The Hollywood Professional Association (HPA) has revealed programming details for the highly anticipated HPA Tech Retreat Supersession. This year, the Tech Retreat's Supersession will go behind the scenes with two groups of filmmakers as they create animated shorts that illustrate differing approaches: one utilizing advanced technologies and one AI-focused. As part of the extensive five-day agenda, the Supersession once again stands out as a pinnacle experience, blending the new frontier of creativity and technology.
Celebrating its 29th year, the 2024 HPA Tech Retreat will take place from February 18 to 22, 2024, hosted at the Westin Rancho Mirage Golf Resort & Spa in Rancho Mirage, California. Registration is currently open at HPATechRetreat.com, with the HPA Tech Retreat Supersession taking place on Tuesday, February 20, 2024.
Aligned with the essence of the entire Retreat, the 2024 HPA Supersession promises a distinctive and experiential encounter, pushing the boundaries of what's possible when creativity and technology are put together. This year's AI-focused Supersession follows on previous years, which included building two state-of-the-art 3D theaters for a look at the making of Avatar: The Way of Water in 2023, the construction of three virtual production volumes in 2022 and six short films that were produced live but remotely in the cloud from around the world in 2021.
The 2024 Supersession will focus on real-world evolution in animation content creation, aiming to unpack and explore the realm of possibilities. In two sessions, filmmakers take different approaches to creating content: the most advanced filmmaking techniques for animation in the morning, and an AI filmmaking session in the afternoon. Both will bring attendees into the process.
Tuesday - February 20, 2024
The two collaborative sessions are led by a stellar lineup of artists and technologists, all under the expert guidance of Joachim Zell (JZ), Jack Wenzinger and James Blevins. The entire Supersession experience is emceed by Zell, who will help create an enthralling Supersession showcasing both projects.
Creating Ashen, An Original Animated Short
The morning kicks off with an exploration of the creation of the original animated short, Ashen, crafted by a global team. The session will cover various facets of the creative process and illuminate the most modern ways of creating animation. Topics of discussion include:
The Idea, The Script: Following a script through completion
The Workflow
PreVis and Tech Viz
Concept Art, Look Book, and Beat Sheet
Audio Recording, ADR, Audio Mix
3D Animation
Virtual Camera
Post Production in the Cloud
Editing Composition
Sound Composition
Epic Games
Color Timing Animation
Producing an Animation
Directed by Ruby Bell, and produced by Bell, Michelle Chan, Giorgia Starawuk, and executive produced by Mandy Walker ACS, ASC, Ashen is the product of contributions from numerous contributors and companies. Those include Adobe, Amazon Web Services (AWS) Perforce Helix Core system, AWS Post Production and Color Correction Cloud, AJA, Avid Editorial, Autodesk, Big Bang Sound Design, Exceptional Minds, Keywords Studios, Mriya Productions (Team Ukraine), Noitom Studios, Pow Wow Studios, Unreal Engine and Westwind Media.
Presenters will include Ruby Bell, Filmmaker; Jayme Wilkinson, VFX Supervisor; Shaman Marya, Producer & Virtual Production Supervisor; Giorgia Stawaruk, Producer; Iris Wu, Audio Consultant; Jay Torta, Cinematographer; Barry Goch, editor; Dean Lyon, VFX Consultant; Katrina King, AWS; Isabella S. Lauf, Composer; Natasha Leonett, colorist; and Michelle Chan, Producer.
Deconstructing An AI Created Animated Short
The afternoon session features another set of groundbreaking filmmakers and technologists who explore the use of Generative AI in the visual storytelling process. Attendees will be guided through some of the latest AI technologies as a short animated film is completed.
Corridor Crew: Discussion and Demonstration of 3 types of AI-enabled animation
AI Compositing
Theoretically Media: Demo of other AI video Tools
Custom Training and Custom Models
AI Pipeline and Workflow
Curious Refuge: The World's First Home for AI Storytellers
AI Music and Sound
Speakers include Niko Pueringer, Corridor Crew; Tim Simmons, Theoretically Media; Caleb and Shelby Ward, Curious Refuge; and Jack Wenzinger, Amazon Web Services.
Both projects will be screened. The day concludes with a panel discussion featuring teams from both the morning and afternoon sessions.
