Support the team with gifts while enjoying AR games in the stadium
KDDI CORPORATION
February 21,2024
-- Tokyo, February 21, 2024 KDDI is pleased to announce that it will collaborate with Kyoto Purple Sanga Co., Ltd. to hold a demonstration test during the match between Kyoto Sanga F.C. and Shonan Bellmare on March 2, 2024 for Meiji Yasuda J1 League MW 2 (Sanga Stadium by Kyocera). This test will focus on the fan engagement service AR Support Challenge Beta that allows fans to enjoy a smartphone game in the stadium using AR technology while supporting the team with gifts. The purpose of this test is to ascertain the level of demand for the concept of this service.
Before the test, KDDI will exhibit the service at a hands-on demo booth from February 26 to 29, 2024 at MWC Barcelona 2024, the worlds largest mobile technology exhibition and conference, to be held in Spain.
2006 KYOTO.P.S.
KYOTO.P.S.
About the service 1. Background and purpose In recent years, there has been an influx of attention within the entertainment and sports industries toward services that allow people to support their favorite pop stars, artists, sports teams, athletes, and other notable individuals by giving them various gifts through smartphone apps.
The aim of the AR Support Challenge is to build a model in which fans and supporters of players and clubs can have fun with a smartphone game using AR technology while giving gifts, thereby helping to bolster teams and local communities.
2. Service model On match days, fans in the stadium seats use the app for this service to purchase gifts and give gifts to the team of their choice before the match, at half-time, or in their own free time. This act of giving gifts is accompanied by a fun game with AR elements and the gifts can help bolster the team and contribute to local communities. In return for their gifts, fans can receive merchandise, exclusive digital content, and other rewards based around their favorite players.
This is a conceptual representation of the service, and may differ from the actual experience.
About the test People visiting the venue can experience this service free of charge. People in the stadium can point their smartphones at the pitch from their seats to take part in a game for supporting players while enjoying AR elements. Participants are divided into teams and compete in a goal-scoring game.
1. Date and location
Date
: March 2, 2024 from the opening of the venue up to the start of the match between Kyoto Sanga F.C. and Shonan Bellmare for Meiji Yasuda J1 League MW 2
Location
: Sanga Stadium by Kyocera
2. Participation fee Free of charge
3. How to participate
(1)
Access the
service page (in Japanese only)
The service page is scheduled to open on February 27, 2024.
(2)
Download the SATCH X powered by STYLY app via the service page
(3)
Register for an Engate ID via the service page
(4)
Exchange support points for gifts
(5)
Enjoy the AR experience
You cannot participate in this test using an Engage ID obtained in a way that is not related to this service.
After the experience is over, we may ask you to respond to a questionnaire.
A 5G-capable smartphone with iOS 11.0 or later, or Android 8.0 or later, is recommended for using this service.
4. Supporting companies
STYLY, Inc. : Worked on service production
Engate, Inc. : Provided the platform for the point system
About the KDDI booth at MWC Barcelona 2024 MWC Barcelona 2024 will be held from February 26 to 29, 2024 in Spain. KDDIs booth at this event will include this service as one use case of business collaboration using APIs. The booth will include a table that resembles a soccer field, which visitors can point their smartphones at to experience this service with AR-enabled content.
The information contained in the news releases is current at the time of publication. Products, service fees,service content and specifications, contact information, and other details are subject to change without notice.
Asia, Australia & Oceanic Stories
09/05/2024
Join Costa Georgiadis, Melissa Leong & Samuel Johnson For New Ground-breaking Se...
09/05/2024
Alone Australia audience continues to grow
9 May, 2024
Media releases
The program continues to deliver for SBS with significant uplifts in digital BVOD vie...
08/05/2024
The results are in from Malm Arena as Semi Final 1 participants move through to...
08/05/2024
Powerful NITV documentary Kindred to premiere during Reconciliation Week
Media releases
A journey of family, friendship and home *Watch the trailer here*
...
08/05/2024
08 05 2024 - Media release Olivia Colman and John Lithgow Star in Sophie Hyde's New Project JIMPA
Olivia Colman and John Lithgow in JIMPA. Photo credit: M...
07/05/2024
NITV appoints Michael Rennie as Presenter and Senior Producer for NITV News
Media releases
NITV has announced the appointment of Michael Rennie as Presenter...
06/05/2024
Get Ready to join Dan Hong as he hits the streets in his ultimate culinary journ...
02/05/2024
Gear up for the 2024 Cycling Grand Tours on Australia's Home of Cycling, SBS
Media releases
All of the rivalry begins with the Giro d'Italia this we...
02/05/2024
New SBS documentary dives into one of Australia's greatest underdog stories ...
02/05/2024
Alone Australia cements its place as one of Australia's biggest hits of 2024
2 May, 2024
Media releases
Alone Australia has cemented its place as one o...
30/04/2024
Launch of SBS South Asian channel and SBS Spice, a new English language offering...
