Olympic Flame Relayed to Viewers Via Adtec Compreion Solutions

FOR IMMEDIATE RELEASE

Nashville, Tennessee (June 12, 2012) In a year where London is celebrating both the Queen's Diamond Jubilee and the upcoming Summer Olympics, where there's news to be shared there's Thin Air Broadcasting and Adtec Digital covering every event.

Thin Air Broadcasting provides a one stop, comprehensive satellite uplink and SNG service to the broadcast, production and corporate television industries. Equipped with the pairing of Adtec's EN-81 encoder and RD-60 decoder, Thin Air Broadcasting now has the only UK based SNG truck with the capability to provide HD MPEG4/H.264 encoding with up to 32 APSK modulation and 16 channels of audio. Our ability to meet all clients' requests for different formats is allowing us to cover news around the UK for many major national and international clients, along with such celebrations as the Olympic Torch Relay and the Queen's Diamond Jubilee celebrations, comments Dave Smallwood, owner of Thin-Air Broadcasting.

I first learned of Adtec Digital from recommendations on LinkedIn forums where their reputation for excellent customer service was touted time and time again. Adtec's equipment was able to meet my goal to ensure total compatibility and interoperability with all clients existing SD and HD systems whilst being able to satisfy future technical demands and requirements in the area of coding and modulation. Adtec provides exceptional quality, ease of use and total reliability, adds Smallwood.

The EN-81 encoder/modulator is designed especially for Tier 1 satellite, ASI/fiber and IP contribution and DSNG applications. It offers HD and SD MPEG-2 and MPEG-4 AVC encoding and boasts 16 channels of audio. The RD-60 receiver/decoder supports MPEG-2 and MPEG-4 AVC/H.264 platforms with 4:2:0 and 4:2:2 HD and SD decoding. It boasts 16 channels of audio, including MPEG-1 Layer 2, Dolby AC3/5.1, HE-AAC, AAC-LC audio decoding.

When asked about the motivation behind his upgrade to Adtec Digital equipment, Smallwood explains, Many clients are moving to MPEG4, HD, and DVBS2. I'm future-proofing our operation for the move to MPEG4 4:2:2, higher order modulation schemes (16APSK / 32APSK), and the move from Dobly-E audio distribution to 16 discrete channels. I believe we have made the best choice for the needs of our company in order to compete in a highly competitive environment and stay one step ahead of the competition in a rapidly evolving market.

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About Adtec Digital: Established in 1985, Adtec Digital is a global market leader providing hardware and software solutions for contribution, distribution, studio, commercial insertion and professional video playback applications. Adtec develops equipment and solutions for standard and high definition MPEG 2 and MPEG 4 AVC compression, multiplexing, decoding, ad insertion, playback and data management. Adtec products proudly serve the global broadcast and professional audio-visual markets. Adtec Digital is headquartered in Nashville, Tennessee, with product and development solutions in Jacksonville, Florida. Among other accolades, Adtec Digital is a three-time Superior Technology Award Recipient (STAR) by TV Technology Magazine. For more information, visit http://www.adtecdigital.com.

About Thin-Air Broadcasting: Formed in 2005, Thin Air Broadcasting is a completely independent SNG and uplink service provider priding themselves on having the highest quality service, the latest available technology and operates to the highest possible standards for many national and international clients. For more information, visit http://www.thin-air.tv.

LINK:	http://www.adtecdigital.com/about-adtec-company/company-news/288-olymp...
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