![](//www.4rfv.com/images/no_image.jpg)
John Wastcoat SVP BD and marketing at Zixi, looks at how new technologies are providing a path to efficiency and adaptability in the broadcasting industry
By Contributor
Published: February 22, 2024
John Wastcoat SVP BD and marketing at Zixi, looks at how new technologies are providing a path to efficiency and adaptability in the broadcasting industry
target=_blank title=Share on LinkedIn class=share-linkedin>
In common with industries across the modern economy, the broadcast media industry is currently on its own artificial intelligence (AI) and machine learning (ML) journey, with organisations at various stages of evaluation and implementation. But in practical terms, how are AI and ML changing the way broadcasters work, and what is the likely direction of travel as the development of these technologies continues to accelerate?
Among the various key adoption drivers for AI and ML in the broadcast industry is the need to do more with less. In the face of inflation, rising cost of capital and corporate drive for profitability, broadcasters need to manage increasingly complex network workflows with fewer personnel while also reducing costs. In this context, AI and ML technologies can be applied to cross-workflow monitoring and configuration management, where patterns can be observed across multiple systems. This technology helps cut through the noise of meaningless alerts, guiding operators to focus their attention where it matters most, maximising efficiency and minimising wasted time. Instead, employees can focus on other important tasks - an approach that helps put the emphasis on improving productivity.
This also applies to the many broadcast organisations that are moving or have moved to software-defined infrastructures. These technologies allow for more agile workflows, comprising both on-premises and cloud assets, controlled by the broadcaster and their content and affiliate partners. Going forward, AI and ML will play a crucial role in maximising the impact of this approach by providing insights into the performance of these complex systems. They enable broadcasters to detect problems during live playout and identify emerging instabilities, ultimately boosting operator confidence. In addition, AI and ML can be employed to automatically adjust workflows based on network and content analysis, ensuring optimal performance.
Harnessing the power of AI and ML While various current solutions utilise AI and ML to help broadcasters reduce complexity, enhance workflows, and improve operational efficiency, it's essential to consider the broader applications of these technologies. For example, the most advanced and effective AI and ML platforms are designed to visualise irregularities and issues emerging in complex workflows over time, making it easier for operators and engineers to identify channels that require attention while also offering detailed insights into signal degradation and its potential causes, facilitating collaboration across organisational silos to address issues efficiently. At the cutting edge, real-time machine learning is also employed to proactively alert operators to problems before they occur, ensuring minimal disruptions and enhanced operational reliability.
Looking ahead, the ongoing shift towards hybrid workflows will continue to open new opportunities for broadcasters to be more dynamic, rapidly adding content and distribution partners and adapting to network challenges. However, with this increased dynamism comes greater complexity in workflow management, which will drive the demand for analytics solutions that provide early problem detection and swift response mechanisms. As broadcasters strive to maintain operational efficiency and adaptability with limited resources, AI and ML solutions will remain integral to their success. As a result, these innovations will continue to reshape the industry landscape over the long term, enabling broadcasters to thrive in the digital age.
Europe Stories
07/09/2024
The IBC Talent Programme will look at how the industry can collaborate to foster new talent, make training more accessible, and develop common standards for div...
07/09/2024
The non-profit association aims to reduce risks and support trust in media, in the face of increasing threat levels
By Matthew Corrigan
Published: September ...
06/09/2024
The highly anticipated opus from director Quentin Tarantino doesn't disappoint. It's a typically outrageous conglomeration of comedy and shock laced wit...
06/09/2024
Cinema, the most voyeuristic of mediums, is uniquely placed to convey both the act of surveillance and the psychology of the surveilled. In Seberg, director Ben...
06/09/2024
In February 2019, director J.J. Abrams called Cut! for the last time during principal photography of the ninth chapter of the long-running Star Wars saga. Sta...
06/09/2024
In a cinematic universe expanding with superheroes, the creative challenge for filmmakers is to set newcomers apart from the crowd. The task is doubly important...
06/09/2024
Having photographed episodes of the Showtime horror drama Penny Dreadful's second and third seasons, John Conroy, ISC was eager to reteam with showrunner Jo...
06/09/2024
The psychological thriller Homecoming returns for its sophomore season with fresh twists, nail-biting cliff-hangers, and more of the unnerving cinematography th...
06/09/2024
Based on the series of novels by Eoin Colfer, the feature Artemis Fowl finds its namesake a precocious, hyperintelligent 12-year-old boy (played by Ferdia Sha...
06/09/2024
Vincent lives in Los Angeles, Anthony in New York City. They met on a dating app and have been talking for months, but the physical distance between them has ke...
06/09/2024
What are we going to talk about today? cinematographer Anastas Michos, ASC, GSC asks almost immediately after answering his phone. It's late July when Pana...
06/09/2024
The recent features and bear a number of similarities. Chief among them: Both were shot by cinematographer Hillary Spera. Each story also exists in the realm of...
06/09/2024
Angeliena follows the adventures and self-discovery of its namesake heroine (played by Euodia Samson), a lovable parking attendant who harbors dreams of traveli...
06/09/2024
Pair a British-born songwriter-director who's collaborated with musicians like Jay-Z with a Romanian cinematographer known for shooting intense dramas, and ...
