FXX tapped mixed-media production studio Roger to contribute to the promo package for the launch of The Simpsons in cable syndication, which kicked off on August 21st with the 12-day Every.Simpsons.Ever marathon - the longest in television history.
Featuring a variety of animated network IDs and teasers, Rogers contribution to the FXX package whimsically transforms the FXX logo into iconic Simpsons characters. In addition to airing all 552 episodes in chronological order (24 hours a day), FXX is also broadcasting The Simpsons Movie and launching the Simpsons World digital hub, where fans can access and curate personalized episode playlists.
Roger worked on a large number of character-driven IDs, which used sound bytes, such as Marge's blue hair and frustrated groan, Lisa's saxophone stylings, and Flander's mustache and neighborly greetings, as well as IDs and promo package elements all incorporating Simpsons iconography.
The process with the creative team at FXX was very collaborative, says Drew Neujahr, Director of Business Development for Roger. Together, we realized that the original creative was the tip of the iceberg. The world of The Simpsons is so dense and storied, it provided us with a lot of iconic character traits to explore.
While choosing which iconic characters to focus on was straightforward, finessing them into the FXX logo proved much more challenging.
Since a lot of our animations revolved around dissecting myriad elements of The Simpsons, we needed to solve how they fit back together the right way, says Josh Libitsky, Roger Executive Producer. Needless to say, there was a lot of design involved.
What's great is that you don't have to explain who the Simpsons are, adds Terence Lee, Roger Executive Creative Director. Everyone knows the characters with great familiarity. That gave us the pleasure of being able to abstract them to extreme lengths and still convey their essence.
Using a combination of 2D After Effects and cel animations, Roger was able to bring an FXX version of each character to life over and over again. The results are a multitude of unique, humorous character IDs that instantly grab the viewers' attention, reminding them in five seconds or less why The Simpsons universe is so beloved.
Roger // FXX Simpson Montage from Roger LoudAndClear on Vimeo.
As the tagline says: Let the binge begin. http://vimeo.com/104464227
Network: FXX
President Marketing & On-Air Promotions, FX Networks: Stephanie Gibbons
SVP On-Air Promotions, FX Networks: John Varvi
SVP Broadcast Design, FX Networks: Steve Viola
VP On-Air Promotions, FXX: Ethan Adelman
Creative Director, Broadcast Design, FX Networks: Amie Nyugen
Director Production, Broadcast Design, FX Networks: Dara Barton
Director On-Air Promotions, FXX: Tom Cropper
Production Company: Roger
Creative Director: Terry Lee
Associate Creative Director: Ariel Costa
Executive Producer: Josh Libitsky
Producer: Brandon Stevenson
Designer/Animator: Vini Naldi
Animators: Brock Boyts, Greg Mitchell & Adam Lawrence, Yukito Lee
About Roger:
Roger is a mixed-media production studio specializing in motion design & animation. Our visual storytelling is sincere, and our concepts are informed by the fundamental goal of creating clear communication that propels our clients' brand-messaging in memorable ways. Our sensibilities are fun & quirky at heart, but our solutions are bold & intelligent. Collectively, our capabilities and experience run deep on the creative, production and technical sides of the business. Every last detail of our work reflects our passion and enthusiasm for what we do.
We're Roger. Loud and clear (from Los Angeles).
http://www.roger.tv
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FXX tapped mixed-media production studio Roger to contribute to the promo package for the launch of The Simpsons in cable syndication, which kicked off on August 21st with the 12-day Every.Simpsons.Ever marathon - the longest in television history. 
