Sony Pixel Power calrec Sony

A race against time: keeping pace with Usain Bolt

10/05/2019

With a client like world record holder and eight-time Olympic gold-medallist, Usain Bolt, you have to work fast.

Hired by branding and marketing agency, WE ARE Spectacular to film marketing material to for the opening of the retired athlete's London restaurant, Master of Light Adrian Weinbrecht and his team at My Perfect Cousin had their work cut out for them.

Our brief was fairly simple actually, says Adrian. Get as much content as possible in the time we had. And they didn't have long; just two hours with Bolt to shoot everything they needed for the campaign.

We've worked with many high-profile people over the years and our approach is to keep it simple and highly organised, Adrian continues. Set up early, test everything, and then we can focus on getting the best from our subject by putting them at ease.

Lit using a number of 110-degree Rotolight Anova PRO 2s, Adrian and his team opted to produce their content against the backdrop of a green screen. The last thing you want to be worrying about when working with famous faces is whether or not your kit's going to work, Adrian says. With the Anova PRO 2, I don't have to think twice about whether it's going to work or not. It's extremely reliable and quick to set up and that's exactly what you need when you have such a short time frame. Using green screen content, WE ARE Spectacular were able to create versatile content that can be used anytime without need to worry about seasonality.

The ultrawide Anova PRO 2s have a 110-degree beam angle, perfect for evenly lighting green screens to make it as easy as possible for the post-production team to implement a change of background. If done correctly at the time of filming it's straightforward in post, but it needs to be lit correctly, says Adrian. You measure twice and cut once: if you get it right in camera, it makes things much easier in post. Flicker-free at any framerate, the Rotolight Anova PRO 2's continuous output is ideal for recording video of any kind; from slow-motion to fast-paced action. Also offering fully adjustable brightness and temperature from 3150-6300K as well as excellent colour accuracy (CRI 96, TLCI 96), correction in post-production is minimised.

View this post on Instagram

Get ready to party. For your chance to win two tickets to our official launch party with @usainbolt on November 14th 2018, simply leave a comment below. Over 18s only full terms & conditions here > https://bit.ly/2EqkvDo #Jamaicanvibes #UsainBolt #TracksandRecords #UBTandR #UBTandRUK #TracksRecordsUK #TasteReal #London #bar #restaurant #Jamaica #IloveJamaica #MadeinJamaica #BoltForever #feelthelove #winning #goforgold #launchparty #party #win #competition

A post shared by Tracks & Records London (@tracksrecordsuk) on Oct 16, 2018 at 11:26am PDT

--

Capturing what WE ARE Spectacular calls a year's worth of content during a two-hour window , the footage gave the creative team the flexibility to extract stills and also create a series of short videos for use on Facebook, Instagram and Twitter to promote the restaurant's opening. The team also produced a bloopers reel; wanting to waste none of the footage that Adrian and the team had recorded.

View this post on Instagram

This is definitely my favorite cut from our Usain Bolt filming. you get a real sense of Usains personality in this. Thanks again to the team at @spectacularchat shot on @zeisscinematography 28-80 in 6k with @miller_tripods and lighting by @rotolight @benqunitedkingdom @xritevideo @famousbtsmagazine

A post shared by Adrian Weinbrecht (@adrianweinbrecht) on Mar 26, 2019 at 3:02pm PDT

--

Available with either an ultrawide 110-degree or standard 50-degree beam angle, the Anova PRO 2 is Rotolight's pioneering studio/ location LED. Like Rotolight's other award-winning products, the Anova PRO 2 provides the benefits of a powerful, flicker-free continuous output as well as High Speed Sync flash capabilities; making it the perfect creative tool for hybrid shooters.
LINK: https://www.rotolight.com/race-time-keeping-pace-usain-bolt/...
See more stories from rotolight

Most recent headlines

01/04/2025

Inside USHER's Star-Studded Black Box' Event in London

USHER's London takeover is in full swing. After kicking off his sold-out run of shows at the O2 Arena to rave reviews, the R&B icon joined forces with Spoti...

01/04/2025

ST Engineering iDirect Launches New Excelerator Partner Program

Innovative program empowers partners with growth, efficiency and collaboration Herndon, Va., April 1, 2025 ST Engineering iDirect, a global leader in satelli...

01/04/2025

L3Harris Sets Date for First Quarter 2025 Earnings Release

MELBOURNE, Fla., April 1, 2025 - L3Harris Technologies (NYSE: LHX) will release its first quarter 2025 financial results before the market opens on Thursday, Ap...

01/04/2025

Calrec Craft Interview: Aston Fearon, Sound Supervisor

Calrec Craft Interview: Aston Fearon, Sound Supervisor In this craft interview, Aston Fearon speaks to us about how his career in sound started, projects he'...

01/04/2025

Telestream Adds Support for intoPIX's JPEG XS Technology in PRISM

MONT-SAINT-GUIBERT, Belgium Telestream has integrated intoPIX's JPEG XS technology into Telestream's PRISM waveform monitors, which Telestream says will...

