Tech Focus: Immersive Audio - A Technology Awaiting Its Broadcast Infrastructure
01/11/2023
Wednesday, November 1, 2023 - 8:15 am
Print This Story | Subscribe
Story Highlights
Immersive audio remains tantalizingly close yet frustratingly elusive. Substantial strides have been made with the concept for certain applications, such as music production, driven largely by Dolby and its Atmos format, which has been heavily marketed to record producers, engineers, and labels. Live sound has also turned an immersive corner: systems from leading brands, such as L-Acoustics and d&b audiotechnik, offer venue-encompassing sonic experiences. Most notably, the debut of the Sphere, a new performance venue on the Las Vegas Strip that opened in September with a residency by U2, takes immersiveness to an extraordinary level: its sound system comprises a mind-boggling total of 167,000 individually amplified speaker drivers.
Immersive-audio advocate Dennis Baxter: Simply put, it's hard to get immersive sound to the home [via streaming].
In the case of both music production and live sound, the audience has to essentially accommodate the source; obviously, live immersive events take place in dedicated venues. Meanwhile, fans have more than a dozen major music-streaming services as close as their mobile devices. But broadcast sports is still finding its way to the consumer.
The Formats Are There Broadcast was one of the first targets for the immersive sector, just after cinema. Both environments have a reasonable expectation of audience cooperation when it comes to staying in a predictable seat location and head orientation - critical elements for a full experience of immersive sound. And broadcast has plenty of format options: besides AC-4, the Dolby Atmos broadcast iteration and the primary immersive format for the forthcoming ATSC 3.0 protocol, and MPEG-H, the Fraunhofer Institute's entry that has made some headway in European and Korean broadcast sectors, there's also Auro-3D and Sennheiser's AMBEO.
Here's a look at the main formats available. (Graphic illustrations are courtesy of Genelec.)
Dolby Atmos
Dolby Atmos (Atmos Fig. 1)
Launched in 2012, Dolby Atmos is a widely supported object-based system with up to 128 individual tracks and 64 speaker feeds.
Two-layered system with both surrounds and height channels
Typically, up to 7.1.4 for home reproduction, but larger speaker layouts are possible
Up to 64 discrete speaker feeds for cinema reproduction
Auro-3D
Introduced in 2006, Auro-3D is a channel-based three-layer system that comes in a variety of formats.
Three-layer system with surround, height, and VoG channels
Typical formats from 7.1.2 to 7.1.6.
Object-based AuroMax extension for additional channels
360 Reality Audio
Introduced in 2019 by Sony, 360 Reality Audio uses object-based spatial technology to deliver a full 360-degree audio experience.
Three-layer system with channels above, below, and surrounding the listener
Can be experienced on certified loudspeakers and also on headphones, via compatible music-streaming services
Does not use a dedicated LFE channel, but subwoofer(s) can be used for bass management
MPEG-H Audio
MPEG-H Audio
Developed by MPEG for broadcast and streaming applications, the MPEG-H Audio system brings immersive sound and advanced personalization and accessibility features.
Scalable architecture allows flexibility in number of channels
Audio objects enable dialog enhancement and personalization
Empowers creation and delivery of a high-quality immersive music experience
22.2
Developed by Japanese broadcaster NHK, the three-layer channel-based 22.2 system forms the surround-sound component of NHK's Ultra HD television system.
Three-layer system for broadcast and home use
Fixed number, fixed channel positions for production
Full or condensed home reproduction systems
DTS:X
DTS:X was launched in 2015. Like Dolby Atmos, it is an object-based system but without prescribed speaker configurations.
Two-layer system with surround and height channels
Audio rendering based on number and position of speakers available
Supports up to 32 speaker locations and 7.2.4 channels
ITU-R and Pure Research
ITU-R is researching the requirements for realistic 3D sound for UHDTV. Pure research is focused on in-room and binaural sound with and without movement.
At least three vertical layers and one or more subs
Typically between 11 and 80 main channels
ITU-R is collaborating with NHK (Japan), SMPTE (U.S.), and EBU (Europe).
