It may not be surprising to learn that, among online video viewers, Millennials are different from other demographics. But how? What does this really mean to your business? They consume far more online video and findings from Limelight Networks' latest State of Online Video research report reveal clear differences in what Millennials expect from their online video experiences. For sports organizations looking to engage Millennials with sports video, understanding these behaviors and perceptions are critical to a successful business strategy.
What are the three pivotal things your business needs to know to successfully engage Millennials with online videos? On Thursday, January 28, join Limelight Networks' free online event and learn important insights from its detailed survey of more than 1,200 consumers.
Date: Thursday, January 28
Time: 2:00 PM (EST) / 11:00 AM (PST)
To register, CLICK HERE
Speaker: Jason Thibeault, Senior Director of Content Marketing at Limelight Networks
Jason frequently authors articles for publications such as Streaming Media Magazine, MediaPost, and Business 2 Community, as well as speaks at conferences around the world on topics ranging from OTT and streaming video to content delivery strategies.
During this free webinar, you will also learn:
How much buffering are Millennials willing to tolerate?
What will make advertising in online video Millennial-friendly?
What devices are Millennials using to consume online video?
As a bonus, all attendees will receive a copy of the December 2015 market research report, The State of Online Video.
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It may not be surprising to learn that, among online video viewers, Millennials are different from other demographics. But how? What does this really mean to your business? They consume far more online video and findings from Limelight Networks' latest State of Online Video research report reveal clear differences in what Millennials expect from their online video experiences. For sports organizations looking to engage Millennials with sports video, understanding these behaviors and perceptions are critical to a successful business strategy.
