Sony Pixel Power calrec Sony

Use AI Where It Improves Workflow, Workload, Entertainment Value

14/11/2024

Use AI Where It Improves Workflow, Workload, Entertainment Value

Andy Marken November 13, 2024

0 Comments

An A.I. is like any intelligence. It has needs. It will start to evolve, to influence, perhaps the entire world, Max Waters, Transcendence , Warner Bros, 2014

We were asked how much AI we used in doing our weekly screed. Honestly none.

We have a general idea, but our mind tends to wander, Oh look at the cute birdie!

Sometimes we hit a dead-end, hit delete and start over again.

But, when we're finally satisfied, we can say, Yeah, we did that.

Sure, we know AI is creeping into every segment of the M&E industry some scary good, some scary bad.

It will grow in usage in ways we can't even imagine, so writing guardrails into contracts and then bragging about them doesn't do much good because things change, stuff happens

Source Paramount

Ups, Downs - There is a lot of euphoria surrounding all of the good/great things AI is going to do for us. We still aren't sure of the side effects.

We're cautiously optimistic about the use of AI technology in the industry.

Some applications show promise in reducing costs, reducing inefficiencies, improving the quality and quantity of projects and streamlining the delivery/viewer satisfaction processes.

The relationship needs to develop slowly because we've already seen half-baked ideas released into the wild and once, they're out there they're out there.

We're not a complete luddite but we just don't recall an AI movie that turned out well.

The tech-based streamers/producers have been using the technology for some time to wade through tons of movie/show ideas, viewer response and fiscal results to determine what works, what doesn't.

A lot of great film/story ideas never make it past this hurdle, disappointing folks who just knew this project was right and people would flock to see it.

At other times, the data will be used to change, refine ideas and word/action flow to strengthen the film/show.

In many instances, the ideation creators will agree that the recommendations did improve the project. After all, no one wants to be associated with a dud, even if she/he isn't on the credits.

As Netflix co-CEO Ted Sarandos noted during the company's last earnings report, people ultimately care most about the quality of the show/movie rather than the technology being used.

To deliver a constant stream of new content, the leading film/show providers in the Americas will be investing a total of $133B out of the global investment of more than $247B.

Global Production - Hollywood retains its title as the center of the video content creation industry, but studios/streamers are finding it easier and more economic to develop, produce and acquire content people really want to see from around the globe.

Hollywood/LA still represents the major center in the content world; but thanks to studio construction, tax incentives, advances in training and tools, great projects are being produced in Atlanta, Tucson, Albuquerque, Toronto, London, Berlin, Lagos, Mumbai, Seoul and other major film centers.

According to PwC, film/show production in the Americas will increase 4.3 percent through 2028, which is behind the global rate of 4.6 percent. One of the greatest advances (in our opinion) was VP (virtual production) a combination of technologies developed by Disney's ILM (Industrial Light & Magic) gaming kingpin NVIDIA's GPU (graphic processing unit) and Epic Games' Unreal Engine gaming software.

Virtual - Studio facilities are being produced around the globe and all of them have at least one VP stage to enable content creators to duplicate locations around and off the planet. When combined with an extended list of other incentives, they are serious contenders for large and small projects.

The advance has virtually eliminated the use of green screen production. For a studio to competitively land film/show projects it's almost a necessity.

The virtual production stage enables the production and post-production teams to work together efficiently and seamlessly.

VP and the enhanced computing power leveled the playing field for studios everywhere to compete for film/show production and has almost eliminated the need/expense of location shoots.

While it hasn't necessarily reduced the long hours crews spend on set, it does enable them to periodically get home at a reasonable hour.

But long before projects hit the set, something has to be written.

Writers' Assistant - AI is being cautiously used in film/show writers' rooms to assist in researching ideas and subjecting options, but it still takes empathy and experience to develop scripts that grab and hold an audience's interest/attention.

AI content development and generation were key factors in last year's writers' strike but will be used to assist creators (writer's assistances, script coordinators, staff writers/editors and showrunners) in translating concepts into stories and generating credible human dialogue.

Increasingly, it will be used to turn text into visuals and storyboards and create animated 3D models from 2D videos or images.

Most of the focus today is on speed, efficiency and reducing costs and the industry has yet to define/determine how the powerful technology can produce greater value creation.