An Inflection Point Immersive broadcast seemed to have its own inflection moment when, at the 2012 London Olympics, Japanese public broadcaster NHK unveiled its Super Hi-Vision project, offering 22.2 channels to match the production's 8K picture to create an immersive audio experience.
Despite the promise of immersive audio for broadcast, however, the infrastructure required to make it a mass-market consumer product has moved forward only slowly: the broadcast distribution chain from networks to individual stations is not yet widely ready to handle the new immersive formats, and, in any event, the base of NextGenTV-capable home sets is still quite small. And broadcasters are still working on the processes necessary to comply with the FCC mandate to ensure that 3.0 content will be compatible with the 1.0 world most people live in.
Simply put, it's hard to get immersive sound to the home [via streaming], says Dennis Baxter, an educator, a consultant whose portfolio includes sound design for nine Olympic Games, and an advocate of 360-degree audio. Sound bars are the key to uptake of the format, he says, and on-air mixes have to reflect that. Furthermore, he notes, television sets are evolving away from useful built-in speake
LINK: | https://www.sportsvideo.org/2023/11/01/tech-focus-immersive-audio-part... |
See more stories from svg |
Most recent headlines
09/12/2024
Dalet Named an IDC Innovator in Media and Entertainment
Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...
23/11/2024
Heartwarming Out of My Mind Highlights the Importance of Disability Advocacy
PARK CITY, UTAH - JANUARY 19: (L-R) Judith Light, Rosemarie Dewitt, Luke Kirby, Michael Chernus, Phoebe-Rae Taylor, Sharon M. Draper, Amber Sealey, and Courtney...
23/11/2024
TCLtv+ Adds 23 CBS Fast Channels
LOS ANGELES/NEW YORK TCL's streaming service TCLtv+ has struck a content deal with Paramount Streaming that will add 23 CBS FAST channels to its lineup....
23/11/2024
Viamedia Signs Ad Rep Deals with 7 More Service Providers
LEXINGTON, Ky. The independent advertising rep firm Viamedia has further expanded its sales network with news that it has agreements to manage advertising sale...
23/11/2024
The Trade Desk Jumps Into Streaming TV With Ventura OS
VENTURA, Calif. Programmatic ad giant The Trade Desk is pushing into the streaming technology business with a new operating system called Ventura....
23/11/2024
Writers Guild, 3 PBS Stations Reach Tentative Agreement for New Contract
BOSTON, LOS ANGELES AND NEW YORK The Writers Guild of America has announced that it has reached a tentative agreement with management at PBS member stations WGB...
23/11/2024
Supreme Court to Consider Legality of FCC's Universal Service Fund
WASHINGTON, D.C. The U.S. Supreme Court has agreed to hear an appeal in a case that alleges the FCC does not have the authority to decide how funds from the Uni...
22/11/2024
Michelle Satter to Be Honored at 2025 Sundance Film Festival Gala Celebrating Sundance Institute Presented by Google TV
Sean Wang, Julian Brave NoiseCat, and Emily Kassie to Receive Annual Vanguard Aw...
22/11/2024
Spotify Inks a New Partnership With Bloomsbury To Offer A Greater Assortment of Audiobooks
Our library continues to grow. In 2022, we announced the addition of audiobooks ...
22/11/2024
SBS wins Australian Podcast Publisher of the Year for third year running
SBS wins Australian Podcast Publisher of the Year for third year running 22 November, 2024 Media releases An outstanding slate of multilingual, multicultur...
22/11/2024
Film Lighting: a Cinematic Guide w/ Free Lighting Plots
Home Applications Film Lighting: a Cinematic Guide w/ Free Lighting Plots Your Guide to Film Lighting In this guide, we'll explore the history of fil...
22/11/2024
Fox, Hulu Renew Content Deal
Fox Entertainment and Hulu have renewed a multi-year content distribution agreement that will keep in-season streaming rights for Fox's programming slate on...
22/11/2024
Academy Award-Winning Film Studio Caviar Signs Director Duo MAMA
Academy Award-Winning Film Studio Caviar Signs Director Duo MAMA Brie Clayton November 22, 2024 0 Comments Academy Award-winning independent film stud...
