SVG Sit-Down: Ross Video's Jim Doyle Details New Drones-as-a-Service' Offering
19/09/2024
Thursday, September 19, 2024 - 11:54 am
Print This Story | Subscribe
Story Highlights
Ross Video's creative services team, Rocket Surgery, has introduced a new offering that it's dubbing Drones-as-a-Service . SVG sat down with Jim Doyle, VP of Creative Services, Ross Video, to explore how this service was developed and its potential impact on the industry.
Can you provide an overview of the Drones-as-a-Service offering and what inspired its development?
Jim Doyle, VP of Creative Services, Ross Video
Doyle: Rocket Surgery has been managing Thursday Night Football for the past two seasons, during which we integrated virtual reality content into live drone video feeds. Initially, we relied on a third-party drone operator for these feeds. To effectively blend tracking data and graphics into the video, we used the Pixotope Fly tracking system, which worked well for our needs.
This success led us to consider providing drone services ourselves instead of depending on third parties. Two of our team members, already drone enthusiasts, obtained their official pilot licenses. Now, we have drone operators in both the United States and Canada, equipped with DJI Mavic drones. This enables us to capture video and seamlessly integrate virtual reality elements, whether live or prerecorded. We've proven our capabilities and are now offering this service to our clients.
What kinds of customers are you targeting with this service?
Doyle: It's well-suited for productions beyond just news and sports broadcasts. For instance, we've created drone footage with integrated graphics for Intel and Ross Video's NAB 2024 keynote, so corporate events have proven to also be a good fit.
What are the benefits of using drones for these productions?
Doyle: Drones offer several advantages over other methods such as Spidercam. They are not tethered, allowing for greater mobility inside and outside facilities, and can get close to the action due to their compact size. This makes them safer as well-our Mavic drones are small enough to minimize risk in case of an accidental collision.
Moreover, drones are quieter than expected, avoiding audio interference during recordings. They provide dynamic shots and enable creative integration of virtual reality elements into broadcasts.
Are there any upcoming projects where you'll be utilizing this service?
Doyle: Yes, we're gearing up for a project involving augmented reality (AR) for election coverage this November. Although it's confidential for now, we plan to release a case study once the project concludes.
And how will drones be used in the election coverage?
Doyle: In this context, drones will incorporate virtual reality within news broadcasts. They enable us to navigate physical space in innovative ways, revealing virtual content dynamically. This capability surpasses what can be achieved with traditional jibs, offering flexible camera movements for both close-ups and wide shots. It's especially useful for capturing location shots in election coverage.
What challenges come with using drones, particularly regarding regulations and restrictions?
Doyle: Commercial drone flights require approvals and adherence to regulations such as height restrictions, flight paths, and no-fly zones. In the U.S., this involves coordination with the FAA and similar agencies abroad. For instance, in Las Vegas, we were restricted from flying in national parks like Red Rock Canyon. While some areas have restrictions, managing these regulations is straightforward if you stay diligent with paperwork and request processes which we have mastered.
And do you handle all these regulatory aspects for your customers?
Doyle: Yes, we manage the entire process. As a managed service, we handle everything from drone operation to virtual content integration. This is all part of Rocket Surgery's Virtual Productions (RSVP) business unit. We've even conducted drone shoots without virtual reality, such as capturing footage of Ross Video's factory to highlight its solar and EV green initiatives.
How has drone technology changed the landscape compared to traditional methods like helicopters?
Doyle: The difference is significant. Previously, capturing aerial footage required hanging cameras from helicopters, which was costly. Today, drones offer superior results at a fraction of the price. Our drones feature built-in 4K and 8K cameras with gimbals, providing high-quality footage at a much lower cost than helicopters.
Where do you see this service heading in the future?
Doyle: I anticipate advancements in tracking technology will simplify the integration of virtual elements. Drones will continue to become smaller and more advanced. AI could also play a role, potentially allowing for autonomous drone operation. Currently, we use a spotter to ensure safety during flights, but AI could enhance safety further, especially in complex environments
LINK: | https://www.sportsvideo.org/2024/09/19/svg-sit-down-ross-videos-jim-do... |
See more stories from svg |
North America Stories
19/09/2024
Writer-Director Jennifer Kent on the 10th Anniversary of The Babadook and Horror as an Independent Art Form
Writer-director Jennifer Kent's The Babadook is returning to the big scree...
19/09/2024
Saankhya Labs, Sinclair To Collaborate on D2M ATSC 3.0 Devices
BENGALURU & DEHLI, India & BALTIMORE, Md. The long-awaited dream of Next-Gen TV reception on mobile phones took a big step forward today with the joint announce...
19/09/2024
DirecTV, Chicago Sports Network Reach Multi Year Distribution Agreement
CHICAGO & EL SEGUNDO, Calif. Chicago Sports Network (CHSN) and DirecTV announced a multiyear distribution agreement to provide the network and its live local ga...
19/09/2024
Spectrum Reach Becomes a Local Reseller for Amazon Ads
NEW YORK Spectrum Reach, the advertising sales business of Charter Communications, has announced a new multi-year agreement with Amazon Ads that will make Spect...
