![](//www.4rfv.com/4rfv_news_images/spotify_scripts/44O3I00V8E4J_0.jpg)
For podcast creators who want to grow their audiences, building a stronger relationship with their listeners and fans goes a long way. And in order to amplify their presence, creators need tools that give them the functionality, insights, and flexibility to manage their shows and engage fans anytime, anywhere.
That's why, starting today, we're beginning to roll out a brand-new way for podcast creators to interact with their fans-with Comments-and introducing an easier way for all podcasters to manage their shows: with the all-new Spotify for Podcasters mobile app.
Our new Comments feature expands on the Q&A and polls functionality we introduced in 2021 as a way to bring interactivity into the podcasting industry for the first time. And interactivity is a feature that already has listeners and creators buzzing: More than 9 million unique Spotify listeners have interacted with a Q&A or poll just this year, and there's been 80% year-over-year growth in the number of total Q&A responses and votes from listeners.
As a podcast focused on the lessons we can learn from history's greatest leaders, I'm always curious about which takeaways resonate most with my audience, said Ben Wilson, creator of How to Take Over the World. Comments on Spotify provide me that invaluable feedback, which makes creating my podcast that much more rewarding and allows me to build a stronger connection with my listeners.
With the introduction of Comments, we're also excited to give all creators-regardless of where their episodes are hosted-better ways to manage their entire show, including listener feedback. Podcast creators can now use Spotify for Podcasters on desktop or with our all-new mobile app to interact with listeners, manage their presence on Spotify, check their latest stats, and track growth in real time. And fans can directly comment on the podcast episodes they're already listening to on Spotify.
NEXT
To learn more about these new features and the ways they'll strengthen the relationship between podcasters and listeners, For the Record spoke with Maya Prohovnik, VP of Podcast Product at Spotify.
What's new with the Spotify for Podcasters mobile app? We've kept our promise to manage and update your show on the go, but we rebuilt the Spotify for Podcasters mobile app to work for all podcasters, regardless of where their show is hosted.
We've also added helpful new notifications so you'll know right away if you make it onto a Spotify chart, if you get feedback from your listeners, or when your show hits an exciting new milestone. And we added the ability for podcasters to manage Comments on their episodes-a brand-new feature which has just launched on Spotify!
Why are Comments such an important addition to podcasts on Spotify? Comments have been a long-requested feature from both podcasters and Spotify listeners, and we were excited to provide it since we're very invested in making Spotify the best platform for all types of creators to connect with their biggest fans.
Podcasts have historically been a one-sided format and, while we've offered other interactivity features like Polls and Q&A for some time, people have told us they want more ways to connect directly. Now, for the first time, listeners can actually have a two-way conversation with their favorite podcast hosts on Spotify, podcasters can get near-immediate feedback from their audiences, and real communities can form around shows. I think that's incredibly powerful.
How will our new app offer a better podcast experience for both creators and users? I'm a podcaster, so I feel like I can say this with some authority: Every podcast creator, regardless of their size or ambition, wants to grow their audience and deepen those relationships. Interactivity features are a meaningful way for them to do both. We've found that listeners who interact with a show are four times more likely to return to that show within 30 days. They also listen to twice as many hours per month on average than those who don't. So there is really something special-and something tangible-in enabling this connection.
The biggest value for fans is that they can now talk to their favorite podcasters on a whole new level, right where they're already listening to (or watching!) their favorite show. And we've managed to do this in a way that still leaves a ton of control in the creators' hands, since we know how important it is to have a say over what can show up alongside your content. I'm really proud of the balance we've struck here and excited for everyone to start trying it out!
For more details on our new app, be sure to visit Spotify for Podcasters.
More from Spotify
04/09/2024
From sunup to sundown, Spotify's daylist serves up an ever-changing playlist...
30/08/2024
In 2017, Imani Ellis revealed CultureCon to the world, a first-of-its-kind confe...
29/08/2024
Bells are ringing-school bells, that is-as kids across the U.S. start the new school year. In addition to fresh fits and the right supplies, kids might also nee...
28/08/2024
Every summer, as people across the Northern Hemisphere seek out the perfect song...
27/08/2024
C mo ser el futuro cuando la IA interact e con los humanos? Esta y otras comple...
27/08/2024
What does the future look like when it comes to AI personalities interacting wit...
22/08/2024
Laughter, energy, camaraderie-these are just a few of the elements that come to life when a podcast is recorded in front of an audience, rather than in a sound-...
21/08/2024
Just like its fashion and food trends, Japan's music scene is constantly evolving, all while captivating a growing global audience. From J-Pop (Japanese pop...
21/08/2024
On August 25 and 26, an estimated 2 million attendees will flock to London for N...
19/08/2024
The world of anime is rapidly expanding, finding fans all over. On Spotify, global streams of anime music have surged by 395% since 2021, and there are 6.7 mill...
15/08/2024
Recent years have seen the emergence of groundbreaking talent from cultural hot ...
