Sony Pixel Power calrec Sony

Sound Stylists Invests In South Africa's First DiGiCo SD7

24/04/2018

South Africa is now able to give international audio engineers what they need and what they ask for with the very first DiGiCo SD7 in the country. The exciting investment was made by Kevin Glover, owner of Sound Stylists, and the SD7 will compliment his existing DiGiCo inventory, which is the largest in Africa. Training on this console will also be offered to all interested parties in the near future.

Sound Stylists brought the first DiGiCo to South Africa in 2006, with the purchase of a DiGiCo D5 Live. The company has added to its stock over the intervening years, which now comprises two D5s, two SD8s, an SD10, and two S21s, as well as associated racks and accessories.

Was the SD7 needed? Absolutely! says Kevin. The South African market is maturing and getting bigger. There were several international artists that we serviced with our SD10 last year, however, a number of them were looking for SD7s so essentially, we are answering that call. In addition, we also needed extra SD Racks and having the 32 Bit Mic Preamp cards also increases their desirability.

Kyle Robson of DWR Distribution, the DiGiCo distributor in Africa, elaborates: To meet the requirements of international acts, we were hiring in an SD7, often from Dubai. The SD7 is still one of the most popular consoles on the market, mainly because of its dual engines. It's like having two consoles in one, which offers the redundancy that engineers like; they have the assurance that should one, for some reason, fail, the other will kick in, which gives real peace of mind. Other benefits include having high channel counts, more faders, more screens and a bucket load of outputs.

The sale was an emotional one for Kyle. His introduction to DiGiCo was during his time working for Sound Stylists and he was one of the first users to mix on the D5.

It has been one of my biggest dreams to get an SD7 in the country, he said, clearly delighted. I have not mixed a show on an SD7, but have had the privilege of being able to stand behind the console and play, as well as receive training from DiGiCo in the UK on all the SD consoles.

The news has spread like wildfire and Kevin has had positive feedback on his Facebook page from engineers who cannot wait to try out the SD7.

I always use the analogy of a BMW showroom, said Kevin. You need a 7 Series on the floor in order to sell a 3 Series. Your biggest mover is going to be the 3 Series, but everyone knows you can offer the full suite.

Of the Sound Stylists and DiGiCo legacy, Kevin admits his initial investment in the D5 Live may have been a little late in the game, but even so, it was always incredibly desirable.

Going forward, I have to say that out of all the console manufacturers that we've worked with, DiGiCo has been the most supportive and we receive support, back-up and education from both DiGiCo and DWR Distribution, he says. I know that should DWR fall off the planet tomorrow, I could pick up the phone and anyone at DiGiCo would assist. Do I have that type of relationship with any of the other manufacturers? No, I don't.

DiGiCo has proved to be a sound investment for Sound Stylists.

The SD8s have worked hard and they will continue to work hard, says Kevin. They are our stock standard desk of choice. The SD10 essentially does the high-end corporates like the SAMAS and international acts, and while the SD7 is aimed at the very top end of the market, I don't think that's a bad thing.

As for the D5s, they continue to offer stability, reliability and build quality.

The fact that we can still put the D5s on shows now is a testament to the pedigree of an incredible desk. They have an incredibly high channel count and sample at the same rate as many of today's consoles, even 12 years down the line. With time and growth of technology, they will be overtaken, but they will still work and still generate income. In fact, both of the D5s are currently out on a festival.

A key factor for Kevin is that DiGiCo enables him to standardize racks across the various models, providing flexibility and power.

I have seen the major rental companies across the US and the UK investing and aligning in DiGiCo, says Kevin. With this in mind, Sound Stylists will be making further DiGiCo purchases in the near future, both with surfaces and additional SD Racks.

