
Telemadrid new corporate image and new news Los informativos de la auton mica madrile a estrenar cabeceras y un estudio con un videowall de 21 metros de largo. La nueva imagen corporativa de Telemadrid ha sido concebida por las agencias catalanas Mucho Dise o y C mo Screen.
El pr ximo lunes 18 de septiembre Telemadrid saldr al aire con una renovada imagen corporativa que permanece fiel a su esencia, la estrella; con un nuevo equipo de presentadores al frente de las principales ediciones de los Telenoticias; y con una programaci n completamente renovada y con m s horas en directo desde los estudios de la Ciudad de la Imagen.
Santi Acosta, Cristina Ortega y Marta Land n ser n los primeros en estrenar la nueva programaci n a partir de las 7:30h del d a 18 con el regreso del informativo matinal Buenos d as, Madrid. Un programa de actualidad de cuatro horas en directo en el que convivir n la informaci n de servicio p blico con el an lisis y el debate de las claves de la jornada, la entrevista a los protagonistas de la informaci n y los temas de inter s social.
La nueva programaci n informativa de Telemadrid y LaOtra sumar m s de ocho horas de informaci n en directo a lo largo de toda la jornada.
A las 14.30, Lourdes Maldonado y Diego Losada se estrenan en la televisi n p blica madrile a al frente de Telenoticias 1, el informativo de sobremesa con el desarrollo de la jornada y con conexiones en directo con todos los puntos de la actualidad regional.
A las 20.30, el relevo de la cita con la informaci n lo asumen Javier G mez y Roc o Delgado, en un informativo resumen m s pausado y con m s tiempo para el an lisis y la reflexi n de la actualidad madrile a y nacional.
Y a partir de las 22 horas, El C rculo, en LaOtra, con Ely del Valle y Valent n Ortega. Un informativo con una revista de actualidad y entrevistas y con una segunda parte dedicada al an lisis y el debateen torno a los temas de la jornada. Al frente de los Telenoticias Fin de Semana estar Silvia Intxaurrondo.
Los Telenoticias de Telemadrid estrenan tambi n imagen corporativa propia, cabeceras y nuevas sinton as, y un plat con un videowall de 21 metros de largo.
New corporate image
La nueva imagen corporativa de Telemadrid, LaOtra y Onda Madrid ha sido desarrollada por las agencias creativas catalanas Mucho Dise o y C mo Screen. La propuesta presentada por estas dos firmas que formaron Uni n Temporal de Empresas (UTE) se ha impuesto en una convocatoria a la que han concurrieron diez licitantes.
El nuevo s mbolo es una evoluci n del anterior y sus colores base son el rojo y el blanco. Sin embargo, la marca de Telemadrid tiene lenguajes visuales diferentes de modo que, sin perder consistencia, se puede adaptar a diferentes posicionamientos y contenidos crom ticos.
Es un dise o innovador, din mico, actual, interactivo y digital. Un dise o gr fico puro que fortalece la imagen de marca de Telemadrid en un posicionamiento 360 .
Es un cambio de estrategia comunicacional en el que los madrile os son los protagonistas del feedback comunicativo de la televisi n p blica madrile a. Por eso, el nuevo claim de cadena de la nueva Telemadrid es Estamos para ti.
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