22/11/2024
A Creative Alliance for Black Friday: Independent Software Makers Unite for Photographers
A Creative Alliance for Black Friday: Independent Software Makers Unite for Phot...
22/11/2024
Partial Bold Text using After Effects expressions UPDATED
Partial Bold Text using After Effects expressions UPDATED Graham Quince November 22, 2024 0 Comments Now with an improved expression for Per Word Se...
22/11/2024
John Lawson Steps Down as AWARN Executive Director
WASHINGTON John Lawson, longtime broadcast alerting advocate and founder of the AWARN Alliance, said he is stepping down as its executive director to work full-...
22/11/2024
Red, white and Blue Lucy UK media tech provider reaches across the Pond
Entering the American market follows a period of significant growth for the company By Matthew Corrigan Published: November 22, 2024 Entering the American...
22/11/2024
Warner Bros. Discovery Introduces Shop With Max and Moments
NEW YORK Warner Bros. Discovery Advertising Sales has incorporated Kerv's AI-enhanced technology into its ad-tech platform and launched two new ad offerings...
22/11/2024
EDO, Vizio Ink New Multiyear Smart-TV Data Licensing Pact
NEW YORK Vizio's Inscape, a smart-TV data provider, and EDO said they have extended their longstanding data partnership....
22/11/2024
New Pixotope Reveal Enables AR, Virtual Production Without Green Screens
OSLO, Norway Live augmented reality and virtual production specialist Pixotope Technologies has launched Pixotope Reveal, an AI-powered background segmentation ...
22/11/2024
Nominations Open for 2025 NAB Technology Awards
The National Association of Broadcasters has opened nominations for the 2025 NAB Technology Awards, recognizing excellence in broadcast engineering, digital lea...
22/11/2024
Thanksgiving TV Sports Ad-Spend Binge To Hit $624 Million
In between helpings of turkey and other Thanksgiving Day fare, viewers will see companies dishing up hefty portions of ads on sports programming, with the natio...
22/11/2024
8 Channels Added to MyFree DirecTV Streaming Lineup
Following the recent launch of the MyFree DirecTV free-ad supported package of 70-plus streaming channels, DirecTV has launched eight new channels catering to s...
22/11/2024
Viant, Disney Advertising Expand CTV Ad Collaboration
IRVINE, Calif. Viant Technology said it has expanded its agreement with Disney Advertising that's focused on making premium connected TV, video and display ...
22/11/2024
Xumo To Make Ad Inventory Available Programmatically With PubMatic
PHILADELPHIA and REDWOOD CITY, Calif. Xumo, the streaming platform joint venture of Comcast and Charter Communications, has reached an agreement to make its pre...
22/11/2024
Mediaocean To Acquire Innovid, Will Merge It With Flashtalking
NEW YORK Privately-held ad tech giant Mediaocean has inked a definitive agreement to acquire Innovid, an independent software platform for advertising creation,...
22/11/2024
Viz University introduces new Viz Artist certifications aimed at upskilling designers of all levels
Viz University introduces new Viz Artist certifications aimed at upskilling desi...
22/11/2024
NBC Sports President Rick Cordella on How Comcast's NBCU Cable-Net Spinoff Will Impact Sports Ops
NBC Sports President Rick Cordella on How Comcast's NBCU Cable-Net Spinoff W...
22/11/2024
NWSL Championship 2024: CBS Sports Caps Off First Year of In-House Broadcasts With Saturday's Final in Kansas City
NWSL Championship 2024: CBS Sports Caps Off First Year of In-House Broadcasts Wi...
22/11/2024
Premier League To Establish In-House Media-Operations Business for 2026-27 Season
Premier League To Establish In-House Media-Operations Business for 2026-27 Seaso...
22/11/2024
SailGP Season 5 Set to Be Most Expansive Yet'
SailGP Season 5 set to be most expansive yet' By George Bevir Friday, November 22, 2024 - 10:34 Print This Story SailGP: The New Zealand Sail Grand P...
