
Professional Triathletes Organisation And Warner Bros Discovery Announce Landmark Multi-year Broadcast Partnership To Grow New PTO Tour By SVG Staff
Wednesday, July 13, 2022 - 4:40 pm
Print This Story | Subscribe
Story Highlights
The Professional Triathletes Organisation and Warner Bros. Discovery have today announced an exclusive multi-year partnership to broadcast live and on-demand coverage of the new PTO Tour - a series of high profile, high prize fund, global events featuring the world's best triathletes.
Starting with the PTO Canadian Open in Edmonton on 23-24 July live on Eurosport 1, the agreement will see exclusive live coverage in 50 territories across Europe on its linear channels and be streamed via discovery+, the Eurosport App and GCN+*.
The landmark deal builds on Warner Bros. Discovery's far-reaching broadcast of the inaugural Collins Cup last year, the PTO's $1.5M flagship race that pits Europe versus Internationals versus USA. That event reached a live and on demand TV audience in more than 175 territories - an unprecedented broadcast for the sport**.
The global broadcast viewing figures for the Collins Cup in 2021 surpassed all expectations and demonstrated that there is an appetite for compelling live broadcasts of triathlon events that appeal not only to the fans of endurance sports, but also to the general sports enthusiast, explained Tim Godfrey, Chief Marketing Officer at the PTO, a new body, co-owned by the professional athletes, seeking to grow the sport.
That success, combined with the great numbers and engagement we saw around the Herbalife24 PTO Pro-Am broadcast in May this year, helped shape our thinking on how to build this new partnership, which includes more standout events and an exciting combination of live, shoulder programming and editorial content across Warner Bros. Discovery's impressive broadcast, digital and social platforms. This partnership around the PTO Tour is primed to take the sport and its superhuman athletes to the next level.
Highlights of the new partnership include:
PTO Tour events broadcast exclusively live and on demand in Europe on Eurosport linear channels and streaming via discovery+ and the Eurosport App, as well as non-exclusively in Asia and exclusively across the Indian Subcontinent.
PTO Tour events to benefit from Warner Bros. Discovery's global scale and local delivery with each live broadcast delivered with localised commentary in 20 languages.
Tapping into the Home of Cycling' through reaching the passionate cycling audiences engaged by Global Cycling Network (GCN) globally and through the largest and best triathlon channel, with videos for everyone who loves triathlon, Global Triathlon Network (GTN).
Amplify PTO triathletes and PTO Tour events on Eurosport.com, which engages more than 50 million people each month, through the creation of a dedicated triathlon section alongside news and feature articles, near live clips across social media.
Broadcast of shoulder programming, including linear countdown shows and athlete short-form features.
On-demand race highlights featuring the best moments from each event.
News of the partnership coincides with the reveal of the PTO's new global marketing campaign, #TheRaceIsOn, which will build awareness and excitement around the first-ever PTO Tour. Heralding a new era of triathlon', the #TheRaceIsOn campaign was created in-house by PTO media and features a global 30' TV spot, social video clips, digital advertising and imagery, led by a two-minute hero film.
Commenting of the partnership, Trojan Paillot, Vice President, Sports Rights Acquisitions and Syndication, Warner Bros. Discovery Sports Europe, said:
The new PTO Tour is a fantastic proposition, as we saw first-hand from the Collins Cup last year. We are hugely excited to provide the scale and expertise of Warner Bros. Discovery Sports, using the reach of our broadcast network and engagement at scale of our digital platforms to support the growth of the PTO Tour.
We have a unique ability to reach audiences wherever they are choosing to consume support - whether on TV, streaming or online. Alongside the breadth of coverage, content and programming we will present, this ensures we will engage existing and new fans of triathlon across Europe and beyond.
Scott Young, Senior Vice President, Content and Production, Warner Bros. Discovery Sports Europe, added:
As Home of the Olympics in Europe, we know triathletes have some of the most compelling stories in sport. Our role as storytellers is to bring these stories to as many people as possible, offering the PTO and its athlete members a year-round platform to showcase their extraordinary talents.
We will bring these stories to current and new audiences alike, supported by Warner Bros. Discovery's extensive sports and entertainment expertise and the PTO's outstanding production and capabilities to help tell the athlete's stories. Taken together, this offers the potential to elevate and grow the sport as we establish an undisputed Home of Triathlon' for fans everywhere.
Reflecting on the news, Alistair Brownlee, PTO Athlete Board Member, said:
Last year's Collins Cup was a pivotal moment for the athletes as well as the sport, with the highest prize in the sport's history and a ground-breaking made-for-TV format.
In 2022, we are all excited to see how we can partner with Warner Bros. Discovery to take this further and ensure the PTO Tour events set a gold standard for broadcasting within our sport.
The PTO Tour race schedule for 2022 includes: the PTO Canadian Open (July 23-24); the second edition of $1.5M Ryder Cup-style Collins Cup (August 20); and the first PTO US Open (September 17-18).
In 2023 and 2024, the PTO Tour plans to expand with the PTO European Open and the PTO Asian
Most recent headlines
13/03/2025
(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...
13/03/2025
Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...
13/03/2025
At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...
13/03/2025
Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...
13/03/2025
Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...
13/03/2025
On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...
13/03/2025
WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content Feature marks Rokus first women's league-branded zone within service By Bra...
13/03/2025
Pixels, Images, Video, AI - and Us: A Perspective on AI from NDI Inventor Andrew...
13/03/2025
SVG New Sponsor Spotlight: Lighting Design Group's Steve Brill, Dennis Size ...
13/03/2025
IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036;...
13/03/2025
NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical...
13/03/2025
SVG Sit-Down: Cosm's Devin Poolman on What It Takes To Deliver the Immersive...
13/03/2025
Sky Business, Sky's B2B division, providing connectivity and content to busi...
13/03/2025
Rohde & Schwarz launches R&S NRP140TWG(N) thermal power sensor: A new benchmark ...
13/03/2025
We asked the questions, analysed the answers and now we're excited to share the results of the fifth edition of the ICG Marketing Survey.
Our 2025 survey p...
13/03/2025
SAN JOSE, Calif. - March 13, 2025 Harmonic (NASDAQ: HLIT) today announced a breakthrough in video streaming innovation with the launch of new origin capabilitie...
13/03/2025
Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025
Haivision's video wall systems, ISR technology, and DoDIN APL-certified video distri...
13/03/2025
Company Leads the Way with New Software-Based Production Platform, 12G Switcher,...
13/03/2025
A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14. Filmed in Mexico City during the sold-out second-year ...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...