
Football Summit 2019: Using AI and automation to improve storytelling in production By Fergal Ringrose, Editorial Director, Europe
Monday, March 11, 2019 - 16:14
Print This Story
A session at SVG Europe's Football Summit in Paris explored different use cases for artificial intelligence (AI) in football TV storytelling, including VAR at the high-end and automated production for lower league coverage.
AI panel: (L/R) Moderator Martin Stanford with Olivier Barnich, EVS; Gal Oz, Pixellot; and Michael Bais, Mobile Viewpoint
Can AI help rights holders deliver more (and better) live content to an increasingly diverse and connected audience? How much can AI and machine learning aid high-end production? How much can it enable lower end production - and how much can it actually create a new market for tier 3, 4 and 5 football that could never afford to televise and show matches in any commercially viable way in the future?
How do we make machines really work for us? And will we always need to have a highly skilled human or two around, to supervise the machines?
Broadcaster and event host Martin Stanford chaired the session, involving Michel Bais, CEO of Mobile Viewpoint; Olivier Barnich, EVS engineering manager; and Gal Oz, CTO and co-founder of Pixellot. UEFA transmission specialist Nicolas Deal was due to join the session, but was unfortunately unable to travel to Paris due to illness.
Stanford asked Olivier Barnich how EVS is engaging AI to help professionals in football production to impvove their coverage. For a few years now we've been helping directors and operators to do their storytelling for live production. We've worked on automatic camera selection. The idea is to train artificial intelligence to choose the most relevant shot, depending on what's happening on the pitch - in real time, he said
If you have say 20 cameras, maybe you want to only show a subset for the director to choose, or to suggest camera angles. With AI we can know whether an image is interesting to show on screen, in order to make a decision, said Barnich. In order to make no compromise with image quality we use wide angle cameras and stitching to get a full view of the pitch. We analyse this view with AI to know where the action is happening.
We train the system with footage from human operators. We have multiple robotic cameras at different positions, that replicate the framing done by the human operators. That way we get an image of full quality as we don't resort to cropping, and we can also see the action from multiple points of view - which is something that viewers are accustomed to. They see the action from multiple points of view around the pitch. You can feed this stream to someone that does the automatic camera selection.
What about automated production and AI for VAR, wondered Stanford. Is there a role here for AI to help VAR officials make key decisions? Could we use technology to help aid decision-making? We've been working on the calibration of the cameras - not a manual set-up. In the context of live production, we've been working on improving slow motion using artificial intelligence by generating frames in-between two frames that are acquired by the camera. This is useful when you want to do slow motion and you don't have a super motion camera.
When you are doing augmented reality, you are basically working with a 3D model of the game in front of you. If you want precision you have to make this model very complex. The more complex the model. the more work is needed to calibrate the system when you want to do it manually. Using AI ultimately enables a better precision for the offside line.
Here's something we've been thinking about: currently we are doing VAR using cameras that are dedicated to live production. Camera operators are working to produce images that will lead to enjoyable content for the viewers.
But they may not produce the most suitable images to make refereeing decisions. In that context it could be helpful to have additional cameras that are looking at the action specifically for refereering - and it could be made cost effective using automated robotic cameras, said Barnich.
40,000 hours of automated production every month
Pixellot has made an impact in sports production in recent years by empowering leagues, rights holders and media companies to affordably capture, produce and distribute games while increasing monetisation. The Pixellot solution uses computer-vision AI algorithms to dynamically track on-field action, providing viewers a seamless, TV-like experience that includes automated highlights and graphics, remote/local commentary, scoreboard, and game clock.
The system includes a proprietary camera unit installed on the field. After a short set up process, it will automatically capture sporting events, stream them over the web, and automatically edit video highlights in real time. Its computer vision algorithms are capable of following football, soccer, basketball, hockey, volleyball, lacrosse, baseball, field hockey and futsal.
Pixellot uses the concept of taking fixed camera settings with a panoramic view which is stitched together, said Gal Oz. We've been doing it for the last 4-5 years and today we generate more than 40,000 hours of production per month. So possibly we are the biggest platform for generating [automted] sport content.
Will it replace cameramen? Out of the 40,000 hours we produce, almost none were produced before [the availability of AI]. So the most important thing is that we are democratising sport; we're generating much more content. The channels are not the issue any more, with all the new OTT platforms available. Generating high quality content is what we do.
The most important thing is that we are democratising sport; we're generating much more content - Gal Oz,
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...