
Spanish Radio Television and Carlos III University Chair renew the RTVE El director general corporativo de RTVE, Federico Montero, y el rector de la UC3M, Juan Romo, firman el acuerdo de renovaci n.
The C tedra de investigaci n entre Radio Televisi n Espa ola (RTVE) y la Universidad Carlos III de Madrid (UC3M) se constituy en octubre de 2015 como una iniciativa de colaboraci n entre un grupo interdisciplinar de profesionales de RTVE y el grupo de investigaci n Knowledge Reusing de la UC3M para el fomento de actividades de formaci n, investigaci n, estudio y divulgaci n en el rea de las Tecnolog as de la Informaci n y de las Comunicaciones relacionadas con la gesti n de la informaci n, big data, linked data, y su aplicaci n al mbito audiovisual.
Tres a os m s tarde, Federico Montero, director general corporativo de RTVE, y Juan Romo, rector de la UC3M, han firmado la renovaci n de esta C tedra.
Esta colaboraci n se ha plasmado en el desarrollo de actividades de I D i y, en concreto, en el dise o e implementaci n la plataforma SMART (Sistema de Monitorizaci n y Alertas en la Red para la Radio Televisi n Espa ola). Esta plataforma permite la captura continua de datos de las principales redes sociales y medios digitales, integrando tambi n la informaci n proveniente de las fuentes propias de RTVE.
Plataforma SMART The plataforma SMART gives support multidimensional analysis a set of more than 90 indicadores de inter s, agrupados en Notoriedad , Credibilidad , Controversia , Atractivo , Imagen y Tem ticas . Esto sirve para comprender mejor el comportamiento de una entidad de inter s, como un medio de comunicaci n, as como para describir las comunidades en l nea creadas alrededor de la misma.
De esta forma, ha sido posible implementar una estrategia de gesti n de grandes datos como mecanismo de soporte a la toma de decisiones del equipo de an lisis de audiencia de RTVE. Si bien este tipo de enfoque se ha realizado en otros contextos, esta es la primera soluci n para el sector de los medios de comunicaci n que aglutina en una sola plataforma el procesamiento de grandes datos y su an lisis con diversas t cnicas.
La colaboraci n establecida entre RTVE y la UC3M a trav s de la C tedra ha servido, as mismo, para la creaci n de un entorno de cooperaci n gil y multidisciplinar, fomentando la consecuci n de los objetivos de negocio mediante la transferencia de tecnolog a y conocimiento. Adem s, ha servido como un entorno de formaci n para la realizaci n de trabajos acad micos y de actividades de difusi n cient fica.
Esta colaboraci n se consolida mediante la renovaci n de la C tedra como una acci n estrat gica tanto para RTVE como para la UC3M. Los nuevos objetivos se enmarcan en la profundizaci n del an lisis inteligente de grandes datos para la predicci n de audiencia e impacto de contenidos. Los resultados de este desaf o se concretan en un mejor conocimiento del negocio audiovisual, sirviendo como elemento clave para mejorar el servicio p blico de contenidos de RTVE y fomentando la investigaci n e innovaci n en reas de conocimiento claves, como aprendizaje autom tico, big data, cloud computing e inteligencia artificial.
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