
Virtualization changes everything
There are no doubt many who are looking back on 2016 as a disastrous year, and who predict continuing pestilence and tribulation. It is true that 2016 has had some very challenging moments, from the death of David Bowie to the (dependent upon your political affiliations) Brexit and the US election.
Maybe I am a glass half full sort of person, but I think this is actually a pretty good time to be around. 80 years ago the world was tumbling headlong into global war. 50 years ago Khrushchev planted his nuclear missiles on the USA's doorstep. Even the worst predictions of the impacts of a Trump White House and a UK/EU come nowhere near mass extinction.
I think the same is true in our industry. Pundits keep trying to tell us we are in a state of chaos because of all the confusion around IP. But actually there is no confusion. IP is IP. No arguments, no conflict: we are moving to an all-IP world, in a more or less controlled fashion. This is not new, the transition has been happening for a decade.
We have certainly had confusion in the past. Remember the days when we went to NAB each year, confident someone would come up with a new and completely incompatible video format? Then, when the industry decided to move away from tape we had the same baffling variety of optical and magnetic disk formats, solid state memory cards and more.
Today we have two clear forward movements. The industry moved to HD because it was the right moment: broadcasters had the capability of producing and delivering it; and consumers were excited by the newly available flat-panel television screens and wanted good quality content to put on them.
Those same drivers are applying today as we consider Ultra HD in all its 4k, HDR, wide colour gamut and even high frame rate glory. We have the ability to create, deliver and enjoy bigger, brighter, more engaging television pictures.
But what of IP? It is not so purposeful, not perhaps so obviously an end to end gain.
It is an end to end benefit, though, because it allows us to deliver to any platform at any time over any reasonably competent network. Consumers are largely insulated from this: if they want 4k Ultra HD on their phones then they expect us to deliver it. That depends upon IP and the benefits it brings.
Yes, IP is a new technology to the traditional broadcaster. But vendors have come together through the efforts of standards bodies like SMPTE and other organisations like AIMS. There is general agreement that the VSF standard TR02 will be pretty good and that SMPTE 2110 will likely bring everything and everyone together. At IBC2016 there was a special zone in the exhibition with more than 30 different companies all demonstrating interoperability. There is no bar on implementing IP systems; there are few limitations on choosing best of breed solutions.
But IP is not the ultimate goal in itself. The enabling technology is software defined solutions, not IP connectivity which has been around for decades. The new thing about IP in broadcast is that it is carrying video instead of using a dedicated interface (SDI). The real game changer is that software defined solutions can replace hardware boxes with virtualizable software modules.
IP plus software-defined-solutions plus powerful commercial-off-the-shelf hardware enable workflows to combine processing from multiple applications, probably from multiple vendors, to achieve a specific goal. Then it releases all the processors used to accomplish that task, and allocates them to the next job. Each individual processor will probably be running different software applications in the next task. We have moved from a physical machine for each application to a virtual machine for each application.
It is virtualisation that is the real goal. Yes, virtualisation enables the cloud, and no doubt some tasks will gradually migrate to the cloud, although it is not necessarily the ultimate solution for everything nor is it right for everyone.
But virtualisation certainly is. Today you can bolt a Cisco blade into the same rack as your existing broadcast infrastructure and start running processes on virtual machines. Perceptually it is not the quantum leap that moving everything to the cloud would be - but it is a remarkable transformation all the same.
The expression paradigm shift risks becoming a clich , but virtualisation - whether the processor farm is in your machine room, your data centre or at AWS - is a paradigm shift, with epic potential to transform the way we work. It is a more dramatic shift than anything that our industry has seen.
We have added colour to the pictures, and a few more lines of resolution, and a few more audio channels. But from the BBC's first trial broadcasts in 1936 right up to today, we did it with a box per function. The move to clever applications virtualised on powerful COTS hardware is the paradigm shift.
Download the article.pdf
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...