Jamie Delaney Creates Promo for Modestep

June 2, 2015

In this superb new promo from Jamie Delaney for London-based electro-rock hybrid band Modestep, Rainbow' pays tribute to the American party sound, but is dipped in London flavour. The contagious track, featuring Dutch electro hip-hop duo The Partysquad, is the second single from Modestep's LP London Road'.

The video itself takes on a very British narrative taking some influences from Fight Club, as it follows the exploit of John, a man in his mid 40s at the zenith of a mid life crisis. Disillusioned with his life he starts to reminisce about the glory years of his youth, trying to break away from mundane city life.

I really wanted to create something that reflected the old school sample used in the track, so I thought why not make a film about a guy who is having a mid life crisis, he opens up a box of tapes and flyers from his hardcore days and rediscovers his youth/joy. Jamie Delaney of Black Dog Films

UNIT worked across grade, flame and audio to assist in creating the final piece. UNIT sound designer Adam Kidd ensured that the track did all of the talking, whilst pushing through the occasional line of dialogue but always keeping the music prominent.

UNIT's colourist Simon Astbury created a natural grade, which wasn't too saturated, but ensured that any colourful scenes sang out as per the brief. By adding in green to the highlights in the Ravers Anonymous' meetings, Simon gives a more furtive feel to the scenes portraying John's secret life. The grain added throughout compliments the film's gritty filmic feel and great camera work by Arthur Mulhern.

Credits Director: Jamie Delaney

Executive Producer: Katie Dolan

Executive Producer: Jacob Swan Hyam

Producer: Nancy Ryan

Directors Representative: Martin Roker

Trainee Production Assistant: Stephanie Werrell-Smyth

Lighting Cameraman: Arthur Mulhern

Focus Puller: Beau Scott

1st Assistant Director: Sam Smith

2nd Assistant Director: Richard Oxford

Gaffer: Mark Holowina

Electrician: Kiri Nicholetts

DIT: Finn Magrie

Hair and Make up: Charlotte Kraftsman

Costume Designer: Kate Tabour

Cast John (lead male): Anton Saunders

Kathleen (wife): Tamara Wilder

UNIT Credits Grade: Simon Astbury

Flame: Andrew Curtis

Audio: Adam Kidd

Executive Producer: Sally Heath

LINK:	http://www.unit.tv/jamie-delaney-creates-promo-for-modestep/...
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