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Contact:
Ryan LaMarca
LRG Marketing Communications
Phone: 845-358-1801
Email: rlamarca@lrgmarketing.com
NBC OLYMPICS SELECTS LINEAR ACOUSTIC AUDIO FOR ITS PRODUCTION OF 2018 OLYMPIC WINTER GAMES IN PYEONGCHANG
Linear Acoustic to Enable NBC Olympics Delivery of Immersive Multichannel Audio With 4K Video Feed During Its Coverage of 2018 PyeongChang Olympics
CLEVELAND, OH. - February 8, 2018 - NBC Olympics, a division of the NBC Sports Group, has selected Linear Acoustic to provide audio upmixing and technical support for its production of the XXIII Olympic Winter Games, which take place in PyeongChang, South Korea, from February 8 - February 25. The announcement was made today by Karl Malone, Director, Sound Design, NBC Sports & Olympics, and John Schur, President of the TV Solutions Group of the Telos Alliance.
Over 40 Linear Acoustic UPMAX v4 units, along with the award winning UPMAX algorithm as a plugin for AVID workstations, have been delivered to NBC Olympics for their coverage of the Winter Games. Additionally, a state of the art upmix algorithm which creates immersive audio for next generation audio formats, such as Dolby ATMOS , will be debuted at these Games. Linear Acoustic is also providing MT2000 Multichannel Bitstream Analyzers and on-site technical support in PyeongChang.
We are honored to work closely with the team at NBC Olympics on their coverage of the PyeongChang Winter Games, said Schur. Linear Acoustic has been part of delivering engaging 5.1-channel surround experiences to NBC's viewers since the Beijing Games in 2008, and we are excited to once again deliver next generation immersive audio to NBC Olympics for the upcoming Olympic Winter Games.
NBC Olympics is delighted to have Linear Acoustic supporting us said Malone. We will again rely on Linear Acoustic upmix algorithms to help highlight our surround and immersive audio production. Linear Acoustic understands the high level of quality and reliability NBC Olympics requires in any capture and processing of audio content.
About NBC Olympics
A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversals Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.
For more information on NBC Olympics' coverage of the PyeongChang Olympics, please visit: http://nbcsportsgrouppressbox.com/
About LINEAR ACOUSTIC
Linear Acoustic continues to innovate the industry toward high-quality television audio that is naturally compliant. The company designs and manufactures the AEROTM and APTOTM range of real-time and file-based loudness managers, UPMAX upmixing solutions, loudness metering products and standards-based codecs for distribution and emission. The Emmy Award-winning Company is part of the TV Solutions Group of the Telos Alliance.
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