![](//www.4rfv.com/images/no_image.jpg)
Advanced Mobility Campaign engaged the satellite ecosystem, opening up a forum for discussions around QoS, operational challenges and the impact of emerging technologies
Washington, D.C., March 14, 2023 - ST Engineering iDirect, a global leader in satellite communications, has been awarded the Mobile Marketing Campaign Award by the Mobile Satellite Users Association (MSUA). The award was given for ST Engineering iDirect's Advanced Mobility Campaign which focused on its solutions for the land mobile, maritime and aero markets.
We are absolutely delighted to receive the Mobile Marketing Campaign Award and to have been recognized by MSUA. This campaign encapsulates the spirit of our company: prioritizing collaboration, awareness, and industry-leading satcom solutions, said Jennifer Hoil, Director, Product Marketing at ST Engineering iDirect.
Digital demand is driving the need for reliable, flexible connectivity for the aero, maritime and land mobility markets. Service providers rely on advanced mobility technology to meet the unique connectivity requirements of these users. Today's mobility networks need to rapidly deliver data and must be inherently scalable for the next generation of technology - and we're confident that our solutions can help service providers achieve this, she added.
The campaign engaged major industry publications, leading satellite operators and service providers across a series of live and recorded webinars, articles, whitepapers and social media. Three live webinars featured senior executives from Satcom Direct and Panasonic Avionics (aero), Intelsat and SES (land mobility) and Marlink and Eutelsat (maritime) for interviews by Avionics International and Via Satellite.
Subsequent recorded webinars focused further on end user insights including two interviews from Via Satellite's Editorial Director, Mark Holmes with ST Engineering iDirect, Speedcast and Cruise Management International followed by ST Engineering iDirect with UK-based GRC, a leading provider of mission critical communication and situational awareness systems. A third recorded webinar with Avionics International featured UK-based consultancy Valour and ST Engineering iDirect to discuss the process of terminal upgrading occurring within aero satcom integrators worldwide.
The campaign was a great success, generating a total of approximately 1,600 actionable leads. Not only this, it heightened awareness across the board that not all mobility solutions are made equal, and that it takes a combination of highly effective technologies and waveforms to ensure seamless, always-on, reliable connectivity across land, sea and air.
The Advanced Mobility campaign also informed ST Engineering iDirect's customers and partners about the significant impending changes as space and satellite technology converge with terrestrial and wireless networks.
With the creation of new open 5G standards for satellite and the shift away from hardware to virtualized, Cloud-native environments, there is a massive opportunity to finally provide passengers with the living-room like Internet experience and businesses with the enterprise grade telco environments they crave while moving regionally or globally, commented Hoil.
The key elements of the Advanced Mobility offering include a fit-for-purpose cadre of modems, award-winning Mx-DMA return technology, scalable terminals that are able to keep pace with demand, imperceptible beam switching and Global Bandwidth Management for customized service delivery and resource management.
ST Engineering iDirect was presented with the award during the MSUA annual Satellite Mobile Innovation event on March 14th during the SATELLITE 2023 conference in Washington, D.C. The MSUA is a non-profit organization dedicated to promoting satellite mobility innovation and development of the satellite mobility market worldwide.
The webinars featured in the campaign can be accessed here: https://www.idirect.net/event/webinar-series/.
******
ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications (satcom) providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their satcom networks. With over 40 years of delivering innovation focused on solving satellite's most critical economic and technology challenges we are committed to shaping the future of how the world connects. The product portfolio, branded iDirect, represents the highest standards in performance, efficiency and reliability, making it possible for its customers to deliver the best satcom connectivity experience anywhere in the world. ST Engineering iDirect is a leader in key industries including mobility, broadcast and military/government. In 2007, iDirect Government was formed to better serve the U.S. government and defense communities. For more information visit www.idirect.net.
Media contacts:
Julie Bettinger
Vice President, Corporate Marketing
ST Engineering iDirect
Phone: (1) 703 648 8155
Email: jbettinger@idirect.net
Rula Malky
Senior Manager, Corporate Communications
ST Engineering North America
Phone: (1) 571 771 0176
Email: Rula.malky@stengg.us
More from Newtec
06/02/2025
Revolutionizing emergency response through cutting-edge satellite technology
He...
04/02/2025
Ground segment technology innovator appoints new CTO to execute bold technological vision
Herndon, Va., February 4, 2025 ST Engineering iDirect, global leade...
10/12/2024
Pioneering satellite communication technology supports critical GEO/NGSO trackin...
12/11/2024
Leveraging MCC's expertise in cutting-edge electronics for underwater minesw...