I am delighted that Kevin and Sound Stylists has chosen to not only continue their investment in DiGiCo, but to go for our flagship SD7, says DiGiCo's Ian Staddon. I, and many of my colleagues at DiGiCo, have known Kevin and several of his team for a long time and it personally gives me great satisfaction to know that Sound Stylists appreciate DiGiCo, our products and what we stand for as a manufacturer. Our beliefs are mirrored by DWR and this sale is a testament to that; a great team effort by all involved. Thanks to Kevin and DWR!

Kevin sees the future of the new SD7 working for everyone. He aims to make the console readily available, so that audio engineers in the South African industry are comfortable and familiar behind the console. He will be first in line to receive the training from DWR.

I'm an old dog and it's going to take time, but I'm excited. I want to stay current and I want to know what my team are talking about, he laughs. One thing I will say, and this is a sentiment from my team when they have a choice of desk to run a show, they always choose DiGiCo.

Press Contacts:

Maria Fiorellino at DiGiCo

Tel: +44 1372 845600

Email: maria@digiconsoles.com

Web: www.digico.biz

Sarah James at Gasoline Media

Tel: +44 1372 471472

Email: info@gasolinemedia.com

Web: www.gasolinemedia.com

Twitter: www.twitter.com/sarah_gasoline

I have to say that out of all the console manufacturers that we've worked with, DiGiCo has been the most supportive and we rece
LINK: https://www.digico.biz/docs/latest_news/EVkukEZlkECkCHhzOc.shtml...
See more stories from digico

Most recent headlines

13/03/2025

FCC Chairman Carr Launches Massive Deregulation Initiative

WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...

13/03/2025

SDVI Integrates Rally With Spectra Vail

SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...

13/03/2025

FCC Approves Gray's Acquisition of KXLT

ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...

13/03/2025

NAB Show 2025 Exhibitor Insight: Blackmagic Design

TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...

13/03/2025

Watch Student Naomi Soleils Folk Pop Performance on The Voice

Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions. ...

13/03/2025

Relive the Magic as GeForce NOW Brings More Blizzard Gaming to the Cloud

Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library. Prepare to weather epic gameplay in the cloud, tackling the genr...

13/03/2025

Gaming Goodness: NVIDIA Reveals Latest Neural Rendering and AI Advancements Supercharging Game Development at GDC 2025

AI is leveling up the world's most beloved games, as the latest advancements...

13/03/2025

Drop It Like It's Mod: Breathing New Life Into Classic Games With AI in NVIDIA RTX Remix

PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...

12/03/2025

Como o Impacto Cultural e Financeiro da Indstria Musical Define Seu Sucesso em 2025

O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...

12/03/2025

Cmo el impacto cultural y financiero de la industria musical define su xito en 2025

Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...

12/03/2025

Nourish Mind, Body, and Soul This Ramadan With Spotify

Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...

12/03/2025

How the Music Industry's Cultural and Financial Impact Define Its Success in 2025

Spotify has just unveiled this year's Loud & Clear report, a transparent loo...

12/03/2025

FAST now transcends back catalog content

More than 70% of FAST programming has been produced since 2010, according to new Gracenote report NEW YORK March 12, 2025 Gracenote, the content data busin...

12/03/2025

Viamedia Adopts ShowSeeker Pilot To Streamline Ad Workflows

GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...

12/03/2025

Mediagenix Appoints Wael Yasin as Sales Director Central Europe

BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....

12/03/2025

Omdia: Global Online Consumer Expenditure to Hit $6.6 Trillion by 2029

LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...

12/03/2025

Comcast Technology Solutions Upgrades to Interra Systems BATON Version 9

CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....

12/03/2025

Nevion announces new 400G addition to its eMerge SDN media fabric offering

Nevion announces new 400G addition to its eMerge SDN media fabric offering Brie Clayton March 12, 2025 0 Comments High-capacity switch enhances existi...

12/03/2025

DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol

DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol Brie Clayton March 12, 2025 0 Comments Feature film relies on DaVinci Resolve Studio for ...

12/03/2025

SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally Sweden 2025

SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...