The common concern in the industry is that AI will replace jobs; and in some instances, this may be true but from what we've seen to date and the developments that are in the works, we also agree with AI proponents' observation that AI won't replace your job but somebody using AI will take your job. And that being said, it stands to reason that AI will impact the management layer more and put more power in the hands of creatives who have experience in deliverin
LINK: https://creativecow.net/use-ai-where-it-improves-workflow-workload-ent...
See more stories from creativecow

More from Creative COW

14/11/2024

John Lennon Educational Tour Bus Uses Blackmagic Design Pipeline

John Lennon Educational Tour Bus Uses Blackmagic Design Pipeline Brie Clayton November 14, 2024 0 Comments Nonprofit teaches technology, music and art...

14/11/2024

Use AI Where It Improves Workflow, Workload, Entertainment Value

Use AI Where It Improves Workflow, Workload, Entertainment Value Andy Marken November 13, 2024 0 Comments An A.I. is like any intelligence. It has ne...

13/11/2024

iodyne Releases Windows Support for Pro Data: World's Fastest Multi-Platform Thunderbolt Storage

iodyne Releases Windows Support for Pro Data: World's Fastest Multi-Platform...

13/11/2024

OWC Launches New 240GB Capacity Atlas Pro CFexpress 4.0 Type A Memory Cards, Providing a More Accessible Solution for Sony Users

OWC Launches New 240GB Capacity Atlas Pro CFexpress 4.0 Type A Memory Cards, Pro...

13/11/2024

Blackmagic Design Levels Up New Rockstars' ComicCon 2024 and Disney D23 Livestream

Blackmagic Design Levels Up New Rockstars' ComicCon 2024 and Disney D23 Live...

13/11/2024

Sony's Beyond Sports Technology Powers Upcoming ESPN Monday Night Football Alternate Presentation-The Simpsons Funday Football

Sony's Beyond Sports Technology Powers Upcoming ESPN Monday Night Football A...

13/11/2024

Colorists' Best-Kept Secret for Skin Tone Matching

Colorists' Best-Kept Secret for Skin Tone Matching Kasia Jarco November 12, 2024 0 Comments Are you looking for precision, reliability, and ease i...

12/11/2024

Media Links Sees JPEG-XS Service Adoption Soar in Broadcast Quality Media Transport

Media Links Sees JPEG-XS Service Adoption Soar in Broadcast Quality Media Transp...

12/11/2024

Enter to Win the Final Week of the RE:Vision Effects 2024 Raffle at Creative Cow!

Enter to Win the Final Week of the RE:Vision Effects 2024 Raffle at Creative Cow...

12/11/2024

AJA Corvid Powers I/O for RT Software's Live Broadcast Graphics Solutions

AJA Corvid Powers I/O for RT Software's Live Broadcast Graphics Solutions Brie Clayton November 11, 2024 0 Comments Catamaran racing is an elite s...

12/11/2024

Maspalomas Costa Canaria Soul Festival Powered by Blackmagic URSA Broadcast G2

Maspalomas Costa Canaria Soul Festival Powered by Blackmagic URSA Broadcast G2 Brie Clayton November 11, 2024 0 Comments Ruima Video Art tackled the s...

11/11/2024

Announcing the Winners of the RE:Vision Effects Raffle, Week 3!

Announcing the Winners of the RE:Vision Effects Raffle, Week 3! Brie Clayton November 11, 2024 1 Comment The results are in for week 3 of the RE:Visio...

08/11/2024

Rohit Nagarajan named CEO of Vizrt

Rohit Nagarajan named CEO of Vizrt Brie Clayton November 7, 2024 0 Comments Vizrt, the leader in real-time graphics and live production solutions for...

07/11/2024

Foundry announces strategic decision to wind down development of 3D modeling tool, Modo

Foundry announces strategic decision to wind down development of 3D modeling too...

07/11/2024

Sony Electronics Announces Firmware Roadmap for its Cinema Line

Sony Electronics Announces Firmware Roadmap for its Cinema Line Brie Clayton November 7, 2024 0 Comments New firmware roadmap illustrates Sony's c...

07/11/2024

Building Our Very Own Green Screen Keyer in Apple Motion: Part 1

Building Our Very Own Green Screen Keyer in Apple Motion: Part 1 Simon Ubsdell November 6, 2024 0 Comments Part One of this compositing series for App...