06/09/2024
It was June 2019 when director Baz Luhrmann first approached cinematographer Mandy Walker, ACS, ASC about collaborating on the new biopic Elvis. I was extremel...
06/09/2024
Based on the best-selling mystery novel of the same name, the feature Where the Crawdads Sing tells the story of Kya (Daisy Edgar-Jones), a young woman who grew...
06/09/2024
Ross Video details the opportunities for local TV news stations to tell stories from the US election in a truy local voice
Sponsored Content
Published: Septe...
06/09/2024
The awards are open to IBC2024 show exhibitors and offer a valuable platform for companies to raise awareness of the new products and solutions they will be lau...
06/09/2024
Steve Belford, enterprise innovation architect at Channel 4, talks to TVBEurope about the broadcasters aim to be as well known for its approach to innovation as...
06/09/2024
In a remarkable fusion of music and visuals, the melody of the Indian National Anthem has been reimagined by Grammy Award-winning artist Ricky Kej. In this stun...
06/09/2024
Anybus Defender Product Launch Webinar 06 Sep 2024 at 00:00
By Richard Grund
Product News
Anybus
In todays increasingly digital and interconnected worl...
06/09/2024
Tyrell's Cloud-Based Video Service Bundles Cinegy Capture PRO and Cinegy Multiviewer
Munich, 6th September 2024 Cinegy, the premier provider of software ...
06/09/2024
Partners with System73 for new optimisation service for broadcast-grade content delivery
Lower reliance on physical CDNs results in lower costs and total energ...
06/09/2024
The series will return to four episodes a week from Friday September 20th
Who will escape the flames? | Fair City | RT One & RT Player
This month marks a ...
06/09/2024
How will you Culture Night with RT ?
RT Radio 1: Sunday Miscellany Special f...
05/09/2024
Nina Sosanya, Samantha Womack, Hugh Quarshie, Patrick Robinson and many more joi...
05/09/2024
This year, 15 honours will be bestowed upon 35 individuals and organisations
By Jenny Priestley
Published: September 5, 2024
This year, 15 honours will be...
05/09/2024
August was red-hot! MPC broke the internet with the release of three highly anti...
05/09/2024
Mr Bigstuff scores big: Danny Dyer and Ryan Sampson return for second series of ...
05/09/2024
Joe Lycett unveiled as host of inaugural Sky Arts Awards on 17 SeptemberThursday 5 September 2024
It has today been revealed that comedian, activist, presenter...
05/09/2024
Security Essen 2024: Sichere kritische Infrastruktur und Loss Prevention mit inn...
05/09/2024
Wuppertal September 5, 2024
Tilke Engineers & Architects, Riedel Group, and Lo...
05/09/2024
The Hongcheon Culture and Arts Centre serves the South Korean city of Hongcheon-gun. Opened in 1995 the Centre comprises a theatre, small auditorium and exhibit...
05/09/2024
Arvato Systems Becomes Partner of PTC
Digital Solutions for the Manufacturing Industry
Arvato Systems will offer customers and potential customers digital so...
05/09/2024
Apple Arcade is adding eight new games to its evolving collection of more than 200 fun titles. From exhilarating deck-building games to competitive sports title...
05/09/2024
Video patch cable 4K SC-Vector PLUS 0.8/3.7 DZ: Ideal for on the go - double shi...
05/09/2024
Facebook
Twitter
LinkedIn
Working together to reduce the environmental imp...
04/09/2024
UKTV today announces the acquisition of Hotel Portofino (2 x 6x60') for U an...
04/09/2024
From sunup to sundown, Spotify's daylist serves up an ever-changing playlist...
04/09/2024
Cinematographer Anna Smoro ov , ASK's credits include the feature N m tajemstv (aka Suppressed), which played at the 2023 Camerimage International Film Fe...
04/09/2024
Slovenia's OB provider DVB Production is the first European customer to deploy Calrec's all-IP Argo S and ImPulse1...
04/09/2024
Calrec scoops third Argo win with NAB Show Product of the Year 2024 Award for tailored version of Argo S...
04/09/2024
Deploying BOWs software development kit (SDK), the project aims to bridge the gap between diverse robotic systems, enabling integration and interoperability acr...
04/09/2024
Electro/Mechanical Camera Stabilisation systems, software programmes that aid the editing and creation process, support for LED Volumes production, and the use ...
04/09/2024
Industry professionals will consider best practice in accessibility, inclusion and representation across all aspects of screen production
By Matthew Corrigan
...
04/09/2024
Photo credit: GETTY IMAGES
Press release - 4 September 2024 09:59
Eutelsat ...
04/09/2024
Arvato Systems Expands Top Partnership with Microsoft Once Again
Further milestones of the partnership achieved
Arvato Systems once again receives all six po...
03/09/2024
IP65-Rated Floor Battery Delivers More Power with Reduced Weight.
Anton/Bauer has announced the launch of the VCLX LI 1600. The latest evolution in its award-...
03/09/2024
By embracing IP-native, software-based solutions, service operators and providers can reduce their reliance on outdated hardware, streamline their operations, a...