Seth Hallen, HPA President and this year's head of the HPA Tech Retreat Programming Committee noted, At the HPA Supersession, we love exploring how technology plays a key role in unleashing human creativity. We do this by putting aside the slide shows and panel discussions, and enabling filmmakers to show us how they work their magic. I can't wait for a day filled with insightful live demonstrations from outstanding filmmakers as they unpack their approaches to storytelling. Of the day's sessions, he said, Going behind the scenes on Ashen will give us an exciting look at the latest mainstream but cutting edge techniques as working filmmakers use them. The second half of the day will showcase the arrival of new game-changing AI technologies. In the midst of the noise and interest of AI, it takes the precision and focus of the HPA Tech Retreat's Supersession to demystify how these tools can be used, and how they might continue to evolve, laying the groundwork for a fact-based exploration of AI's impact on the creative landscape. This day is going to level-up yet again at the incredible HPA Tech Retreat.
The HPA Tech Retreat, recognized for its comprehensive coverage of critical topics in the media creation industry, includes TR-X on Monday, focused
More from Hollywood Post Alliance
20/11/2024
The Hollywood Professional Association (HPA) has announced that Joyce JC Catal...
07/11/2024
The HPA Awards honored trailblazing talent in the post production industry, celebrating standout achievements in color grading, sound, editing, restoration, and...
29/10/2024
In an industry that thrives on creativity, technology, and collaboration, emergi...
29/10/2024
Byline: E.L. Hall
It's that time of year and Rotten Tomatoes has just posted its 10 Scariest Horror Films list. Have any favorites or notice any omissions?...
29/10/2024
Recognizing outstanding editing in film and television,
the 75th Annual ACE Edd...
03/10/2024
The HPA Awards Committee today announced the nominees for the Creative Categorie...
26/09/2024
The Hollywood Professional Association (HPA) has announced that Kari Grubin will take over as president on January 1, 2025. Grubin will be the first woman to le...
26/09/2024
IBC (International Broadcasting Convention) is one of the world's leading events for the media, entertainment, and technology sectors, bringing together pro...
25/09/2024
The Hollywood Professional Association (HPA) Board of Directors has announced th...
29/08/2024
As previously announced, FotoKem is set to receive the prestigious Charles S. Swartz Award from the Hollywood Professional Association (HPA) this year at the an...
29/08/2024
By Adrian Pennington
During the spectacular Opening Ceremony of the 2024 Olympics in Paris, before the performances of Celine Dion and after Lady Gaga, ten sup...
29/08/2024
Perifery , a division of DataCore, has today announced the launch of its comprehensive workflow solution that seamlessly integrates storage, asset management, a...
22/08/2024
The Hollywood Professional Association (HPA) Awards committee has announced this year's recipients of the coveted HPA Award for Engineering Excellence. The ...
01/08/2024
The Hollywood Professional Association (HPA) Awards Committee has announced that FotoKem will receive HPA's prized Charles S. Swartz Award at the 19th HPA A...
30/07/2024
The traditional approach to filming chimpanzees in the rainforest is to use a relatively large camera and a very long lens, but Oscar-winning director James Ree...
29/07/2024
By Adrian Pennington
The potency of AI has swept our industry into a riptide of uncertainty. Instead of letting inevitable change wash over us, we have the cha...
27/06/2024
By Alyssa Heater
Sarah McGrail is a powerhouse in visual effects, with over twe...
03/06/2024
The Hollywood Professional Association (HPA) and the HPA Awards Committee are excited to announce that submissions for the 2024 HPA Awards are now open. Entries...
23/05/2024
As the 2023 HPA Awards were taking shape last year, in the aftermath of the pand...
23/05/2024
By HPA Staff
The call for submissions for the HPA Engineering Excellence Awards is already open, and closes soon on June 14; but the submission period for crea...
23/05/2024
By Christine Purse
One of the most compelling discussions at the 2024 HPA Tech Retreat happened off stage with no audience present. After hours, while the room...
01/05/2024
QTAKE, the leading video assist and on-set collaboration software trusted by professional filmmakers worldwide, launched a new cutting-edge feature at NAB 2024....
