Producer Blog

One of the more difficult things about producing programming for a sports team is being at the mercy of a constantly moving target. Every night our producers spend hours pouring over the teams next day schedule trying to match the team's logistics to our shows content needs. Come morning's 9:30 production meeting, the producers feel they have identified the key capture needs for the coming day. Interviews are scheduled, shot lists are developed and all the logistics necessary to navigate a 25 person production team safely and efficiently through the day is put into place.

For 17 years Ferro Productions has been awarded the exclusive rights to produce both broadcast and web programming for the NY Giants and their various broadcast partners. You would think after all those years the routine would be second nature and the entire company would be basically going through the motions. Well that couldn't be farther from the truth. After 17 years what is second nature is every hour of every day of every week and month for the entire season we must be prepared for the UNKNOWN.

UNKNOW: [uhn-nohn] adjective

1.not known; not within the range of one's knowledge, experience, or understanding; strange; unfamiliar.

2.not discovered, explored, identified, or ascertained: the unknown parts of Antarctica.

3.not widely known; not famous;

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obscure: an unknown writer.

Our programming runs the gamut of TV formatting, from trendy magazine shows to hard-hitting sports junkie strategy shows. From 30 minutes show run time to 2 hours. From live to historical retro. All these variations present their own unique technical and production challenges and techniques. But the one constant is the subjects of our stories change and morph almost hourly. Players win positions. Players lose positions. Players get hurt. Critical on air interviews get pushed for a more pressing football issue. A segment topic that has been in edit for a week gets changed minutes before going to air because the story is no longer valid. The bottom line is producing for a pro sports team means producing the UNKNOWN.

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