TVBEurope content director Jenny Priestley sums up her 2025 NAB Show experience, from the end of AI hype to the impact of tariffs, trying out virtual production, Lego sets, and a state of the industry word cloud
By Jenny Priestley
Published: April 14, 2025
TVBEurope content director Jenny Priestley sums up her 2025 NAB Show experience, from the end of AI hype to the impact of tariffs, trying out virtual production, Lego sets, and a state of the industry word cloud
target=_blank title=Share on LinkedIn class=share-linkedin>
The 2025 NAB Show was one of transformation-at least that's what attendees told me as I raced around the Las Vegas Convention Center last week.
My show is quite different to most attendees as I spend most of my time dashing from meeting to meeting, chatting to technology vendors and hearing about their latest developments and what they view as the industry's key trends.
This year, my show started with the Grass Valley Forum on Saturday, where Jon Wilson was officially revealed as the company's new CEO. You can watch my interview with Jon here.
During the event, Rebecca Jackson from Caretta Research presented the results of a survey the company recently conducted. She revealed three main themes from the research:
The market is healthy overall, but consumption trends have impacted buyers and vendors
Cloud and AI deployments have moved from one size fits all to case by case implementations
Scale and agility are driving spend, but budgets are still under pressure
She also said that AI hype may have peaked , something I would agree with. In all my meetings during the show, I rarely spoke about artificial intelligence. My feeling is that vendors are investing in AI for specific use cases. This takes me back to the research TVBEurope conducted with Caretta last summer, where we found broadcasters want AI to be included in existing solutions, not brand new ones.
Jackson made the point that broadcasters and media companies need to invest in technology that will help meet their goals moving forward rather than investing in what's trending at the moment.
Tariff talk The big elephant in the halls was the ongoing confusion around tariffs-and that's what it was, confusion.
Despite one vendor telling me the only people discussing the subject were journalists, the majority of people said they didn't know what impact the tariffs would have on the industry because they just didn't know what was going to happen tomorrow!
It's almost an unknowable knowable. We know that the tariffs will have some kind of impact, but we don't know what. I expect this could be something we'll be discussing in greater detail come September.
What caught my eye I'm not the greatest camerawoman, but here are a couple of things that caught my eye while in Vegas.
Vizrt was showing virtual production in small spaces at its booth.
And, my favourite marketing idea was Calrec's Lego sets of its Argo M and Artemis.
One word Finally, I asked everyone I met at NAB to sum up the state of the broadcast industry in one word, with all responses included in the word cloud below. The majority went for transitioning, showing that the broadcast industry is in a state of change. What that means for the industry going forward remains to be seen
And now the countdown begins to the 2026 NAB Show, which will run from 18th-22nd April.
Europe Stories
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
15/04/2025
As women in Afghanistan are stripped of their rights - banned from education, barred from public life and rendered invisible - a number of women journalists con...
15/04/2025
In March this year, Spotify unveiled its annual Loud & Clear report, a transpare...
15/04/2025
As the world's most popular audio-streaming subscription service, Spotify is...
15/04/2025
Jan Krupp, VFX supervisor at Scanline VFX, tells TVBEurope how the company created a range of environments for the Netflix film
By Matthew Corrigan
Published...
15/04/2025
Ateliere said that due to the current, unforeseen turbulence in the US and in the global business and financial markets the company is no longer in a position t...
15/04/2025
Rohde & Schwarz unleashes the key to unlocking true spectrum dominance in multid...
15/04/2025
Rohde & Schwarz expands testing equipment portfolio to support Telesat Lightspee...
15/04/2025
Matter interoperability has become the foundation of uniting diverse ecosystems. The universal connectivity standard developed by the Connectivity Standards All...
14/04/2025
Rwanda's vulnerability to climate change is underscored by its ranking of 124th out of 182 countries in the Notre Dame Global Adaptation Initiative's in...
14/04/2025
On Monday, April 14, Blue Origin's NS-31 mission lifted off from Launch Site...
14/04/2025
Whether it's having first access to tickets, being a part of once-in-a-lifet...
14/04/2025
As Calrec continues to lead a new era of technical innovation with its portfolio of complimentary broadcast audio solutions, the company has today announced the...
14/04/2025
Stanley has been promoted to the role following seven years as general manager with the company
By Matthew Corrigan
Published: April 14, 2025 Updated: Apri...
14/04/2025
StreamAMG delivers more than 15,000 live events each year, with over 52,000 hours of content watched in 200 countries
By Matthew Corrigan
Published: April 14...
14/04/2025
TVBEurope content director Jenny Priestley sums up her 2025 NAB Show experience, from the end of AI hype to the impact of tariffs, trying out virtual production...
14/04/2025
14 Apr 2025
VEON Publishes 2024 Integrated Annual Report Detailing Commitment t...
