
LAS VEGAS-When tens of thousands of attendees descend on this desert city this April, there will be much to discuss: NextGen TV and advanced advertising; cloud virtualization and OTT; the repack and 5G. But there's an important task to accomplish before then.
Consider as we head into the 2020 NAB Show: What does the future look like for your organization? And how do you want to get there? The thing I'd encourage [is not] to really focus on specific topics, said Rick Ducey, managing director of the consulting firm BIA/Kelsey. Technologies like 5G and IP are important, he said, but the real question is, what ultimately do broadcasters want to do about them when it comes to their long-term business strategy.
It's a bit like going to the grocery store, loading your basket, getting home and then saying, now what?' You need a plan and a strategy, he said.
INTERDEPENDENT BUT UNIQUE
Chris Brown, NAB executive vice president of conventions and business operations (Image credit: NAB Show)Attendees at the NAB Show, April 18-22, should start by considering what products and services are they building for the future, to serve what needs and demands, in what markets and what business models.
Gone are the days of one simple flowchart that can fully explain that entire ecosystem, said Chris Brown, NAB executive vice president of conventions and business operations. With the growth of the show and the rapid evolution of the media and entertainment industry, what has emerged is a very interdependent set of disciplines and sub-sectors that each has a unique perspective and set of needs.
Where to begin? This year's show will underscore major trends facing the industry and will be broken into three major elements: creation and production, distribution and monetization, and content and consumption.
Leading the way: The impact of streaming and OTT on the media industry that will be covered during the two-day Streaming Summit, which returns this year. The streaming market has grown much more crowded since the last time the industry gathered in Las Vegas.
Streaming has moved well beyond just a trend bubbling in the background, Brown said. The continued growth in consumption of streamed content as well as the rollout of several new services by major entertainment brands means that streaming is becoming more and more a part of mainstream content distribution.
The lobby of the LVCC will feature The Streaming Experience, a new OTT demo area that will offer more than 50 OTT platforms across 80 devices. (Image credit: NAB Show )There will be abundant proof of this when attendees walk through the doors of the Las Vegas Convention Center. Here, 12 separate living room spaces will be set up in the middle of the lobby as part of The Streaming Experience, a new OTT demo area that will offer more than 50 OTT platforms across 80 devices, including streaming boxes, smart TVs, tablets and mobile devices. The goal is to make comparisons that an ordinary viewer wouldn't get the opportunity to make-such as contrasting content, video quality, ad formats, playback features and delivery methods, according to Dan Rayburn, Streaming Summit chairman.
What makes this experience different from many of the other buzzwords floating around the show, Rayburn said, is that this technology is tangible and real.
A lot of the buzzwords that people talk about are not real. 5G is not yet real; no one can see it, he said. Everything [in the Streaming Experience] is real-world right now. You can see it, buy it, use it, touch it.
The area will include streaming content from Apple TV+, Amazon Prime Video, Disney+, Netflix and others, and will include hardware-which will be raffled off at the show's conclusion-from the likes of Amazon, PlayStation, Apple and Samsung.
As cozy as this living room setup may be, the goal is to give attendees the chance to test out nearly every live and on-demand streaming service on the market today.
The chief technology officer of Warner-Media, Jeremy Legg, will give a keynote at the summit and is expected to touch on the challenges of transitioning thousands of consumers from one streaming platform to another-namely the recently announced HBOMax streaming platform that is set to debut in May. WarnerMedia is one example of a company that is attempting to harness disparate brands under its umbrella-including HBO, DC Comics and CNN-and loop them into a new streaming venture.
This opens up a key opportunity for the media industry.
What's key for broadcasters to understand is that they maintain a critical and valued role in the local video ecosystem as both content creators and distributors, said Ducey. Television will not be jumping ship from its core audience and goals anytime soon, he said, even as streaming and OTT continues to thrive.
For generations, local audiences connected with their favorite TV content first over-the-air and then via MVPD systems, he said. Local TV broadcasters have now extended the ways they connect with audiences leveraging newer, exciting and highly impactful IP-based technologies, more bandwidth and better processing from smart TVs, mobile devices along with PCs, laptops and tablets. As audiences migrate to these new distribution and consumption environments, so too must broadcasters.
Today, it's connected TV that is attracting most of the viewing and ad spending, Ducey said, including smart TVs that access various TV apps, AVOD (free ad-supported on-demand streaming video services) and subscription-based VOD services. While there is certainly successful viewing of OTT video on non-TV devices, broadcasters should be aware that ad units on smart TVs are more engaging and attractive to buyers, Ducey said.
NEXTGEN OPPORTUNITIESBroadcasters should also pay close attention to reports like the recent one in Variety that re
Most recent headlines
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...
12/03/2025
New HVS-Q12 Represents a Quantum Leap in Switcher Design...
12/03/2025
Telespazio and ABS Expand Partnership to Deliver Tailored C-Band Connectivity So...
12/03/2025
ABC conducts independent audits across the TAG programs. In the March 2025 TAG s...
12/03/2025
Facebook
Twitter
LinkedIn
Moonlight: ESA program to create a satellite con...
12/03/2025
Facebook
Twitter
LinkedIn
In 2025, Thales ranks among the top 0.01% of the...
12/03/2025
Consumer show back following hugely successful first series
10 March 2025 Following a hugely successful first series, The Complaints Bureau returns to RT ...
11/03/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
11/03/2025
Salsa is making a comeback, captivating new listeners with its infectious energy...
11/03/2025
For many people, music can serve as a reflection of their roots and upbringing. ...
11/03/2025
The solution delivers reliable, scalable and secure connectivity for critical pu...
11/03/2025
SAN JOSE, Calif. Harmonic has announced that Weigel Broadcasting has deployed Harmonics VOS Media Software, which offers playout-to-delivery capabilities, inclu...
11/03/2025
NEW BERN, N.C. Wheatstone will introduce a Linux audio driver for its WheatNet IP audio network during the 2025 NAB Show, April 5-9, at the Las Vegas Convention...
11/03/2025
NEW YORK A new study finds that as TV viewership for women's sports surged by 131% in 2024, the programming also saw a 56% year-over-year increase in ad im...
11/03/2025
Powerful switcher for news studio
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, has installed its HVS-1200 ...