ARTIST ONE ENTERTAINMENT GROUP x TATA COMMUNICATIONS ANNO...

Artist One Entertainment Group in partnership with Tata Communications, supported by a deep bench of the most revered live production companies, have collaborated to revolutionize live entertainment - unveiling the first Globally Connected Arena.

Exclusively launching throughout AMC Theatres robust footprint, Arena One is a collective of interconnected immersive venues, where fans, artists, and creators around the world will be able to see, hear, and interact with each other in real-time. Made possible by next gen tech, global audiences will share in bespoke live shows - all together, all at once.

Imagine the world s most incredible live concerts, locally accessible, more sustainably produced, and affordable for hundreds of thousands of fans who are together in-real-life in one shared experience, says Artist One Entertainment Group s Founder, and Chief Creative Officer, Rohit Kapoor. Every single person, no matter where they are on the planet, is up close and intimately connected to the artist and performance. With boundless visual potential, high-fidelity surround sound, and no such thing as a nosebleed seat , he adds, Arena One heralds an entirely new future-forward category in live entertainment.

Arena One s unprecedented real-time interaction is powered by Tata Communications next generation media platform, which leverages proprietary low latency technologies and the cloud capabilities of its live production and delivery service, The Switch. Tata Communications carries roughly 30% of internet routes globally, and its Media Entertainment Services (MES) division supports live event coverage for the biggest sports and entertainment organizations in the world.

This launch marks a transformative shift in how music fans and artists engage with each other, utilizing cutting-edge technologies to create an unparalleled, interactive real-time experience, says Dhaval Ponda, Vice President and Global Head of Media and Entertainment at Tata Communications. We are excited to bring a new immersive experience through this partnership, drawing on our live event expertise and global reach to introduce an entertainment concept that gives audiences unmatched access to their favorite artists.

Arena One simultaneously disrupts the theatrical and live entertainment industries - reimagining and revitalizing existing theatres and screens through a new lens. Performers will have the power to shatter the limits of traditional filmed events - as if there s no screen there at all - engaging live with their global fanbases just as though they are in one arena together. With additional production enhancements that physically extend the performance into the theatres, all audience members are in the center of the action.

AMC Theatres welcomes the opportunity to offer music fans across the United States and Europe unique and engaging experiences with their favorite artists, says Elizabeth Frank, Executive Vice President, Worldwide Programming & Chief Content Officer at AMC Theatres. Arena One will enable exciting artist performances, ranging from fresh takes on fan favorites to launches of brand new music, from tech-infused dance parties to intimate acoustic sets, from tributes and sing-alongs to holiday collaborations, and much more. All of these live performances will be presented through high quality broadcast technology and delivered with the convenience, comfort and affordability of a neighborhood venue.

Live performances will originate at purpose-built Arena One studios, and link to theatres everywhere within milliseconds, facilitating universal and multi-dimensional live interactivity between connected studios and venues. These innovative performance facilities give artists powerful studio-level precision and complete control over the quality and content of their creative vision, while boasting multi-stadium reach and revenue generation from a single live performance.

Audiences are thirsty for memorable experiences that are unique and deeply special. What we re building allows every fan to gain access to the most coveted blue chip events - and sit in the best seat in the house, says Megan Colligan, Managing Partner of Arena One and respected cinema industry veteran. Exhibitors all over the world are looking for more content - this is exactly the kind of innovation our business needs.

The inaugural Arena One East Coast studio is located on the acclaimed Rock Lititz campus - an epicenter of entertainment industry creativity and innovation. The campus, which is 65% solar and geothermal-powered, is headquarters to several of the world s preeminent leaders in live production, many of whom have participated and invested in the design and development of Arena One. Future performance hubs are planned in Los Angeles, Nashville, Atlanta, Miami, Toronto, London, Singapore, Mumbai, Melbourne, Accra, Brazzaville, Johannesburg, and Sa o Paolo - bringing artists from around the world directly to their fans, no matter where they are.

Live Arena One performances will be uniquely presented from a single stationary camera, capturing the most realistic, ideal and best seat audience POV - with high production-value elements taking place on the technically advanced stages, capable of elaborate physical and digitally augmented visual spectacle. The Studios will also be equipped with multiple robotic and 3D stereoscopic cameras, and adjacent Dolby Atmos mixing studios; in addition to putting on a once-in-a-lifetime live performance, artists are able to capture, edit, and release subsequent concert films, downstream releases featuring behind-the-scenes content, and albums of their unique live performance mixed in spatial audio.

Providing artists the power to pull up to one comfortable state-of-the-art studio with unrivaled creative tools at their disposal, get that irreplaceable rush of performing live t

LINK:	https://kitplus.com/news/artist-one-entertainment-group-x-tata-communi...
	See more stories from tvbay

More from TV-Bay