The AICP Next Awards Premiere at The Tishman Auditorium: Fearless Girl Wins Most Next NEW YORK, June 12, 2018 The AICP Next Awards debuted tonight at The Tishman Auditorium. The AICP Next Awards is one of the tent pole events of AICP Week which also includes the premiere of the AICP Show: The Art & Technique of the American Commercial, and the AICP Week Base Camp, which features educational seminars and panels. Susan Credle, Global Chief Creative Officer at FCB, served as this year's AICP Next Awards Judging Chair, as well as the Master of Ceremonies at the Next Awards. This year's winners along with all AICP Show honorees are available for viewing at www.aicpawards.com. Each year, the honored work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.
The AICP Next Awards recognizes work in 10 categories: Integrated Campaign, Experiential, Social, Branded Content, Website, Mobile, Viral, Virtual Reality, Innovation and Cause Marketing. The Next Awards Judging Chair and the Jury Presidents and select Curators At Large from each category select The Most Next Award (Best in Show) from among the winners. This year's Most Next honor went to State Street Advisor's Fearless Girl, from McCann New York. The statue, which promotes the company's She Fund, was placed on Wall Street opposite The Charging Bull, and helped spark a social movement. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. McCann directed the grant to Girls Who Invest (GWI), a non-profit organization founded in 2015 dedicated to increasing the number of women in portfolio management and executive leadership in the asset management industry. Its mission is to have 30% of the world's investable capital managed by women by 2030.
The AICP Next Awards Curatorial Committee comprised the following Jury Presidents: Winston Binch, Deutsch North America; Jen Dennis, RSA VR; Geoff Edwards, R/GA; Kerstin Emhoff, PRETTYBIRD; Katherine Keating, VICE Impact; Danielle Lee, Spotify; Jaime Robinson, Joan; Jimmy Smith, Amusement Park Universe; Tereasa Surratt, Ogilvy; and Fernando Machado, Burger King. Joining these Jury Presidents were Curators at Large: Rei Inamoto, Inamoto & Co. (2012 AICP Next Awards Judging Chair); Allen Mask, VP/ Marketing, Intelligence and Partnerships, Sonos; Jeff Kling, (2016 AICP Next Awards Judging Chair); and Eric Silver, McCann New York.
The Mill created the staging, opening sequence and graphic navigation for the AICP Next Awards premiere. Antfood provided music. Credle served as master of ceremonies at the Next Awards debut. In addition to unveiling the honorees, the winning Integrated Campaigns KFC's The Original Colonel Sanders, via Wieden Kennedy; Mars Wrigley Confectionery Skittles out of DDB; and Nike's Breaking 2, out of Wieden Kennedy, presented live case studies.
The additional AICP Next Awards winners are:
Next Branded Content
State Street Global Advisors Fearless Girl
Production/Development Companies: Craft New York, Traction Creative
Advertising Agency: McCann New York
Intel Intel Drone Light Show at The Olympics
Production/Development Company: Intel Drone Light Show Team
Advertising Agency: Agency Inside
Nike Breaking 2
Production/Development Company: Dirty Robber, National Geographic Studios
Advertising Agency: Wieden Kennedy
Next Viral
Apple Welcome Home
Production Company: MJZ
Advertising Agency: TBWA\Media Arts Lab
Verena International Co., Ltd. Capture
Production/Development Company: Phenomena
Advertising Agency: McCann Worldgroup
Burger King Bullying Jr
Production/Development Company: SMUGGLER
Advertising Agency: DAVID Miami
Next Virtual Reality
Gatorade Beat the Blitz
Production/Development Company: The Mill
Advertising Agencies: OMD Zero Code, VML
USC Shoah Foundation The Last Goodbye
Production/Development Companies/Advertising Agencies: USC Shoah Foundation
Next Website
Portugal. The Man Feel It Still
Production/Development Company: PRETTYBIRD
Advertising Agency: Wieden Kennedy
Siemens Mindsphere.io
Production/Development Company/Advertising Agency: Deutsch
Google Brand Studio Searching For Syria
Production/Development Company/Advertising Agency: R/GA London
Next Social
Downtown Records Live Looper
Production/Development Company: BBDO Studios
Advertising Agency: BBDO New York
Burger King Turning Their Tweets Against Them
Advertising Agency: MullenLowe Boston
Mars Wrigley Confectionery - Skittles Exclusive the Rainbow
Production/Development Company: MJZ
Advertising Agency: DDB Chicago
Next Cause Marketing
National Safety Council Prescribed to Death
Production/Development Company: m ss ng p eces
Advertising Agency: BBDO
State Street Global Advisors Fearless Girl
Production/Development Companies: Craft New York, Traction Creative
Advertising Agency: McCann New York
Portugal. The Man Feel It Still
Production/Development Company: PRETTYBIRD
Director/Developers: Ian Schwartz & fourclops ::)
Advertising Agency: Wieden Kennedy
Next Experiential
Burger King Google Home of The Whopper
Production/Development Company: Caviar
Advertising Agency: DAVID Miami
State Street Global Advisors Fearless Girl
Production/Development Companies: Craft New York, Traction Creative
Advertising Agency: McCann New York
National Safety Council Prescribed to Death
Production/Development Company: m ss ng p eces
Advertising Agency: BBDO
Next Innovation
Intel Intel Drone Light Show at The Olympics
Production/Development Company: Intel Drone Light Show Team
Advertising Agency: Agency Inside
Nike Live Design
Production/Development Company/Director: Wieden Kennedy Lodge
Advertising Agency: Wieden Kennedy
Next M
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