It was a water cooler moment-without the water cooler. On March 7, more than 27 million viewers tuned into CBS to watch Oprah's primetime interview with Prince Harry and Meghan Markle, about their exit from the Royal Family.
Around 8 million of those viewers came to the network for the first time and an additional 3 million tuned into CBS This Morning the day after, for more insight from Oprah and clips from the interview. That day, the morning show was #1 in total viewers and A25-54-the first time it was #1 ahead of Today and Good Morning America in both demos since at least 1991. The world caught on too, as over 70 million viewers across 20 countries in total watched the special on international outlets where the interview was licensed.
TV is still the medium that gives you those unifying moments. Ultimately, TV makes culture, explains Radha Subramanyam, president, chief research and analytics officer, CBS. Everybody was talking to coworkers and family about Harry and Meghan.
It was Markle's candor in the interview that drew the audience, according to Subramanyam. Viewers sympathized with Markle's experience and related to her struggles with mental health.
Humanity is what succeeds on our platforms, says Subramanyam. I think that's what's so special about us. We're bringing communities together, at a time when it's most needed.
More from CBS
08/11/2024
Paramount Press
Paramount Releases 2023-2024 Environmental, Social, and Governance (ESG) Report
By Paramount Staff
Share
NEW YORK, Oct. 3, 2024 - Para...
08/11/2024
Paramount Press
Paramount Global to Report Third Quarter Financial Results on November 8, 2024
By Paramount Staff
Share
NEW YORK, Oct. 8, 2024 /PRNews...
08/11/2024
Paramount Press
Paramount Global Reports Third Quarter Earnings Results
By Paramount Staff
Share
NEW YORK, Nov. 8, 2024 /PRNewswire/ -- Paramount Glob...
25/09/2024
Paramount Press
Paramount Global to Report Second Quarter Financial Results on August 8, 2024
By Paramount Staff
Share
NEW YORK, July 12, 2024 /PRNews...
25/09/2024
Paramount Press
PARAMOUNT GLOBAL AND NEXSTAR MEDIA RENEW AFFILIATION AGREEMENTS
By Paramount Staff
Share
Multi-Year Renewal Covers CBS Affiliated Tele...
25/09/2024
Paramount Press
Paramount Global Reports Second Quarter Earnings Results
By Paramount Staff
Share
NEW YORK, Aug. 8, 2024 /PRNewswire/ -- Paramount Glo...
14/05/2024
Paramount Press
PARAMOUNT PICTURES ANNOUNCES RENEWAL OF MULTI-YEAR FIRST LOOK D...
14/05/2024
Paramount Press
Paramounts Content for Change Delivers Impactful Initiatives in Las Vegas
By Paramount Staff
Share
NEW YORK, Feb. 12, 2024 /PRNewswire...
14/05/2024
Paramount Press
Paramount Global Declares Quarterly Cash Dividends
By Paramount Staff
Share
NEW YORK, Feb. 22, 2024 /PRNewswire/ -- Paramount Global (...
14/05/2024
Paramount Press
Paramount Global Reports Fourth Quarter and Full Year 2023 Earnings Results
By Paramount Staff
Share
NEW YORK, Feb. 28, 2024 /PRNewswi...
14/05/2024
Paramount Press
Paramount Globals Chief Financial Officer Naveen Chopra to Part...
14/05/2024
Paramount Press
Paramount Global to Report First Quarter Financial Results on April 29, 2024
By Paramount Staff
Share
NEW YORK, April 9, 2024 /PRNewsw...
14/05/2024
Paramount Press
Paramount Global Declares Quarterly Cash Dividend
By Paramount Staff
Share
NEW YORK, Aug. 1, 2024 /PRNewswire/ -- Paramount Global (NA...
14/05/2024
Paramount Press
Paramount Global Reports First Quarter Earnings Results
By Paramount Staff
Share
NEW YORK, April 29, 2024 /PRNewswire/ -- Paramount Gl...
14/05/2024
Paramount Press
PARAMOUNT GLOBAL ANNOUNCES NEW LEADERSHIP
By Paramount Staff
Share
Bob Bakish Stepping Down
George Cheeks, Chris McCarthy, and Brian...
01/11/2023
PARAMOUNT GLOBAL ANNOUNCES WORLDWIDE EXPANSION OF "EYEQ" Nov 01, 2023
By Paramount Staff
Globally Unified Digital Video Advertising Platform Delivers Paramou...
18/09/2023
Paramount Global's Content for Change and CBS Sports Create Inclusive Cont...
25/10/2021
When the MTV VMAs kicked off at Brooklyn Barclays Center on Sept. 12, it was a nod to the return to live music and live events. With its Fresh Start campaign,...
24/09/2021
When the MTV VMAs kicked off at Brooklyn Barclays Center on Sept. 12, it was a nod to the return to live music and live events. With its Fresh Start campaign,...
23/07/2021
It was a water cooler moment-without the water cooler. On March 7, more than 27 million viewers tuned into CBS to watch Oprah's primetime interview with Pri...
13/07/2021
Tap into the power of ViacomCBS' iconic programming, and you'll be able to reach a wide target audience across platforms, especially social media. The h...
13/07/2021
Great TV starts with a great studio.
