The newly released S&P Global Market Intelligence Radio & TV Annual Outlook from Kagan finds some good news in this years ad-revenue outlook and some not-so-good news for the next five years, as core advertising categories continue to slump.
S&P: TV-Station Advertising To Grow 14% to $24.95 Billion in 2024
22/10/2024
The newly released S&P Global Market Intelligence Radio & TV Annual Outlook from Kagan finds some good news in this years ad-revenue outlook and some not-so-good news for the next five years, as core advertising categories continue to slump.
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