23/10/2024
Advanced, future-proof technology and rapid deployment builds on Phase One's...
15/10/2024
Long-term partnership expands with new technology, paving the way for further ef...
08/10/2024
Release integrates cloud-native capabilities and ST Engineering iDirect's pr...
11/06/2024
Spearheading industry collaboration to transform the satcom industry into a fully interoperable ecosystem
Herndon, VA., June 11, 2024 - ST Engineering iDirect,...
29/05/2024
Highly scalable and flexible solution supporting Satria-1 satellite to facilitat...
22/05/2024
iDirect Hub infrastructure technology supports Arabsat's ambitions to expand...
15/05/2024
The pioneering satellite OTT solution clinched the Hardware Infrastructure award...
20/03/2024
Easy-to-deploy and flexible solution enables Argentinian telecommunications oper...
19/03/2024
ETL Systems, a leader in RF distribution equipment, has demonstrated a major breakthrough in Washington with new commercially available technology converting an...
18/03/2024
Global satellite communications leader gives market a first look at its next-gen...
27/02/2024
Partnership will increase satcom connectivity throughout Latin America
Herndon...
20/02/2024
Belgium-based MCC consistently demonstrates focus on quality, innovation and sus...
06/02/2024
Increasing focus on strategic partnerships, customer engagements and growth
Her...
11/10/2023
Global leader in satellite communications makes executive appointments to broade...
08/06/2023
Latest release creates a single return technology for all Marlink use
Herndon, ...
06/06/2023
Satellite industry leaders will explore mutual synergies to optimize space to gr...
05/06/2023
Leading maritime service provider, Speedcast, adopts latest performance feature,...
02/05/2023
Ground segment innovator strengthens senior leadership to support CEO Don Claussen as he delivers his vision against a backdrop of satcom industry transformatio...
15/04/2023
Companies reinforce strong partnership to ensure delivery of high-quality broadc...
14/04/2023
SKYflow ecosystem solution will deliver free educational TV channels, OTT conten...
16/03/2023
Powerful MicroGEO satellites combined with groundbreaking Mx-DMA MRC waveform enable a new level of scale, agility and service experience
Herndon, VA., San Fr...
14/03/2023
Advanced Mobility Campaign engaged the satellite ecosystem, opening up a forum for discussions around QoS, operational challenges and the impact of emerging tec...
13/03/2023
Demonstration connecting modem and BUC via digital interface is a milestone towa...
28/02/2023
Key industry stakeholders to establish agile, secure, affordable and interoperable satellite communications suitable for all European nations and joint EU opera...
14/02/2023
ST Engineering iDirect will provide next-gen ground infrastructure for Kacific...
25/01/2023
Complete, cost-effective and easy-to-deploy solution will speed up market entry,...
09/01/2023
Satcom industry veteran to lead its global accelerated growth strategy
Herndon, Va., January 9, 2023 ST Engineering iDirect, a global leader in satellite co...
13/12/2022
Longstanding customer prepares to grow cellular backhaul services and address ne...
01/11/2022
Trusted platform supports multiple mission-critical applications for Asian MoDs
...
04/10/2022
The breakthrough waveform enables AXESS to deliver exceptional agility and performance to MNOs, allowing greater versatility and scale for its clients across Co...
06/09/2022
Advanced design offers the highest availability, reliability and density, result...
23/08/2022
The longstanding relationship is bolstered with investment in futureproof techno...
12/07/2022
MEASAT to deliver a wide range of satellite services across Malaysia on MEASAT-3...
28/06/2022
Satmotion significantly reduces installation time and resources, providing great...
14/06/2022
The company will provide soldering services to QinetiQ, opening the door to furt...
31/05/2022
iDirect Evolution platform enables network boost across country, with delivery ...
30/05/2022
Its iDirect Evolution Platform will deliver maximum flexibility and highest per...
27/05/2022
MILSATCOM Innovative Company Earns 2022 WBJ Large Company List Ranking
Herndon...
16/05/2022
Rejuvenation capitalizes on evolving technology and enables InterSAT to continue...
06/05/2022
ST Engineering iDirect Sponsors Collection of Over 18,000 Pounds of Food for Loc...
24/04/2022
Satellite service and solution providers take advantage of most powerful return ...
22/03/2022
The industry's most powerful return technology has been acclaimed for settin...
22/03/2022
Newtec Dialog and breakthrough MDM5010 modem combine to create platform of choi...
22/12/2021
Consolidation with the Digital Interface Standards Working Group (DIS) Brings Se...