Under President Nicole Clemens' leader...
02/12/2019
Dec 02 2019
NEW YORK (BUSINESS WIRE) December 2, 2019 - CBS (NYSE: CBS.A, CBS) and Viacom (NASDAQ: VIAB, VIA) today announced that Bob Bakish, current Pre...
25/11/2019
Nov 25 2019
ViacomCBS Transaction Expected to Close on December 4 and
Trading of ViacomCBS on Nasdaq Expected to Begin December 5
NEW YORK Nov. 25, 2019 ...
25/11/2019
Nov 25 2019
Service Launches Today with Originals
Cloudy with a Chance of Meatballs and Danger Mouse
Service Begins Rollout of More than 1,000 Episode...
24/11/2019
Nov 22 2019
NEW YORK - Nov. 22, 2019 - CBS Corporation (NYSE: CBS.A and CBS) ( CBS ) today announced that it has notified the New York Stock Exchange ( NYSE )...
18/11/2019
Nov 18 2019
NEW YORK, NY, November 18, 2019 -- CBS (NYSE: CBS.A, CBS) and Viacom (NASDAQ: VIAB, VIA) today announced additional senior appointments for Viacom...
12/11/2019
Nov 12 2019
Revenues of $3.3 Billion, Up 1%
Diluted EPS of $.85; Adjusted Diluted EPS of $.95
CBS Third Quarter 2019 Earnings Release
Posted in Featured Ne...
12/11/2019
Nov 11 2019
NEW YORK - (BUSINESS WIRE) - CBS (NYSE: CBS.A, CBS) and Viacom (NASDAQ: VIAB, VIA) today announced senior appointments for ViacomCBS' content ...
04/11/2019
Nov 04 2019
Jim Lanzone to Step Down as CEO at the End of 2019
Marc DeBevoise to Become New CEO of CBS Interactive
NEW YORK - Nov. 4, 2019 - CBS Corporation...
31/10/2019
Oct 30 2019
NEW YORK, NY, October 30, 2019 -- CBS (NYSE: CBS.A, CBS) and Viacom (NASDAQ: VIAB, VIA) today announced senior leadership appointments across Viac...
29/10/2019
Oct 29 2019
LOS ANGELES and S O PAULO - Oct. 29, 2019 - CBS Studios Internatio...
22/10/2019
Oct 22 2019
LOS ANGELES, AMSTERDAM and MADRID - Oct. 22, 2019 - CBS Studios International and SYFY in Spain announced today a content licensing agreement for ...
16/10/2019
Oct 16 2019
CANNES, LOS ANGELES and LATIN AMERICA - Oct. 16, 2019 - CBS Studio...
16/10/2019
Oct 15 2019
New Content Licensing Agreement to Also Include the U.K. Launch of...
09/10/2019
Oct 08 2019
NEW YORK (October 8, 2019) -Viacom (NASDAQ: VIAB, VIA) and CBS (NY...
02/10/2019
Oct 01 2019
CBS Corporation (NYSE: CBS.A and CBS) announced today that it will report results for the third quarter 2019 before the market opens on Tuesday, N...
18/09/2019
Sep 17 2019
CBS Sets Transition Plan for Marketing Leadership in 2020
George ...
09/09/2019
Sep 09 2019
New Digital Network Includes Popular Shows from the Libraries of Household Names Including Martha Stewart, Emeril Lagasse and Cesar Millan
SANTA ...
05/09/2019
Sep 05 2019
NEW YORK (BUSINESS WIRE) September 5, 2019 - CBS (NYSE: CBS.A, C...
04/09/2019
Sep 03 2019
M6 Gains the Exclusive Rights to New
CBS All Access Original Seri...
30/08/2019
Aug 28 2019
NEW YORK (BUSINESS WIRE) Aug. 28, 2019 CBS (NYSE: CBS.A and CBS) ...
30/08/2019
Aug 29 2019
NEW YORK - (BUSINESS WIRE) August 29, 2019 CBS (NYSE: CBS.A, C...
14/08/2019
Aug 13 2019
NEW YORK, NY, August 13, 2019 -- CBS Corp. (NYSE: CBS.A, CBS) and Viacom (NASDAQ: VIA, VIAB), two of the world's leading entertainment compani...
09/08/2019
Aug 08 2019
Multi-Year Deal Covers CBS-Owned Stations, CBS Sports Network and Smithsonian Channel Across DIRECTV, DIRECTV NOW, U-verse and upcoming AT&T TV Pl...
09/08/2019
Aug 08 2019
Revenues of $3.8 Billion, Up 10%
Diluted EPS of $1.17; Adjusted Diluted EPS of $1.16, Up 4%
CBS Second Quarter 2019 Earnings Release
Posted in ...
09/08/2019
Aug 08 2019
Exclusive Original Series plus Library of More Than 1,000 Episodes
of Children's Programming to Premiere Late 2019
Exclusive Original Serie...
09/08/2019
Aug 08 2019
CBSN Local Services Will Be Live in All 13 Major Markets Where CBS...
It was a water cooler moment-without the water cooler. On March 7, more than 27 million viewers tuned into CBS to watch Oprah's primetime interview with Prince Harry and Meghan Markle, about their exit from the Royal Family.
