TAG, a leading global initiative, works to combat criminal activity and foster trust within the digital advertising landscape. Its certification programs - which include Brand Safety Certified (BSC), Certified Against Fraud (CAF) and Certified Against Malware (CAM) - have been developed to address cross-industry supply chain challenges around these complicated issues.
According to TAG, a record 32 companies achieved TAG Platinum' status with three or more seals, and 218 companies achieved at least one TAG certification.
For ABC, we're proud to see a 15% increase YoY on seals being issued to our clients. For brand safety, we now audit 74% of independently certified companies, and across all seals that are audited we have a leading share of 57%.
As an approved TAG auditor, we deliver an independent and reliable assessment that ensures participating companies adhere to TAGs industry best practices. By undergoing our audits, companies show they can:
Demonstrate good practices
Identify operational efficiencies
Enhance trust and transparency
Congratulations to all our clients for successfully completing our audits and achieving TAG certification:
Activision Blizzard Media INCA Omnicom Media Group Ireland
Adloox Initiative Opera Ads DSP
Amnet Integral Ad Science Orangeclickmedia
Audience Store IPG Mediabrands Outbrain Inc.
Auto Trader Limited John Ayling & Associates Precise TV
Bauer Media Kinesso Quantcast
Bidstack King.com Ltd. Reach
Blis KNOREX Reprise Digital
Carat LiveScore Rezonence
Conde Nast LoopMe Samsung Ads
Core m/SIX Scoota
Crimtan MAGNA GLOBAL Sharethrough Inc.
Dailymotion Advertising Inc. Mail Metro Media Sky
Dentsu Aegis Network Mantis Spotify
Epsilon/Conversant Matterkind Stagwell Global MDC -Assembly
Essence Global Limited MediaCom Teads
Evening Standard MediaCom North Telegraph Media Group Limited
Exponential Interactive d/b/a VDX.tv Merkle The 7Stars
Fifty Technology Meta The Irish Times
Financial Times Mindshare The Trade Desk
Finecast MiQ TikTok
Global Mobsta Inc TripleLift
GroupM Moloco Universal McCann Worldwide
Guardian Nano Interactive GmbH Unruly
GumGum Nasmedia Venatus
Havas Media Nativo Vevo
Haymarket Neo Media World Walk in Media
hellomagazine News Corp UK & Ireland Limited Wavemaker Global
Illuma OctaveAudio Xaxis
Immediate Media Omnicom Media Group Yahoo
Mike Zaneis, President & CEO of TAG, said,
ABC's independent audit supports TAGs mission to strengthen safety and transparency in digital advertising. Cross-industry collaboration with experts like ABC is essential as we work together to build greater trust in the digital advertising supply chain.
Simon Redlich, Chief Executive at ABC, said,
We applaud our clients for completing our independent audit and achieving their TAG Seals. Their commitment to transparency and accountability raises standards across the digital ecosystem, helping to make it a safer place for everyone to trade advertising online.
For further information about our TAG services please visit our main TAG webpage
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TAG, a leading global initiative, works to combat criminal activity and foster trust within the digital advertising landscape. Its certification programs - which include Brand Safety Certified (BSC), Certified Against Fraud (CAF) and Certified Against Malware (CAM) - have been developed to address cross-industry supply chain challenges around these complicated issues.
