For the past 184 years to the present day, Munich is the place to be in early October for Oktoberfest, the world's largest beer festival. It is so popular that it is replicated - on far smaller scales - around the world.
And that draws something of an analogy to Cinegy and its participation - not just in Oktoberfest (which it enjoys with gusto) - but in its dedication to participating in smaller regional shows and events in the broadcast industry.
If you think of IBC as the broadcast industry's Septemberfest at which Cinegy has maintained a large and consistent presence, there are a great many post-IBC shows and events throughout October that are equally important in their respective markets. Cinegy attends those, too, not only to support their valued partners, but to stay as close as possible to its global and regional Cinegy users.
And staying close is more important than ever as markets continue to fragment and specialise. It's a clich that it's far more difficult to steer an oil tanker away from the rocks than a speedboat. The big iron broadcast hardware of yesterday simply cannot respond to the diversity and speed required today, and that's what been borne out time and again by what Cinegy representatives are hearing from their regional partners and customers, which you can only find out by being there.
Just off the heels of IBC 2017, Cinegy participated in at least a half-dozen regional shows and events around the world, and the results were interesting - and valuable.
For example, Cinegy had great success at October's Broadcast India Show in Mumbai with its partner NCS Techno Systems. Although Cinegy Business Development Manager, Richard Collins, remarked that attendance and, therefore, leads seemed slightly less robust in terms of numbers than previous years, there was a significant increase in quite serious real interest, specifically for Cinegy News, which is a hot topic in India.
Collins said, There's no doubt that what was of real interest at Broadcast India was news - national, regional, and local, which in India covers a vast amount of territory. If you consider that within India 22 major languages and more than 700 regional dialects are spoken, catering for their diverse news interests is hugely difficult with traditional broadcast hardware and infrastructure. However, in a software-only world, Cinegy News in particular was seen as the most elegant, efficient and economical way to quickly spin up, down, or establish long-term all-around news channels for whatever a broadcaster requires.
Later in October Cinegy also attended CAPER 2017 in Buenos Aries, with its regional partner Tivit. According to Collins, there the focus was not so such on news, but very heavily on MAM or, more accurately, multicam capture and single workflow scenarios, which are perfect fits for the capabilities of Cinegy Archive and Cinegy Desktop and Cinegy Cinegy Air PRO.
Also in October, Cinegy was also present at its partner ETAS's annual post-IBC event in Vienna, primarily to discuss IP-based workflows as well as what all the other delegates at the event had seen of interest at IBC.
And speaking of IBC, Lewis Kirkaldie Cinegy's Head of Product Management, participated in a Royal Television Society roundtable review of IBC in October, where he said, in part, In my view, there were no major revelations at IBC, at least nothing that really surprised me. However, what I did come away with is very important. My sense is that people are really beginning to understand and, increasingly, accept that everything in the broadcast world is changing - rapidly. Only two or three years ago, anyone I tried to talk to about the future being in IP would respond with a fairly patronising Yes, yes dear boy (you're another wacky one, aren't you?)'. Now, the message that I and many others have been evangelising for years is being received with real understanding and acceptance, which is refreshing, and I believe almost certainly pivotal for our industry. The watershed moment is real, and rapidly approaching.
Which brings us back to speedboats.
Cinegy Sales Executive Tanya Zolotuskaya was also racing around during October, participating in Cinegy partner StudioTech's annual conference in Poland; NatExpo in Moscow, and the annual conference of DNK Corporation, Cinegy regional partner in Russia and post-Soviet countries.
Zolotuskaya said, At these shows - in addition to more specific interests - the topic of IP-based workflows, 4K, and in some cases even 8K cropped up in the interest agenda. Put very simply, people are looking to do more - much more - with less. Not necessarily less power - quite the opposite - but to be more diverse and agile in their ability to produce multiplatform deliverables that are only set to increase rapidly in the near and long term. Software-based production workflows, via IP and the cloud, are increasingly being accepted as the only viable means of keeping up with the demand. Of course, that's what we've been saying for decades, so we are well-placed to help drive the industry forward in those areas, and that's a key component of being close to our partners and customers to hear first-hand their observations, requirements, and prospective solutions.
So, after hoisting a quick Oktoberfest stein (or two) in early October, the Cinegy speedboat was right back crossing IP-based oceans, streams, and fiords to guide and assist partners and customers as they navigate together the open water future of broadcast for the balance of 2017 far beyond.
It might also include a festive flagon along the way.
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
For the past 184 years to the present day, Munich is the place to be in early October for Oktoberfest, the world's largest beer festival. It is so popular that it is replicated - on far smaller scales - around the world.
