Verance Aspect Watermarking Support for Linear Acoustic LA-5300
Search
Cleveland, OH and San Diego, CA (May 12, 2020) Telos Alliance , global leader in broadcast audio and Verance , a leading global provider of standards-based watermarking solutions, announces the availability of Aspect watermarking in the Linear Acoustic LA-5300 Broadcast Audio Processor.
The LA-5300 processor was developed by Telos Alliance specifically for the Advanced Television Systems Committee's ATSC 3.0 broadcast standard. It provides a single solution for loudness control, upmixing, Dolby AC-4 decoding and encoding, bitstream analysis, and monitoring. The ability to handle up to four programs means one LA-5300 can provide unique encoded streams for the main program audio, SAP, and video descriptive services all in a single 1RU solution.
The Aspect watermark works in both today's 1.0 and tomorrow's 3.0 broadcast environments and was selected to be part of the ATSC 3.0 standard as a way to maximize the reach of interactive television services in broadcast television. For the same reason, the Hybrid Broadcast Broadband Television Association (HbbTV) adopted ATSC 3.0 watermarking into its Phase 2 Application Discovery over Broadband specification published in September 2019.
By deploying Aspect within the LA-5300, programmers can activate interactive services, including addressable advertising, fantasy/predictive gaming, and sports betting within Aspect-enabled smart televisions across all distribution paths. Without Aspect, programmers will be unable to deliver these services to the estimated 80% of U.S. households receiving television via cable/satellite (MVPD) and over-the-top distribution paths.
The transition to ATSC 3.0 is an exciting time for TV content creators, distributors, and broadcasters, but as with any change of this magnitude, it will present challenges as well as opportunities, says John Schur, President, Telos Alliance Solutions Group. By expanding our partnership with Verance beyond the Linear Acoustic AERO.100, 2000, and 8000 to include the LA-5300, our partners now have a full range of products for the delivery of compelling new consumer features.
Today's announcement reinforces our commitment to delivering innovative solutions that drive revenue and viewer engagement in today's and tomorrow's broadcast environments, explained Nil Shah, CEO, Verance. We have a longstanding and successful partnership with Telos Alliance and are pleased to expand our product suite and support our partners as they transition to NextGen TV.
About Telos Alliance
Telos Alliance is a global leader in audio, trusted by the biggest names in the media landscape. Telos Alliances exclusive focus is to deliver innovative, intuitive solutions that inspire the creation of the most exciting and engaging audio experiences imaginable. No audio challenge is too big; no technology is beyond reach; no solution, large or small, is unobtainable. Telos Alliances portfolio of brands includes Axia Audio, Linear Acoustic , Minnetonka Audio , Omnia Audio, Telos Alliance , Telos Infinity , Telos Systems, and 25-Seven Systems. Headquartered in Cleveland, Ohio, USA, with additional offices and dealers around the world, the Telos Alliance supports the diverse needs of audio professionals around the world with best-in-class support 24/7.
Media Contact:
Krissy Rushing
Telos Alliance Marketing Manager
krissy.rushing@telosalliance.com
About Verance
Verance Aspect is a global watermarking platform that powers broadband features on broadcast television by enabling sports betting, dynamic advertising and interactivity across all screens and distribution paths. Aspect supports new and existing industry standards, including ATSC 3.0 and HbbTV and works in today's ATSC 1.0 broadcasting environment. Leading programmers such as FOX, NBC and PBS are currently deploying Aspect.
Verance content measurement and enhancement technologies are at the forefront of innovation and set the industry standard for television, movies and music. Verances solutions have been adopted by over 100 leading entertainment technology companies and deployed in over 350 million consumer products worldwide. For more information, visit: verance.com
Media Contact:
Lucy Meske, Verance
pr@verance.com
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
Verance Aspect Watermarking Support for Linear Acoustic LA-5300
