Traditional sales processes have presented significant challenges to broadcasters for years, involving highly manual workflows and high-touch, low-tech, back-and-forth communications. These processes often involve repetitive, tedious steps that make them labor-intensive, time consuming, and prone to error. They also take valuable time away from more important, revenue-generating business activities, which makes them prime candidates for automation.
Copy instructions, airtime reporting, external orders, and linear-digital convergence are just four of the challenges that can significantly benefit from automation. The good news is that automations to address these challenges already exist and are already providing tangible benefits to broadcasters by improving efficiency, accuracy, and client satisfaction. Read on to learn more.
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Traditional sales processes have presented significant challenges to broadcasters for years, involving highly manual workflows and high-touch, low-tech, back-and-forth communications. These processes often involve repetitive, tedious steps that make them labor-intensive, time consuming, and prone to error. They also take valuable time away from more important, revenue-generating business activities, which makes them prime candidates for automation.