12/03/2025

Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations

Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits. By Madd...

12/03/2025

Offering a broad umbrella for IP standards

TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...

12/03/2025

Warner Bros Belgium takes a new approach to its post production workflows

The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks By Matthew Corrig...

12/03/2025

Another VFX company suspends operations

Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months By Jenny ...

12/03/2025

Bitcentral to Showcase AI-Powered Innovations for Smarter...

Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation Bitcentral, a leader in media workflow solutions, is set to ...

12/03/2025

Jeff Lilly Named WGN-TV Director Of Technology

CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....

12/03/2025

Survey: Consumers Want More Shoppable TV Experiences

MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...

12/03/2025

IP Showcase To Focus On IP, Broadcast Tech Convergence at 2025 NAB Show

BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...

12/03/2025

Comcast Boosts Internet Speeds for More Than 20 Million Customers

PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....

12/03/2025

Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14

Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14 Brie Clayton March 11, 2025 0 Comments Makin' Waffles with Elly Wade During Marc...

12/03/2025

Ross Video Strengthens Cloud Leadership with Appointment of Aaron Tunnell

Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...

12/03/2025

VEON to release 4Q 2024 trading update on 20 March 2025

12 Mar 2025 VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...

12/03/2025

Getting Set for the Winter Olympics: Inside SVT's Ongoing Software-Based Production Evolution

Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...

12/03/2025

Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful

Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...

12/03/2025

Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptual Displays

Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...

12/03/2025

Sky Sports Unveils Exciting Plans for 2025 Formula 1 Coverage

With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...

12/03/2025

Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz transmission solutions

Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...

12/03/2025

Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby Double-Header

Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...

12/03/2025

FOR-A America Introduces Top of the Line HANABI Series Switcher at NAB 2025 Exhibition

New HVS-Q12 Represents a Quantum Leap in Switcher Design...

12/03/2025

Telespazio and ABS Expand Partnership to Deliver Tailored C-Band Connectivity Solutions for the Brazilian Market

Telespazio and ABS Expand Partnership to Deliver Tailored C-Band Connectivity So...

12/03/2025

Congratulations to all our clients who have achieved TAG certification through our independent validation

ABC conducts independent audits across the TAG programs. In the March 2025 TAG s...

12/03/2025

Moonlight: Thales Alenia Space to develop the space segment of the navigation system orbiting around the Moon

Facebook Twitter LinkedIn Moonlight: ESA program to create a satellite con...

12/03/2025

Thales among the world's top 100 most innovative companies for the 12th year, according to Clarivate

Facebook Twitter LinkedIn In 2025, Thales ranks among the top 0.01% of the...

12/03/2025

CCPC sponsored TV series The Complaints Bureau returns to RT One

Consumer show back following hugely successful first series 10 March 2025 Following a hugely successful first series, The Complaints Bureau returns to RT ...

11/03/2025

Give Me the Backstory: Get to Know Amel Guellaty, the Writer-Director of Where the Wind Comes From

By Lucy Spicer One of the most exciting things about the Sundance Film Festival...

11/03/2025

Salsa's Rhythmic Revival: A New Generation Discovers the Genre's Timeless Appeal

Salsa is making a comeback, captivating new listeners with its infectious energy...

11/03/2025

Canada's Own Rupi Kaur Curates the Latest Edition of Local Spot, Revealing the Songs and Artists That Shaped Her

For many people, music can serve as a reflection of their roots and upbringing. ...

11/03/2025

ST Engineering iDirect's Public Safety Solution Wins MSUA Satellite Mobile Innovation Award 2025

The solution delivers reliable, scalable and secure connectivity for critical pu...

11/03/2025

Weigel Broadcasting Taps Harmonic for Cloud-Based Playout-to-Delivery

SAN JOSE, Calif. Harmonic has announced that Weigel Broadcasting has deployed Harmonics VOS Media Software, which offers playout-to-delivery capabilities, inclu...