22/11/2024
SailGP Season 5: New Broadcasters, New Requirements
SailGP Season 5: New broadcasters, new requirements By George Bevir Friday, November 22, 2024 - 10:34 Print This Story The Germany SailGP team in action a...
22/11/2024
SailGP Season 5: AI Cameras to Get Viewers Closer to the Action
SailGP Season 5: AI cameras to get viewers closer to the action By George Bevir Friday, November 22, 2024 - 10:33 Print This Story Getting viewers closer ...
22/11/2024
SailGP Season 5: Getting Umpires Onscreen and More Studio-Based Content
SailGP Season 5: Getting umpires onscreen and more studio-based content By George Bevir Friday, November 22, 2024 - 10:33 Print This Story Australia SailG...
22/11/2024
SailGP Season 5: Enhanced LiveLine Graphics Bring Augmented Reality to Chase Boats
SailGP Season 5: Enhanced LiveLine graphics bring augmented reality to chase boa...
22/11/2024
Full House: Inside Production of the European Curling Championships
Full house: Inside production of the European Curling Championships By Kevin Hilton Thursday, November 21, 2024 - 12:40 Print This Story Curling star Anna...
22/11/2024
NBC Sports President Rick Cordella on How Comcast's NBCU Cable Net Spinoff Will Impact Sports Ops
NBC Sports President Rick Cordella on How Comcast's NBCU Cable Net Spinoff W...
22/11/2024
Sky and Peacock's Original hit drama series The Day of the Jackal scores a second season renewal
Sky and Peacock's Original hit drama series The Day of the Jackal scores a s...
22/11/2024
Rugged Rugby: Conquer or Die' Premieres December 10: A Battle for Supremacy Begins
Back to All News Rugged Rugby: Conquer or Die' Premieres December 10: A Ba...
22/11/2024
Standards Pavilion elevates the role of standards in advancing climate action at COP29
Friday 22 November, Baku, Azerbaijan: As COP29 wraps up in Azerbaijan, the Stand...
22/11/2024
Let's Make Toy Show Day Official
Let's Make Toy Show Day Official The Late Late Toy Show | Friday December 6th | 9:35PM Watch Below The Late Late Toy Show is fast approaching and kids al...
22/11/2024
COOPANS, the Alliance Managing Europe's Largest Air Traffic Volume, Upgrades its Air Traffic Control (ATC) System with Thales
Facebook Twitter LinkedIn COOPANS is a leading international cooperation b...
22/11/2024
Press release
Facebook Twitter LinkedIn Thales confirms that the Parquet National Financier (PNF) in France and the Serious Fraud Office (SFO) in the United Kingdom hav...
22/11/2024
RT General Election 2024: Critical Election Period
The broadcasting regulator, Coimisi n na Me n has removed the traditional broadcast Moratorium for television and radio. In the past, this applied from 14:00 ...
21/11/2024
Neneh Cherry Takes Us on a Musical Journey Inspired by Her Memoir, A Thousand Threads'
Neneh Cherry, a musical trailblazer for more than three decades, is full of stor...
21/11/2024
6 Spotify Audiobook Features That Level Up Your Listening Experience
Since launching our audiobooks offering, we've continuously upped our game on designing a user experience that provides seamless and engaging listening. You...
21/11/2024
SEP 2024 / PAG launches new MPL150 Battery at IBC24
1ST SEPTEMBER 2024 PAG Ltd. UK, the creator of innovative, high-end portable power systems for the film and television industry, has announced the introduction...
21/11/2024
SEP 2024 / PAG Introduces new Cinergy Battery
1ST SEPTEMBER 2024 PAG Ltd. UK, the creator of innovative, high-end, portable power systems for the film and television industry, has announced the introductio...
21/11/2024
Celebrating The Best Of The Best
The HPA Awards exist to honor and recognize the accomplishments of the talented HPA community and to support their efforts with increased awareness and celebrat...
21/11/2024
L3Harris Co-Founder, Chair and CEO Chris Kubasik: Arsenal of Democracy 2.0 Will Require New Ways of Doing Business
He writes in POLITICO: When it comes to protecting our country, innovation and s...