When it comes to the most-loved features on Spotify, personalization tops many users' lists. Through Spotify playlists like Discover Weekly and daylist, editorially curated standouts like Fresh Finds, and new playlist-enhancing features like Smart Shuffle and Jam, we love helping listeners discover something new. And our listeners' thirst for auditory adventures continues to grow, with nearly two billion music discoveries happening on Spotify daily.
Creators around the world also love discovery and turn on their fans to favorite playlists, products, and people. In For the Record's ongoing Discovery Monday series, we connect with content creators and pick their brains about recent finds, whether it's new music, podcasts, TV, food, beauty, technology, or fashion.
This month, we talked to Daniel Mac, a personality you probably recognize from his viral videos in which he boldly walks up to high-end car owners-many well-known-and asks; What do you do for a living? When he's not busy filming his social media shorts, the 26-year-old hosts The Daniel Mac Show podcast, where he invites his guests to share more about their careers and income.
How did your love of luxury cars lead to your infamous car videos? It was straight up curiosity from the start. Growing up, I was always into Hot Wheels, RC cars, stuff like that. After I graduated college, I moved to Dallas working a job in finance and that was the first time I saw a bunch of super cars. I was like, How do I get that? How does someone afford a Ferrari? And the most logical thing for me to do was literally just walk up and ask someone. So, it really just started with curiosity and a love for cars paired with my financial brain.
You've hosted many influential people including business tycoons, entertainers, and the current U.S. president. Do you have a favorite? There have definitely been some interesting ones. Probably my most famous one and the best one would be Horacio Pagani, the CEO and founder of Pagani. I didn't know what he looked like, and while it's funny in retrospect, it was really embarrassing at the time. I was at Monterey Car Week, and I kind of snuck into the VIP lot and saw this crazy Pagani Huayra Roadster BC rolling up on the grass. It's like $4 million and I've never seen one in person before. So I run over to this car and ask the driver what he does for a living. And it's literally Pagani. So that one got me some flak. But it was like a legit run-in, like, not planned in any capacity.
Switching gears to music discovery, what's your favorite way to discover new music on Spotify? I find music through Discovery Weekly. I also hit the Smart Shuffle button, and I like to see what songs Spotify recommends to my existing playlists. But there's also a lot of mixes that Spotify creates too, like Indie Mix or House Mix, and I like that it has a lot of songs that I already listen to.
I also really like to collaborate with friends on playlists or use Blend. It's cool to see what you both listen to, and you find out what kind of stuff they're listening to.
What about our Niche Mixes? Any genres you're into? I like EDM music a lot, so I've been diving into a lot of techno. I'm getting really into melodic techno, which is more synthy style of house. I also have a playlist I created called Silky Techno that has some artists like Monolink, ARTBAT, Tale Of Us, Ben B hmer, and R F S DU SOL. I've also been into a lot of psychedelic pop and rock recently. Mildlife STRFKR, Com Truise, and Metronomy-all good artists. That's been my niche vibe recently.
What about a recently discovered podcast? I have been binging The Joe Rogan Experience; I like him a lot. I also like The Tim Dillon Show. He's a comedian and he's really funny. We're actually friends now, and we've filmed some videos together. It's cool because I was listening to him on Spotify first and then we became friends in person.
You also connect with fans via The Daniel Mac Show podcast. What does the podcast format allow you to do that other mediums don't? It's really hard to dive into how someone really makes money during the time they sit at a stoplight. Having the podcast has allowed me to dive into a 30- or 45-minute episode to really get into the nitty gritty of, How do you do it? How do we replicate it? It lets me have a long, deep conversation with some really influential people that you just can't do in a short video.
Turning back to cars, the Formula One Grand Prix revs up in Las Vegas later this month. What are you most excited to see? I really like night races a lot, and I love Vegas. I see this being the event of the year worldwide for all sports; the amount of money they're pouring into it is insane. So I'm very interested to see the city in general. And I'm excited to see McLaren, who's been making big moves recently because Oscar Piastri and Lando Norris have been just inching up and going crazy. I feel like Vegas will be their time to shine. Not like they haven't been recently, but it's interesting seeing some added pressure on Red Bull that didn't exist five or six races ago.
Dig in deeper with Daniel on his podcast The Daniel Mac Show.
More from Spotify
04/09/2024
From sunup to sundown, Spotify's daylist serves up an ever-changing playlist...
30/08/2024
In 2017, Imani Ellis revealed CultureCon to the world, a first-of-its-kind confe...
29/08/2024
Bells are ringing-school bells, that is-as kids across the U.S. start the new school year. In addition to fresh fits and the right supplies, kids might also nee...
28/08/2024
Every summer, as people across the Northern Hemisphere seek out the perfect song...
27/08/2024
C mo ser el futuro cuando la IA interact e con los humanos? Esta y otras comple...
27/08/2024
What does the future look like when it comes to AI personalities interacting wit...
22/08/2024
Laughter, energy, camaraderie-these are just a few of the elements that come to life when a podcast is recorded in front of an audience, rather than in a sound-...
21/08/2024
Just like its fashion and food trends, Japan's music scene is constantly evolving, all while captivating a growing global audience. From J-Pop (Japanese pop...
21/08/2024
On August 25 and 26, an estimated 2 million attendees will flock to London for N...
19/08/2024
The world of anime is rapidly expanding, finding fans all over. On Spotify, global streams of anime music have surged by 395% since 2021, and there are 6.7 mill...