19/09/2024
SEC Taps Hawk-Eye Video Review Technology for Soccer, Volleyball
BIRMINGHAM, Ala. The Southeastern Conference is reporting that it will be using a multi-sport video review system supplied by Hawk-Eye Innovations, which is par...
19/09/2024
Rise Announces Award Shortlist for 2024
LONDON Rise, the gender diversity network for the media technology industry, has announced the shortlist for the Rise Awards, which will take place on Tuesday N...
19/09/2024
Study: Streaming Media Device Sales Set to Fall
A new study indicates that manufacturers of streaming media devices will have to look outside the U.S. growth in the next few years, as global streaming media d...
19/09/2024
Blackmagic Design Announces Blackmagic Camera for Android 1.3 Update!
Blackmagic Design Announces Blackmagic Camera for Android 1.3 Update! Brie Clayton September 18, 2024 0 Comments Blackmagic Design today announced Bla...
19/09/2024
Chyron Unveils Future of Graphics Playout Workflows With PRIME 5
Chyron Unveils Future of Graphics Playout Workflows With PRIME 5 Brie Clayton September 18, 2024 0 Comments PRIME Leverages gRPC API for Bidirectional...
19/09/2024
Jigsaw24 Media introduces new Adobe workflow ecosystem, supported by technology partnership with MoovIT
Jigsaw24 Media introduces new Adobe workflow ecosystem, supported by technology ...
19/09/2024
StackAdapt Integrates Data From Experian To Boost Match Rates
StackAdapt said it made a deal with Experian to integrate the data and analytics firm's identity graph and syndicated audiences into the StackAdapt platform...
19/09/2024
WWE's Saturday Night's Main Event' Returns to NBC, Live, December 14
Wrestling special Saturday Night's Main Event airs live on NBC and Peacock Saturday, December 14. The WWE special will be held at Nassau Veterans Memorial C...
19/09/2024
Oprah Investigates the Presleys in CBS Special
CBS airs An Oprah Special: The Presleys Elvis, Lisa Marie and Riley on Tuesday, October 8. The hourlong special sees Oprah Winfrey interview Riley Keough, gra...
19/09/2024
Mike Nelson, CBS Comms Veteran, Announces Departure
Mike Nelson, senior VP of communications for CBS News, Stations and Media Ventures, will step down at the end of the month. After a long run in CBS Stations, he...
19/09/2024
WNBC-WNJU Holds Star Choir Competition, Winner Moving on to Christmas in Rockefeller Center'
WNBC-WNJU New York, the NBC-Telemundo duopoly, is holding its Star Choir competi...
19/09/2024
Bob Schaper Named News Director at WGBA in Green Bay, Wisc.
WGBA, an NBC affiliate in Green Bay, Wisconsin, said it named Bob Schaper was news director, effective October 28....
19/09/2024
Hulu's Only Murders' Tops TVision's Power Score Rankings
Hulu's Only Murders in the Building (Season 4) returned to the top spot in TVision's Power Score ranking of the top shows streaming on connected TV for ...
19/09/2024
Roku's Self-Serve Ads Manager Lets Search, Social Advertisers Buy CTV
Roku said it launched Roku Ads Manager, a self-service platform designed to attract performance marketers who use social media and search and enable them to buy...
19/09/2024
El Cero Enters the Ring As Official Non-Alcoholic Cocktails for Anthem's Invicta FC
Invicta Fighting Championships, Anthem Sports & Entertainment all-female mixed m...
19/09/2024
Animated Alternative Broadcasts Go Local: Inside NBC Sports Chicago's Animated Chicago Blackhawks Telecast
Animated Alternative Broadcasts Go Local: Inside NBC Sports Chicago's Animat...
19/09/2024
CBS Sports Launches Beckham & Friends' Altcast for UEFA Champions League Coverage
CBS Sports Launches Beckham & Friends' Altcast for UEFA Champions League Co...
19/09/2024
SVG Sit-Down: Ross Video's Jim Doyle Details New Drones-as-a-Service' Offering
SVG Sit-Down: Ross Video's Jim Doyle Details New Drones-as-a-Service' O...
19/09/2024
SVG New Sponsor Spotlight: As HDR10+ Adoption Grows, Bill Mandel and Makoto Morise Detail How It Benefits Live Sports Content
SVG New Sponsor Spotlight: As HDR10 Adoption Grows, Bill Mandel and Makoto Mori...
19/09/2024
SVG Sit-Down: Pac-12 Enterprises' Michael Molinari Says State-of-the-Art Production Facility Is Open for Business'
SVG Sit-Down: Pac-12 Enterprises' Michael Molinari Says State-of-the-Art Pro...
19/09/2024
What We Watched the First Half of 2024
Back to All News What We Watched the First Half of 2024 Entertainment 19 September 2024 Global Link copied to clipboard Today, we're sharing our lates...
19/09/2024
Climate Week Forecast: Outlook Improving With AI, Accelerated Computing
All the electricity that powers NVIDIA's global operations will come from renewable sources by the end of January. It's the right fuel for the company&...
