Press Release April 2015: CatDV Debuts Enhanced MAM Support For Adobe Users At NAB 2015 (SL5025)

CatDV Debuts Enhanced MAM Support For Adobe Users At NAB 2015 (SL5025) April 14, 2016

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Ron Prince, Prince PR

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CatDV Debuts Enhanced MAM Support For Adobe Users At NAB 2015 (SL5025)

Simple new integrations enable more powerful and efficient content sharing

Stratford-upon-Avon, UK, April 14, 2015 - Square Box Systems (www.squarebox.com), leading developer of digital media asset management (DAM/MAM) systems, will debut two simple-but-powerful integrations that enable faster and even more efficient content sharing between CatDV and Adobe Premiere Pro CC editorial software and Adobe Anywhere For Video real-time collaborative platform, during NAB 2015, 13-16 April, Las Vegas (#SL5025).

CatDV is renowned for its of ease of integration with third-party systems, and Square Box has previously worked closely with Adobe to integrate the workflow capabilities between the companies' respective systems, enabling Adobe Premiere Pro CC editors to maximise creative productivity for several years.

Building on this long-term, robust technology integration, the addition of new Advanced CatDV Premiere Panels, plus in-built extensions to CatDV, enable content to be shared even more easily by Adobe users. These advances support a huge range of efficient production and post-production workflows for Adobe Premiere Pro CC and Adobe Anywhere For Video. CatDV is integrated with the current version of Adobe Anywhere with Mercury Streaming Engine, with plans to add support for the new version once it becomes available.

Harnessing the powerful search, preview, tracking and media management features of CatDV, content can now be seamlessly shared and managed between Adobe Premiere Pro CC and Adobe Anywhere productions directly from CatDV 11. CatDV can track when content is sent to Adobe Anywhere, making it easy to see how content is used across productions.

Alternatively, local and Anywhere media can be shared and managed via an Advanced CatDV Premiere panel that is elegantly integrated within Adobe Premiere Pro CC. Adobe Premiere Pro CC is included in Adobe Creative Cloud along with the most up-to-date versions of other favourite Adobe desktop apps, such as Adobe Photoshop CC, Adobe After Effects CC, Adobe Illustrator CC, and more.

Advanced CatDV Premiere Pro panel licences are provided free-of-charge with each CatDV desktop licence, and additional licences can be purchased. CatDV for Adobe Anywhere pricing is available on request.

In practice, CatDV assets can now be added to Adobe projects and productions at the press of a button, said Dave Clack, CEO at Square Box Systems. CatDV tracks when media has been sent, making it easy for users to see which assets are being used and where. This further tightening of the integration between CatDV and Adobe platforms delivers a seamless media sharing experience and enables new levels of efficient and collaborative creativity that Adobe customers will really appreciate.

Content creators are always on the look-out for time, labour and cost-saving features to assist productive production and post, while maintaining creativity, said Simon Williams, senior director of business development at Adobe. Adobe Premiere Pro CC, which is part of Adobe Creative Cloud, and Adobe Anywhere give creative artists rich, collaborative toolsets. With CatDV Adobe Panels they now have even greater power to access and manage media with unprecedented speed and precision.

About Adobe at NAB:

At NAB 2015, Adobe is showcasing advances that radically improve how broadcasters, filmmakers and video professionals create, collaborate, deliver and monetize content across multiple screens. Adobe will preview major updates to the video applications in Adobe Creative Cloud, including Adobe Premiere Pro CC, Adobe After Effects CC, and unveil major enhancements to Adobe Primetime, the industry's most advanced TV delivery and monetization platform, which will help broadcasters and pay TV providers scale video delivery across OTT and other devices. Adobe also announced important updates to Adobe Anywhere, the collaborative workflow platform that empowers users of Adobe Premiere Pro CC and Adobe Prelude CC to work together using centralized media and shared projects. In addition, Adobe is unveiling mobile technology in development called Project Candy, a new that will reinvent the color workflow for editors, and Adobe Character Animator, a new professional-quality animation tool that brings characters to life using a webcam, microphone and facial gestures. To learn more about Adobe Creative Cloud and Adobe video tools, go to www.adobe.com/go/video. More information about Adobe at NAB can be found here: http://adobe.ly/1GPXwdB, or see Adobe at NAB in Booth SL5110.

About Square Box Systems: Square Box Systems is a privately-owned UK software company, specialising in media asset management and production workflow. Its popular CatDV application, launched in 2001, brings order to the chaos of media file management and enables content owners to more easily re-purpose and monetize their assets, via a powerful, user-friendly toolset and streamlined integration with a multitude of media workflow vendors. CatDV systems run on Mac and Windows platforms and are scalable from a single-user application to multi-user enterprise solutions, with convenient web and cloud-based capabilities. In 2012, Square Box Systems was awarded the prestigious Queen's Award for Innovation, conferred by HM Queen Elizabeth II. CatDV has also won Creative Cow's Blue Ribbon in 2010 for Best Asset Management Tool, and Videography Magazine's Best Of NAB 2010 Vidy Award. CatDV is sold globally through a network of distributors and resellers providing local installation, consultancy and support. www.squarebox.com.

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LINK:	http://www.squarebox.com/news/press-releases/press-release-april-2015-...
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