01/05/2024
In HPA's ongoing focus on providing input and insight from city and county g...
01/05/2024
HPA Newsline had the opportunity to speak with Caleb and Shelby Ward, founders of Curious Refuge. Caleb and Shelby were participants in the 2024 HPA Tech Retrea...
23/04/2024
Submissions for the 2024 HPA Engineering Excellence Awards are now being accepted. This renowned accolade recognizes and celebrates innovation and outstanding t...
29/03/2024
QTAKE, the leading video assist software trusted by professional filmmakers worldwide, is proud to announce the release of its latest software update, introduci...
29/03/2024
By: Alyssa Heater
The 2024 HPA Tech Retreat, now in its 29th year, showcased a program chock full of presentations, panels, and roundtables spanning a wealth o...
29/03/2024
Launched in 2006, the HPA Awards were designed to honor the creative and technical genius that power our industry. At that time, the behind-the-scenes talent th...
05/03/2024
SMPTE , the home of media professionals, technologists, and engineers, has joined forces with the Interoperable Master Format (IMF) User Group (UG), a worldwide...
29/02/2024
Colorfront (colorfront.com), the multi-award-winning pioneer in high-performance...
29/02/2024
The industry is at breaking point in the midst of seismic change but it can survive if stakeholders act collectively starting now, urged Jeff Rosica, Presiden...
29/02/2024
This year, I believe we are starting a new chapter, actually an entirely new pla...
29/01/2024
In the ever-evolving landscape of the media and entertainment industry, a spotlight is cast on the Young Entertainment Professionals (YEP) program. Selected ann...
29/01/2024
By Adrian Pennington
As HPA's Tech Retreat approaches its 30th anniversary in 2025, the event appears to be even more relevant and stronger than ever. With...
21/12/2023
The Art Directors Guild (ADG, IATSE Local 800) will bestow its Hall of Fame Hono...
21/12/2023
2023 marked a year of immense challenge for the entertainment industry. The WGA ...
21/12/2023
By Debra Kaufman
The HPA Tech Retreat is always a must-attend event and this year's - the 29th annual Retreat - is no exception. With robust signups alread...
21/12/2023
The Motion Picture Sound Editors (MPSE) today announce that it will honor Superv...
14/12/2023
The Hollywood Professional Association (HPA) has revealed programming details for the highly anticipated HPA Tech Retreat Supersession. This year, the Tech Retr...
05/12/2023
The Hollywood Professional Association (HPA) is set to embark on an extraordinary journey as it reveals the dynamic and expansive program for its much-anticipat...
30/11/2023
Dinner served as executive producer/showrunner/director for multiple series incl...
30/11/2023
The glitz and glamour of the post-production world took center stage earlier this week at the Television Academy's Wolf Theatre at the HPA Awards. This pres...
30/11/2023
By Debra Kaufman
Both the writers and actors strikes are over, after 148 days and 146 days, respectively, but the damage has been done. According to CNN, as of...
29/11/2023
Los Angeles, CA - The HPA Awards turned the spotlight on the exemplary contributions of the post production industry tonight, honoring work in color grading, so...
30/10/2023
Sphere, a groundbreaking next-generation entertainment medium in Las Vegas, has ...
30/10/2023
By Debra Kaufman
Earlier this year, HPA board member Mark Chiolis, Mobile TV Group director of business development, heard a story of an extreme sports product...
30/10/2023
American Cinema Editors (ACE) has announced the ceremony date, venue and the ful...
30/10/2023
Submissions are now being accepted for the 60th Annual Cinema Audio Society (CAS) Awards at www.cinemaaudiosociety.com. All entries must be received by 5 p.m. P...
27/10/2023
The HPA Awards committee is delighted to announce that Sphere, the next-generation entertainment medium that recently opened in Las Vegas, has been awarded the ...
The Hollywood Professional Association (HPA) has revealed programming details for the highly anticipated HPA Tech Retreat Supersession. This year, the Tech Retreat's Supersession will go behind the scenes with two groups of filmmakers as they create animated shorts that illustrate differing approaches: one utilizing advanced technologies and one AI-focused. As part of the extensive five-day agenda, the Supersession once again stands out as a pinnacle experience, blending the new frontier of creativity and technology.