06/11/2024

Shared Storage For Creative Teams: Challenges And Solutions

Shared Storage For Creative Teams: Challenges And Solutions Melanie Ciotti November 6, 2024 0 Comments Many creative teams struggle with inefficient s...

06/11/2024

We're Entering Untested Entertainment Territory

We're Entering Untested Entertainment Territory Andy Marken November 6, 2024 0 Comments Ventress wants to face it. You want to fight it. But I do...

06/11/2024

Resizing Motion Graphic boxes in After Effects

Resizing Motion Graphic boxes in After Effects Graham Quince November 6, 2024 0 Comments Based on some recent forum questions, I've put together a...

06/11/2024

Learn Cinema 4D Fields in 15 Minutes

Learn Cinema 4D Fields in 15 Minutes Marc Potocnik November 5, 2024 0 Comments Learn the essentials of Cinema 4D Fields in 15 minutes. For Cinema 4D R...

06/11/2024

Where did the Essential Graphics panel go in Premiere Pro?!

Where did the Essential Graphics panel go in Premiere Pro?! Colin Smith November 5, 2024 0 Comments This tutorial shows you where you can find the new...

05/11/2024

Claudio Del Bravo, colourist, Frame by Frame

Claudio Del Bravo, colourist, Frame by Frame Caroline Shawley November 5, 2024 0 Comments Claudio Del Bravo is a senior colourist and head of long for...

05/11/2024

RuPaul's DragCon LA Pink Carpet Live Streamed with Blackmagic Design

RuPaul's DragCon LA Pink Carpet Live Streamed with Blackmagic Design Brie Clayton November 5, 2024 0 Comments Blackmagic Design workflow helps Wor...

05/11/2024

Enter to Win Week 3 of the RE:Vision Effects 2024 Raffle at Creative Cow!

Enter to Win Week 3 of the RE:Vision Effects 2024 Raffle at Creative Cow! Brie Clayton November 4, 2024 0 Comments Two chances to win a RE:Vision Effe...

05/11/2024

BatteryEVO Shoots New Commercial with Blackmagic PYXIS 6K

BatteryEVO Shoots New Commercial with Blackmagic PYXIS 6K Brie Clayton November 4, 2024 0 Comments New digital film camera's full frame 6K sensor ...

04/11/2024

Announcing the Winners of the RE:Vision Effects Raffle, Week 2!

Announcing the Winners of the RE:Vision Effects Raffle, Week 2! Brie Clayton November 4, 2024 0 Comments The results are in for week 2 of the RE:Visio...

02/11/2024

Chaos Releases V-Ray 7 for 3ds Max

Chaos Releases V-Ray 7 for 3ds Max Brie Clayton November 1, 2024 0 Comments Photorealistic Renderer Adds First Native Support for Gaussian Splats in a...

01/11/2024

Boris FX Brings Greater ML Power to Continuum's VFX Toolkit

Boris FX Brings Greater ML Power to Continuum's VFX Toolkit Jessie Electa Petrov November 1, 2024 0 Comments The 2025 release adds instant, accura...

01/11/2024

Joseph Kahn's Frantic Horror Film Ick Completed with Full Blackmagic Design Workflow

Joseph Kahn's Frantic Horror Film Ick Completed with Full Blackmagic Design ...

31/10/2024

BAD HOP's New Music Video Kawasaki Song Shot on Blackmagic Cinema Camera 6K

BAD HOP's New Music Video Kawasaki Song Shot on Blackmagic Cinema Camera 6K Brie Clayton October 31, 2024 0 Comments Spikey John and Seiya Uehara ...

31/10/2024

VEGAS Creative Software Continues Ambitious New Feature Development Schedule with Another Update Release for VEGAS Pro 22

VEGAS Creative Software Continues Ambitious New Feature Development Schedule wit...

31/10/2024

Blockade Labs Launches Blendbox, Bringing Unmatched Control for 2D Generative AI Creations

Blockade Labs Launches Blendbox, Bringing Unmatched Control for 2D Generative AI...