15/08/2024
Recent years have seen the emergence of groundbreaking talent from cultural hot ...
15/08/2024
En los ltimos a os hemos sido testigos del surgimiento de talentos innovadores ...
13/08/2024
No es ning n secreto que la vibrante escena musical mexicana ha trascendido fron...
13/08/2024
It's no secret that Mexico's vibrant music scene has transcended borders...
13/08/2024
Con sus diversos sonidos, la m sica de Colombia ha logrado conectar con una amplia gama de audiencias de todo el mundo, y el pop colombiano no es una excepci n....
13/08/2024
With its diverse sounds, music from Colombia has connected with a range of audiences from all around the world-and Colombian pop is no exception. This genre has...
09/08/2024
Humans are complex creatures, capable of experiencing joy, sorrow, and everythin...
09/08/2024
El aclamado colombiano J Balvin ha conquistado al mundo con su m sica durante m s de una d cada. Fans desde Latinoam rica hasta Europa est n cautivados por la e...
09/08/2024
Colombian hitmaker J Balvin has captivated the world with his music for more than a decade. Fans from Latin America to Europe can't get enough of The Boy F...
07/08/2024
Women have been integral to hip-hop from the beginning, contributing to its grow...
07/08/2024
Last week, Spotify and FC Barcelona brought the worlds of music and football together once again to kick off the club's preseason tour in the U.S. To celebr...
07/08/2024
It's official: Spotify is declaring 2024 the Year of the Cowgirl. In culture, we are seeing celebs, influencers, and others don western boots and flat, wide...
05/08/2024
As one of the fastest-growing genres worldwide, M sica Mexicana has emerged as a...
01/08/2024
It's been eight years since BLACKPINK captivated the K-Pop scene and transcended to global superstardom. Since then, they've racked up billions of strea...
01/08/2024
Youth spaces are crucial for the well-being of children and young people, as they instill a deep sense of belonging and ignite creativity. But in the U.K., thes...
01/08/2024
July 18 marked the start of South Asian Heritage Month, which celebrates the ric...
31/07/2024
We're halfway through the year and at a perfect moment to consider which humorous, intriguing, and entertaining audiotales have captivated readers thus far ...
30/07/2024
As the most-listened-to Brazilian artist ever on Spotify, and the first to reach...
30/07/2024
Como a artista brasileira mais ouvida de todos os tempos no Spotify e a primeira...
26/07/2024
Last month, Spotify's annual Songs of Summer predictions made their return, ...
26/07/2024
Summer is peak season for some of our favorite sports and events. Whether you're rooting for the home team at the ballpark or cheering for your country as i...
25/07/2024
At Spotify, we aim to bring great audiobooks to as many listeners as possible, i...
24/07/2024
Building anticipation ahead of a new album release is one of the most important ways for artists to ensure its success. But in today's music landscape, gain...
23/07/2024
Today, we announced our second quarter 2024 earnings. Led by healthy subscriber gains, improved monetization, and record profitability, Spotify reported
Month...
23/07/2024
Idag publicerar Spotify sina finansiella resultat f r andra kvartalet 2024. Med stark kning av antalet premiumanv ndare, f rb ttrad int ktsgenerering och rekor...
19/07/2024
By Marcelina Slota - Head of Platform Integrity, Spotify
Safety is a top priority for Spotify, which is why we want to make it easier for young people and pare...
18/07/2024
Summer is officially in full swing, and that means it's time to chill out. Whether you're heading out on vacation or hoping to make the most of Summer F...
17/07/2024
When we launched our AI DJ in English last year, it gave listeners a new way to connect with and discover music on Spotify. DJ is a personalized AI guide that k...
17/07/2024
Cuando lanzamos AI DJ en ingl s el a o pasado, ofrecimos a los usuarios una nueva forma de conectar y descubrir m sica en Spotify. DJ es una gu a de IA personal...
11/07/2024
Around the world, the shift toward streaming has completely transformed the musi...
09/07/2024
For podcast creators who want to grow their audiences, building a stronger relationship with their listeners and fans goes a long way. And in order to amplify t...
03/07/2024
When the going gets tough, the tough get going. Just ask Emma Roberts, star of t...
28/06/2024
As one of the most powerful forms of human expression today, video is becoming...
27/06/2024
Since 2020, RADAR has served as Spotify's program to spotlight rising talent...
27/06/2024
Summer 2024 is officially underway, and with it comes our possibilities for personalizing the soundtrack that'll have you grooving through August. For examp...
25/06/2024
June is Pride Month, a time to honor and celebrate the vibrant LGBTQIA community and its rich history, culture, and achievements. It's also a time to eleva...
24/06/2024
Peso Pluma-aka La Doble P -is one of the fastest-growing Latin artists in Spotify's history and the first to go from 2 million monthly listeners to 50 mill...
21/06/2024
On Spotify, users discover and enjoy music, podcasts, and audiobooks, with various plans that meet our listeners' needs. We offer subscriptions for every st...
21/06/2024
This week, Spotify returned to the South of France for the 2024 Cannes Lions Int...
When it comes to the most-loved features on Spotify, personalization tops many users' lists. Through Spotify playlists like Discover Weekly and daylist, editorially curated standouts like Fresh Finds, and new playlist-enhancing features like Smart Shuffle and Jam, we love helping listeners discover something new. And our listeners' thirst for auditory adventures continues to grow, with nearly two billion music discoveries happening on Spotify daily.