29/04/2024
29 04 2024 - Media release Screen Australia announces James J. Robinson's debut feature First Light
First Light
Principal Photography is underway on Firs...
24/04/2024
SBS marks Earth Day as The Cook Up with Adam Liaw becomes first Australian show ...
24/04/2024
Save money every day with SBS's Ricardo Gon alves and Peggy Giakoumelos on n...
24/04/2024
24 04 2024 - Media release Screen Australia celebrates Australian projects bound...
23/04/2024
Social entrepreneur Hedayat Osyan wins Les Murray Award for Refugee Recognition
23 April, 2024
Media releases
The prestigious award is now in its third yea...
22/04/2024
SBS marks Earth Day with Australian TV milestone as The Cook Up with Adam Liaw b...
18/04/2024
Alone Australia goes from strength to strength
18 April, 2024
Media releases
The program again delivers for SBS with significant uplifts in digital BVOD vi...
18/04/2024
18 04 2024 - Media release Screen Australia and Dynamic Television announce new Scripted Initiative
Savage River
Screen Australia and Los Angeles-based telev...
16/04/2024
ABS Agility Beyond Space announces Appointment of Mark Rigolle as its Chief Ex...
11/04/2024
Alone Australia Ep 2 reaches over 1m Australians
11 April, 2024
Media releases
The program continues to consistently grow week-on-week in linear audience w...
11/04/2024
11 04 2024 - Media release Screen Australia and Meta launch fourth year of First...
10/04/2024
10 04 2024 - Media release Screen Australia announces over $2.3 million for nine documentaries
Guardians of the River
Screen Australia has announced nine doc...
09/04/2024
Groundbreaking NITV documentary series Our Law expands across Australia from Thu...
09/04/2024
Techtel, the creators of inflo, today announced that a new speech to text transcription engine from openai called Whisper, is available to inflo customers who a...
04/04/2024
Manu Feildel, Miranda Otto and Pat Rafter join life-changing new season of Who D...
04/04/2024
Alone Australia season 2 continues to redefine Australian TV viewing through on-...
27/03/2024
Living Black, the longest-running Indigenous current affairs television program ...
26/03/2024
Crime is relative in SBS's new Canneseries nominated crime-family drama with...
25/03/2024
SBS gears up for Season 2 of Alone Australia with the creation of Alone Cologne...
22/03/2024
SBS Learn partners with the Islamic Museum of Australia to support classrooms in...
21/03/2024
21 03 2024 - Media release Screen Australia announces over $1.6 million in support of the games industry
Which Way Up: Galaxy Games
Screen Australia has anno...
18/03/2024
18 03 2024 - Media release Screen Australia and VicScreen launch new Screen Careers initiative
LTR Denise Eriksen, Esther Coleman Hawkins, Caroline Pitcher, K...
15/03/2024
15 03 2024 - Media release The Creators 2024 Participants Announced
The Creators program recipients. L-R Thomas Duncan-Watt, Vanessa Gazy, Sarah Lambert, Lea...
14/03/2024
SBS to mark Ramadan and Eid al-Fitr with all Australians
14 March, 2024
Media releases
Content in 22 languages*, a collection of movies to stream free on d...
14/03/2024
March 14,2024
-- KDDI Corporation
KDDI Corporation resolved at a meeting of the Board of Directors held today to change (newly appointed, retire) a director ...
13/03/2024
13 03 2024 - Media release Screen Australia announces dramas Critical Incident and Sunny Nights for Stan
Critical Incident: Akshay Khanna and Zoe Boe. Photo c...
07/03/2024
Explore the afterlife with SBS podcast Grave Matters'
6 March, 2024
Media releases
Most of us are woefully unprepared for one of life's few certai...
06/03/2024
Multi-award winning electronic music duo to represent Australia at this year'...
06/03/2024
Developing Lunar 3GPP Mobile Network Technologies for Moon Exploration
GITA...
04/03/2024
SBS announces new development fund to discover Australia's biggest and riski...
28/02/2024
Yumi Stynes returns for season two of SBS podcast SEEN'
26 February, 2024
Media releases
Eight new trailblazers join feminist Australian icon Yumi Sty...
28/02/2024
28 02 2024 - Media release Screen Australia announces over $810,000 in development funding for 29 projects
Willy
Screen Australia has announced 23 feature fi...
27/02/2024
27 02 2024 - Media release Michael Ebeid AM appointed as new Screen Australia Chair
Michael Ebeid AM and Megan Brownlow
The Hon. Minister for the Arts, Tony...
26/02/2024
Supporting AFEELAs entertainment experience and global launch with a communicati...
21/02/2024
21 02 2024 - Media release Screen Australia and Australians in Film Announce App...
21/02/2024
Aiming to deliver new video-related solutions utilizing 5G SA this year
Son...
21/02/2024
Support the team with gifts while enjoying AR games in the stadium
KDDI COR...