14/04/2025
Monday 14 April 2025
On an unmissable day of world-class sporting drama, Sky Sports created its own history by breaking viewership records on Sunday 13 April, ...
14/04/2025
Rohde & Schwarz enables Bulgaria to stay ahead of the curve in spectrum monitori...
14/04/2025
Apple Watch is the world's most popular watch, and the ultimate fitness and health companion. Every day, Apple Watch offers fitness motivation to millions o...
14/04/2025
Baz Ashmawy Returns For A New Series of The Money List
Baz And The Team Want You To Take Part, You Could Win Up To 30,000 Per Episode
RT Television is looki...
14/04/2025
Facebook
Twitter
LinkedIn
Thales has been selected by NATO to deliver phas...
11/04/2025
Since entering the audiobooks space in 2022, Spotify has positively impacted the industry, paying out hundreds of millions of dollars to rights holders on an an...
11/04/2025
Latin America's love for scripted audio is about to get a thrilling new chap...
11/04/2025
Home Applications Location Scouting Like a Pro
class=attachment-thumbnail size-thumbnail f-align-center alt=Garrett Sammons decoding=async data-lazy-srcse...
11/04/2025
Home Applications The Art of Production Scheduling
class=attachment-thumbnail size-thumbnail f-align-center alt=Garrett Sammons decoding=async......
11/04/2025
Two creative projects will receive awards of £35,000 aiming to boost innovation in 5G across the media and entertainment sector
By Matthew Corrigan
Published...
11/04/2025
The London VFX studio has strengthened its pipeline team with two promotions and a new appointment
By Matthew Corrigan
Published: April 11, 2025 Updated: A...
10/04/2025
Book a meeting or demonstration at NAB 2025! Please enter the following details. (Tick the relevant box for a meeting or demo):
--
Meeting / Demo*
Meeting...
10/04/2025
The report outlined a package of proposed measures to ensure domestic production...
10/04/2025
Attendees travelled from 160 countries around he world to the media and entertainment industrys Super Bowl event
By Matthew Corrigan
Published: April 10, 202...
10/04/2025
Kitty Higinbotham, president of Wall Street Communications, tells TVBEurope why communication skills are essential in an ever-changing industry
By Matthew Corr...
10/04/2025
Lorne Michaels to Executive Produce Saturday Night Live UK, coming to the UK for the first time in deal with SkyThursday 10 April 2025
Sky is bringing NBC'...
10/04/2025
Rohde & Schwarz enhances military spectrum monitoring capabilities Rohde & Schwarz advances their military spectrum monitoring portfolio by launching easily d...
10/04/2025
Champions Cup Rugby, Women's Six Nations, Camogie League Finals, GAA Championship live...
10/04/2025
Here is your host, Patrick Kielty!
Ten years after being fully acquitted of the...
09/04/2025
Located across from Panavision London's camera and optics rental business, the new site is nearly 10,000 sq ft larger than the previous facility
By Matthew...
09/04/2025
The project aims to enable flexibility and integration to ensure consistent graphics experiences across diverse platforms
By Matthew Corrigan
Published: Apri...
09/04/2025
The proposal includes an investment of £20 million in local industry and could create up to 4,000 jobs
By Matthew Corrigan
Published: April 9, 2025 Updated...
09/04/2025
Andy Sumner also joins the company supporting its recent expansion into Liverpoo...
09/04/2025
TVBEurope celebrates the stand-out products on show in Las Vegas
By Jenny Priestley
Published: April 9, 2025 Updated: April 13, 2025
TVBEurope celebrate...
09/04/2025
Wednesday 9 April 2025
Top 15 phone faux pas and etiquette fails revealed - with Instagram mishaps and accidental texts topping the list
ALL Brits who use a ...
09/04/2025
Rohde & Schwarz revolutionizes air traffic control with latest generation CERTIU...
08/04/2025
As part of the first-of-its kind partnership between Spotify and FC Barcelona, w...
08/04/2025
Herndon, Va., April 8, 2025 - ST Engineering iDirect, a global leader in satelli...
08/04/2025
On the image from left to right: Alfredo Redondo, M nica Rayo, Aratxa Tapia, Her...
08/04/2025
Century City, Calif. and Bilbao, Spain (July 8, 2024) - Ateliere Creative Techno...
08/04/2025
Agile Content to Showcase Industry-Leading TV-as-a-Service Platform at IBC 2024
Bilbao, September 4th - Agile Content, a leading provider of Internet televisio...
08/04/2025
Boosting TVaaS in the German-speaking countries with expert integration and 24/7...
TVBEurope content director Jenny Priestley sums up her 2025 NAB Show experience, from the end of AI hype to the impact of tariffs, trying out virtual production, Lego sets, and a state of the industry word cloud
