIME Platform and Chyron LIVE Cloud Production

Chyron IBC2023 Focus on Sports to Showcase Innovation Across PRIME Platform and ...

24/08/2023

European Media Firm Selects Actus Intelligent Monitoring Platform for Compliance Monitoring

European Media Firm Selects Actus Intelligent Monitoring Platform for Compliance...

23/08/2023

MRMC Showcases Virtual Studio and Virtual Teleportation Workflow Innovations at IBC2023

MRMC Showcases Virtual Studio and Virtual Teleportation Workflow Innovations at ...

21/08/2023

2-factor authentication: KVM manufacturer G&D presents new security feature

2-factor authentication: KVM manufacturer G&D presents new security feature posted: 21/08/2023 G&D presents new security feature: 2-factor authentication ...

15/08/2023

Dude Perfect Lets Loose the Panda-monium with Bandit Lites and 46 Entertainment

Dude Perfect Lets Loose the Panda-monium with Bandit Lites and 46 Entertainment posted: 15/08/2023 Dude Perfect in Action (Photo credit: Luxium Creative) ...

14/08/2023

Ikegami to Demonstrate Latest-Generation Broadcast Production Innovations at IBC 2023

Ikegami to Demonstrate Latest-Generation Broadcast Production Innovations at IBC...

09/08/2023

Software Update Package 2.0 for ARRI's cforce mini and cforce plus lens motors

Software Update Package 2.0 for ARRIs cforce mini and cforce plus lens motors ...