19/09/2024
FINAL FANTASY XVI' Soars Into the Cloud With GeForce NOW
GeForce NOW makes gamers' fantasies a reality by bringing top titles to the cloud. This week, the award-winning FINAL FANTASY XVI is available for members t...
18/09/2024
A Different Man Is a Triumph That Lingers Long After Credits Role
Warning: This feature contains spoilers about the film. By Bailey Pennick Aaron Schimberg kept it brief in his introduction before A Different Man had its wor...
18/09/2024
Nielsen launches Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across Australia and New Zealand
Sydney, September 18, 2024 - Nielsen today announced the launch of Advanced Audi...
18/09/2024
Heartland Video Systems Welcomes Industry Veteran Dan Whe...
Heartland Video Systems (HVS), a premier video systems integration and consulting firm, is proud to announce the appointment of Dan Whealy as Director of Busine...
18/09/2024
Clear-Com Supports the Next Generation of Media Professio...
Clear-Com is proud to have participated in the Rise Academy Summer School 2024, a transformative experience aimed at introducing young people to the dynamic wor...
18/09/2024
Amplify Berklee Honors the Legacy and Celebrates the Future of Berklee City Music
Amplify Berklee Honors the Legacy and Celebrates the Future of Berklee City Musi...
18/09/2024
Riedel Expands Its Range of NSA Network Stream Adapters
Riedel Communications today announced the launch of two new additions to its acclaimed Network Stream Adapter (NSA) series: the NSA-003A and NSA-006A. Unveiled ...
18/09/2024
WDR Relies on Riedel Backbone for Remote Production of UE...
The German regional public broadcaster Westdeutscher Rundfunk (WDR) has implemented a Riedel backbone for communications and signal distribution for the ARD bro...
18/09/2024
Amagi Expands Footprint in Latin America with Mexico Entr...
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that it is entering the Mexican market. This strat...
18/09/2024
ITV to Modernize Its Media Supply Chain With Cloud-Native...
SDVI, the leading platform provider for cloud-native media supply chains, today announced that U.K. broadcaster ITV is deploying the SDVI Rally platform as part...
18/09/2024
Triveni Digital SCTE TechExpo24 Exhibitor Preview
ATSC 3.0 is gaining momentum across the U.S., and for cable operators, ensuring top-notch service quality is more important than ever. Monitoring the performanc...
18/09/2024
Amagi and BuyDRM Partner to Secure Streaming Video on Pla...
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced a partnership with BuyDRM, a leading content secur...
18/09/2024
Charter Bumps Up Broadband Speeds, Unveils New Bundle Pricing
STAMFORD, Conn. Spectrum has made a series of announcements that include a new simplified pricing strategy, increased broadband speeds and new customer service ...
18/09/2024
Lawo Doubles the Number of HOME Apps
Lawo has announced that its HOME Apps platform now hosts nine essential processing apps, effectively doubling the previous offering with more apps to follow in ...
18/09/2024
Gray, New Orleans Pelicans Announce New Sports Network
Gray Media is partnering with the New Orleans Pelicans to create a new network that promises to bring every non-national Pelicans NBA game to its viewers....
18/09/2024
Fox Weather Expands Distribution to DirecTV
NEW YORK Fox News Media has announced that Fox Weather, a free ad-supported streaming television service (FAST), is now available to DirecTV customers....
18/09/2024
NAB Show New York Exhibitor Insight TAG Video Systems
TV TECH: What do you anticipate will be the most significant technology trends at the 2024 NAB Show New York?...
18/09/2024
Key Conversations With News, Sports Panels on Tap at NAB Show New York
Broadcast, media and entertainment leaders will gather once again at NAB Show New York in October to explore key innovations and strategies reshaping how conten...
18/09/2024
SCTE Foundation Rebrands
EXTON, Pa. The SCTE Foundation has announced a comprehensive relaunch of its efforts. The relaunch includes new branding that will be on display at the Georgia ...
18/09/2024
Viant Technology Launches New Programmatic Ad Solution, ViantAI
IRVINE, Calif. Viant Technology Inc. has launched ViantAI, an advanced AI-powered platform that it says will reshape how programmatic advertising is planned, pu...
18/09/2024
Blackmagic Design Announces Pricing for Blackmagic URSA Cine 17K 65
Blackmagic Design Announces Pricing for Blackmagic URSA Cine 17K 65 Brie Clayton September 17, 2024 0 Comments Revolutionary large format digital film...
18/09/2024
Avid | Stream IO ingest & playout solution now supports SMPTE 2110
Avid | Stream IO ingest & playout solution now supports SMPTE 2110 Brie Clayton September 17, 2024 0 Comments Avid's next-gen software-based produ...
18/09/2024
Telemundo's Celebrando Todo Lo Que Somos' Marks Hispanic Heritage Month
NBCUniversal's Telemundo Enterprises is marking Hispanic Heritage Month with year four of its multiplatform initiative with the slogan Celebrando Todo Lo Q...