01/04/2025

Avid Accelerates Move to Cloud Production With AWS Agreement

BURLINGTON, Mass. Avid has signed a strategic collaboration agreement with Amazon Web Services (AWS), to deliver a cloud-based production framework that helps f...

01/04/2025

UFL Goes Global with DAZN Deal

LONDON and NEW YORK The United Football League (UFL) has signed a new global partnership with sports broadcaster DAZN to broadcast every game of the UFL's 2...

01/04/2025

Netflix Outlines Groundbreaking Effort to Streamline Global Production

In a groundbreaking bid to streamline and democratize the production process, Netflix has laid out how it is developing a new Media Production Suite, that t...

01/04/2025

Comcast Business Closes Nitel Acquisition

PHILADELPHIA Comcast Business has announced that it has completed its acquisition of Nitel, a U.S. managed services provider headquartered in Chicago, from inte...

01/04/2025

Research Veterans Launch New Analytics and Insights Platform Tenetic

NEW YORK A team of research industry veterans, led by Tod Johnson have launched a new consumer insights and analytics platform, Tenetic, that offers both local ...

01/04/2025

V-Nova Joins Access Advance HEVC Patent Pool - Reinforcin...

V-Nova, a leading provider of compression solutions, today announced its inaugural participation in a patent pool, joining the Access Advance HEVC Patent Pool. ...

01/04/2025

Cinnafilm To Unveil Tachyon LIVE at the 2025 NAB Show - R...

Cinnafilm, a global leader in video optimization solutions, today announced that it will launch Tachyon LIVE, its groundbreaking live IP standards and format co...

01/04/2025

HighField AI Partners with Vizrt to Augment Vizrt-based B...

HighField AI, an advanced AI-powered solution designed to automate repetitive tasks within the media production workflow, today announced that it will demonstra...

01/04/2025

Nimbra Edge enables simplified and smarter cloud media tr...

Globecast has expanded its use of Net Insight's Nimbra technology by deploying Nimbra Edge, significantly streamlining its media transport operations. This ...

01/04/2025

Broadpeak Launches Edgepeak

EdgePeak enables software architects and developers to design and build their own content delivery network (CDN) while reducing streaming costs, fighting video...

01/04/2025

Cinnafilm and NVIDIA Revolutionize AI-Powered Video Upcon...

Cinnafilm to preview the innovation at the 2025 NAB Show Cinnafilm, a global leader in video optimization, has collaborated with NVIDIA to unveil a groundbreak...

01/04/2025

Synamedia to showcase innovations that transform video se...

Leading video software provider Synamedia, will showcase its innovation-driven approach to solving the biggest challenges facing customers today and in the futu...

01/04/2025

AJA Debuts IP and 12G-SDI Innovations Ahead of NAB 2025

AJA Debuts IP and 12G-SDI Innovations Ahead of NAB 2025 Brie Clayton April 1, 2025 0 Comments New tools optimize media and entertainment and proAV wo...

01/04/2025

Bit Part Introduces bitbox mini, the Smallest and Lightest Solution for Ultra-Long Distance, Remote Camera Control

Bit Part Introduces bitbox mini, the Smallest and Lightest Solution for Ultra-Lo...

01/04/2025

IABM Unveils Bold Transformation at NAB Show, Prioritizing Member Value

IABM Unveils Bold Transformation at NAB Show, Prioritizing Member Value Brie Clayton April 1, 2025 0 Comments IABM is delivering a strategic transform...

01/04/2025

OOONA Introduces Multilingual QC Tool for Subtitling Workflows

OOONA Introduces Multilingual QC Tool for Subtitling Workflows Brie Clayton April 1, 2025 0 Comments See OOONA on booth W4209 at the NAB Show, Las Veg...

01/04/2025

Netflix Media Production Suite democratises access' to innovation

Adopting open standards, the solution aims to provide workflow standardisation, allowing for automation and other innovations across a diverse range of markets ...

01/04/2025

Best of Show Awards at 2025 NAB Show submissions close tomorrow

Submissions will be accepted up until 23:59 PST on 2nd April By Jenny Priestley Published: March 24, 2025 Updated: April 1, 2025 Submissions will be acc...

01/04/2025

TVBEurope April 2025 issue now available

The AI issue takes a look at how AI is reshaping broadcasting, including areas such as sports commentary and archiving and storage, plus we discover how Norways...

01/04/2025

John Wastcoat new senior director of partner development at TVU Networks

Joining the company with more than two decades of experience forging and scaling alliances in the industry, Wastcoats role will support TVUs strategic developme...

01/04/2025

Meet Rich Welsh, SMPTE's New President

At the beginning of the year, Rich Welsh, senior vice president with Deluxe, was appointed the new president of Society of Motion Picture and Television Enginee...

01/04/2025

Charter's Spectrum Adds AMC+ to Spectrum TV Select

STAMFORD, Conn. and NEW YORK Charter's Spectrum pay TV operations are continuing its previously announced strategy of adding more streaming services to its ...

