The year-end frenzy of data, deals and digital divination about connected TV (CTV) has painted an outsized vision of how this internet-based delivery system is overhauling the video ecosystem. Undeniably, CTV and its hardware and programming components is already affecting advertising strategies and encouraging re-evaluations of content and equipment opportunities. The lure of customized/targeted video ads has been the Holy Grail for decades, and true believers are now putting their faith in CTV.
CTV: TV's Latest Gold Rush
06/01/2025
The year-end frenzy of data, deals and digital divination about connected TV (CTV) has painted an outsized vision of how this internet-based delivery system is overhauling the video ecosystem. Undeniably, CTV and its hardware and programming components is already affecting advertising strategies and encouraging re-evaluations of content and equipment opportunities. The lure of customized/targeted video ads has been the Holy Grail for decades, and true believers are now putting their faith in CTV.
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