15/08/2024
En los ltimos a os hemos sido testigos del surgimiento de talentos innovadores ...
13/08/2024
No es ning n secreto que la vibrante escena musical mexicana ha trascendido fron...
13/08/2024
It's no secret that Mexico's vibrant music scene has transcended borders...
13/08/2024
Con sus diversos sonidos, la m sica de Colombia ha logrado conectar con una amplia gama de audiencias de todo el mundo, y el pop colombiano no es una excepci n....
13/08/2024
With its diverse sounds, music from Colombia has connected with a range of audiences from all around the world-and Colombian pop is no exception. This genre has...
09/08/2024
Humans are complex creatures, capable of experiencing joy, sorrow, and everythin...
09/08/2024
El aclamado colombiano J Balvin ha conquistado al mundo con su m sica durante m s de una d cada. Fans desde Latinoam rica hasta Europa est n cautivados por la e...
09/08/2024
Colombian hitmaker J Balvin has captivated the world with his music for more than a decade. Fans from Latin America to Europe can't get enough of The Boy F...
07/08/2024
Women have been integral to hip-hop from the beginning, contributing to its grow...
07/08/2024
Last week, Spotify and FC Barcelona brought the worlds of music and football together once again to kick off the club's preseason tour in the U.S. To celebr...
07/08/2024
It's official: Spotify is declaring 2024 the Year of the Cowgirl. In culture, we are seeing celebs, influencers, and others don western boots and flat, wide...
05/08/2024
As one of the fastest-growing genres worldwide, M sica Mexicana has emerged as a...
01/08/2024
It's been eight years since BLACKPINK captivated the K-Pop scene and transcended to global superstardom. Since then, they've racked up billions of strea...
01/08/2024
Youth spaces are crucial for the well-being of children and young people, as they instill a deep sense of belonging and ignite creativity. But in the U.K., thes...
01/08/2024
July 18 marked the start of South Asian Heritage Month, which celebrates the ric...
31/07/2024
We're halfway through the year and at a perfect moment to consider which humorous, intriguing, and entertaining audiotales have captivated readers thus far ...
30/07/2024
As the most-listened-to Brazilian artist ever on Spotify, and the first to reach...
30/07/2024
Como a artista brasileira mais ouvida de todos os tempos no Spotify e a primeira...
26/07/2024
Last month, Spotify's annual Songs of Summer predictions made their return, ...
26/07/2024
Summer is peak season for some of our favorite sports and events. Whether you're rooting for the home team at the ballpark or cheering for your country as i...
25/07/2024
At Spotify, we aim to bring great audiobooks to as many listeners as possible, i...
24/07/2024
Building anticipation ahead of a new album release is one of the most important ways for artists to ensure its success. But in today's music landscape, gain...
23/07/2024
Today, we announced our second quarter 2024 earnings. Led by healthy subscriber gains, improved monetization, and record profitability, Spotify reported
Month...
23/07/2024
Idag publicerar Spotify sina finansiella resultat f r andra kvartalet 2024. Med stark kning av antalet premiumanv ndare, f rb ttrad int ktsgenerering och rekor...
19/07/2024
By Marcelina Slota - Head of Platform Integrity, Spotify
Safety is a top priority for Spotify, which is why we want to make it easier for young people and pare...
18/07/2024
Summer is officially in full swing, and that means it's time to chill out. Whether you're heading out on vacation or hoping to make the most of Summer F...
17/07/2024
When we launched our AI DJ in English last year, it gave listeners a new way to connect with and discover music on Spotify. DJ is a personalized AI guide that k...
17/07/2024
Cuando lanzamos AI DJ en ingl s el a o pasado, ofrecimos a los usuarios una nueva forma de conectar y descubrir m sica en Spotify. DJ es una gu a de IA personal...
11/07/2024
Around the world, the shift toward streaming has completely transformed the musi...
09/07/2024
For podcast creators who want to grow their audiences, building a stronger relationship with their listeners and fans goes a long way. And in order to amplify t...
03/07/2024
When the going gets tough, the tough get going. Just ask Emma Roberts, star of t...
28/06/2024
As one of the most powerful forms of human expression today, video is becoming...
27/06/2024
Since 2020, RADAR has served as Spotify's program to spotlight rising talent...
27/06/2024
Summer 2024 is officially underway, and with it comes our possibilities for personalizing the soundtrack that'll have you grooving through August. For examp...
25/06/2024
June is Pride Month, a time to honor and celebrate the vibrant LGBTQIA community and its rich history, culture, and achievements. It's also a time to eleva...
24/06/2024
Peso Pluma-aka La Doble P -is one of the fastest-growing Latin artists in Spotify's history and the first to go from 2 million monthly listeners to 50 mill...
21/06/2024
On Spotify, users discover and enjoy music, podcasts, and audiobooks, with various plans that meet our listeners' needs. We offer subscriptions for every st...
21/06/2024
This week, Spotify returned to the South of France for the 2024 Cannes Lions Int...