01/04/2025

Sinclair and ONE Media Technologies Announce NAB Show Plans

HUNT VALLEY, Md. Sinclair, Inc. and its subsidiary, ONE Media Technologies, have announced that members of their leadership team will be participating in multip...

01/04/2025

Bus Stop Films' first feature Boss Cat to begin production in June

01 04 2025 - Media release Bus Stop Films' first feature Boss Cat to begin production in June Boss Cat cast (L-R): Olivia Hargroder, Penny Downie and Juli...

01/04/2025

PremiumBeat - Flexible, Unlimited Music For Creators

PremiumBeat - Flexible, Unlimited Music For Creators Brie Clayton March 31, 2025 0 Comments Back in November of 2024, PremiumBeat made a bold move tha...

01/04/2025

MLB 2025: TNT Sports Chooses Remote Production for MLB Tuesday,' Upgrades Control Rooms at Techwood

MLB 2025: TNT Sports Chooses Remote Production for MLB Tuesday,' Upgrades C...

01/04/2025

SVG All-Stars: Francisco Contreras, Executive Director, Field Operations, FOX Sports

SVG All-Stars: Francisco Contreras, Executive Director, Field Operations, FOX Sp...

01/04/2025

MILTON drones get a boost with Rohde & Schwarz SIGINT integration

MILTON drones get a boost with Rohde & Schwarz SIGINT integration Rohde & Schwarz and MILTON have partnered to integrate advanced signals intelligence technol...

01/04/2025

Rohde & Schwarz presents comprehensive R&S ELEKTRA portfolio for reproducible, standard-compliant EMC measurements

Rohde & Schwarz presents comprehensive R&S ELEKTRA portfolio for reproducible, s...

01/04/2025

NAB 2025: FOR-A America Introduces Fully Software-Based Switcher

Create Complex Compositions with Unlimited Layers with FOR-A MixBoard Powered by ClassX...

01/04/2025

Nara Deep Dive

Article courtesy of Digital Production Germany Read the article Digital Production Germany magazine editor, Bela Beier, recently talked to Nara's Steve Br...

01/04/2025

Light Iron integrates Nara

Article courtesy of Digital Media World Read the article Light Iron uses Nara to handle file navigation, content streaming and information sharing workflow ef...

01/04/2025

The making of Here AI, VFX and colour

Article courtesy of British Cinematographer Read the article DoP Don Burgess, VFX supervisor Kevin Baillie and colourist Maxine Gervais pulled their talents t...

01/04/2025

Krzysztof Polesiski chooses DiGiCo to power his immersive mixes

Polesi ski made a name for himself early in his career. Renowned for his attention to detail and ability to mix his creative and technical skills, Polesi ski st...

01/04/2025

2025-04-01

visionOS 2.4 is available today, bringing the first set of powerful Apple Intelligence features that help users communicate, write, and express themselves on Ap...

01/04/2025

DSTA and Thales Announce AI-Driven Co-Lab to Strengthen Singapore's Defence Systems

Facebook Twitter LinkedIn Defence Science and Technology Agency (DSTA) and...

31/03/2025

Ready, set, Party Time!' SBS News empowers young voters with a new political podcast

Ready, set, Party Time!' SBS News empowers young voters with a new politica...

31/03/2025

Hitachi Announces Executive Changes (31.1.2024)

31 January, 2024 Company News Tokyo, January 31, 2024 - Hitachi, Ltd. (TSE:6501) today announced the following executive changes to improve corporate value....

31/03/2025

L3Harris Completes Sale of Commercial Aviation Solutions Business to TJC for $800 Million

MELBOURNE, Fla., March 31, 2025 - L3Harris Technologies (NYSE: LHX) has complete...

31/03/2025

L3Harris, Dutch Ministry of Defence Sign FOXTROT Long-Term Agreement

Vice Admiral Jan Willem Hartman, commander of the Dutch Materiel and IT Command, and Chris Aebli, President, Tactical Communications, L3Harris Technologies, sig...

31/03/2025

L3Harris UK to Optimize New Australian Hunter-class Frigates for Anti-Submarine Warfare

The L3Harris team visited HMS GLASGOW, the first T26 Global Combat Ship, current...

31/03/2025

Sinclair's KOMO, KUNS to Broadcast 33 Seattle Storm Games

SEATTLE As the WNBA prepares to kick off the 2025 season, the Seattle Storm WNBA team has announced a multi-year deal with Sinclair's KOMO and KUNS station...

31/03/2025

Digital Nirvana and Avid Partner to Enhance Media Product...

Digital Nirvana, a provider of leading-edge AI-powered media solutions, today announced a global Alliance Partnership with Avid to bring advanced AI metadata c...

31/03/2025

BeckTV Welcomes Kate Gazdic as Senior Procurement Special...

BeckTV, a premier systems integrator for the broadcast media industry, today announced that Kate Gazdic has joined the company as a senior procurement specialis...

31/03/2025

MainConcept Unveils Efficiency Gains for its HEVC Encoder...

MainConcept, a leading provider of video and audio codecs, has announced a series of key codec advancements that enable customers to realize significant time an...