31/10/2024

Learn Redshift For Cinema 4D In 40 Minutes

Learn Redshift For Cinema 4D In 40 Minutes Marc Potocnik October 31, 2024 0 Comments Cinema 4D Master Trainer Marc Potocnik guides you through the bas...

30/10/2024

Sennheiser launches the creator's audio multitool

Sennheiser launches the creator's audio multitool Brie Clayton October 30, 2024 0 Comments Profile Wireless, a 2-channel, 2.4 GHz all-in-one micro...

30/10/2024

Axle AI launches Mac mini M4 bundles for powerful on-premise AI media search

Axle AI launches Mac mini M4 bundles for powerful on-premise AI media search Brie Clayton October 30, 2024 0 Comments Axle AI's new Mac mini bundl...

30/10/2024

Horror Films Are Good for Body and Mind

Horror Films Are Good for Body and Mind Andy Marken October 30, 2024 0 Comments We're a statistical improbability. And now they want to see who w...

29/10/2024

Abandon Editorial Celebrates Official Launch

Abandon Editorial Celebrates Official Launch Brie Clayton October 29, 2024 0 Comments The Studio, Co-Founded by Jonny Mass and Edward Khoma, Delivers ...

29/10/2024

Lake Mary Church Relies on Blackmagic Design Live Production Workflow

Lake Mary Church Relies on Blackmagic Design Live Production Workflow Brie Clayton October 29, 2024 0 Comments ATEM Constellation 8K provides master c...

29/10/2024

Dalet Competitive Upgrade Program Offers Attractive Path to Modern News Operations

Dalet Competitive Upgrade Program Offers Attractive Path to Modern News Operatio...

29/10/2024

Vamp Agency Produces Halloween Content with Blackmagic Design Cameras and Switchers

Vamp Agency Produces Halloween Content with Blackmagic Design Cameras and Switch...

29/10/2024

Is the DJI Air 3S Really Worth It? My Test in Amalfi Coast

Is the DJI Air 3S Really Worth It? My Test in Amalfi Coast Sean Alami October 28, 2024 0 Comments Watch as I take the DJI Air 3S to the stunning Amalf...

29/10/2024

COW Job Listing: Video Production Online Volunteer for NESA-Africa 2024 and SCEF Projects (Multiple Roles)

COW Job Listing: Video Production Online Volunteer for NESA-Africa 2024 and SCEF...

28/10/2024

Announcing the Winners of the RE:Vision Effects Raffle, Week 1!

Announcing the Winners of the RE:Vision Effects Raffle, Week 1! Brie Clayton October 28, 2024 0 Comments The results are in! Congratulations to our tw...

28/10/2024

Enter Your Name for Week 2 of the RE:Vision Effects 2024 Raffle at Creative Cow!

Enter Your Name for Week 2 of the RE:Vision Effects 2024 Raffle at Creative Cow! Brie Clayton October 28, 2024 0 Comments Two chances to win a RE:Visi...

28/10/2024

COW Jobs: YouTube Video Editor (Long-form)

COW Jobs: YouTube Video Editor (Long-form) Brie Clayton October 28, 2024 0 Comments YouTube Video Editor (Long-form) October 28, 2024COW Job Listing...

25/10/2024

Independent Midwest Broadcaster selects Rohde & Schwarz TE1 liquid-cooled transmitter to expand audience reach

Independent Midwest Broadcaster selects Rohde & Schwarz TE1 liquid-cooled transm...

25/10/2024

Mexico's First Virtual Production Game Show Produced with Blackmagic Design

Mexico's First Virtual Production Game Show Produced with Blackmagic Design Brie Clayton October 25, 2024 0 Comments Club Cin polis Desaf o India...

25/10/2024

Using invisible effects to hide a stage light in Adobe After Effects

Using invisible effects to hide a stage light in Adobe After Effects Graham Quince October 25, 2024 0 Comments Lasers, dinosaurs and space VFX are coo...

25/10/2024

Improve your Color Grading using these simple steps in DaVinci Resolve 19

Improve your Color Grading using these simple steps in DaVinci Resolve 19 Kasia Jarco October 25, 2024 0 Comments Do you truly understand how to color...

24/10/2024

Cine Gear Film Series Competition is Now Open

Cine Gear Film Series Competition is Now Open Brie Clayton October 24, 2024 0 Comments Each year, thousands of filmmakers of all kinds gather at a maj...