
20% of employees at Sky in the UK & Ireland to be from Black, Asian or Minority Ethnic background by 2025, with at least a quarter of these to be Black.
Aim applies to Sky leadership team, with targets replicated for top 300 leaders.
In June last year, Sky announced a series of commitments to improve our approach to diversity and inclusion. Sky committed to invest £10million a year across its markets for each of the next three years to improve representation and progression of minority groups, make a difference in communities impacted by racism, and use the power of Sky's voice and platform to highlight racial injustice. The commitments included an ambition to create new targets to improve ethnic diversity and representation throughout the organisation.
Following these commitments, Sky undertook research into the demographics of the local areas the business operates in. This research forms the basis of the new 2025 target that 20% of the roles in the UK & Ireland workforce should be filled by those from a Black, Asian and Minority Ethnic background, and 5% of the roles in Sky's UK & Ireland workforce should be filled by Black employees.
Sky is also introducing the same target for the top circa 300 leaders across the UK and Ireland's leadership team. By 2025, Sky's leadership team will be 5% Black, and 20% Black, Asian and Minority Ethnic overall. The leadership team is currently 1% Black and 9% Black, Asian and Minority Ethnic, and among Sky's UK & Ireland employees who disclose their ethnicity, Black, Asian and Minority Ethnic representation is currently 14.7% and Black representation is 2.7%.
Teams within Sky will be set specific targets based on the demographics of where they are based, their colleague attrition and professional pipeline. Progress against the targets will be measured annually and reported in Sky's Bigger Picture Impact Report. Executives will be held responsible for meeting the targets in their areas by:
Building targets into leadership objectives to ensure progress is a priority for the accountable executives.
Regular interaction with Sky's Diversity Action Group, an internal, diverse cross-section of Sky's workforce chaired by Stephen van Rooyen, EVP & CEO UK & Europe.
Ongoing engagement with Sky's newly appointed external Diversity Advisory Council.
Efforts to meet the targets will be tailored across the organisation. Work is underway to introduce more inclusive recruitment practices, invest in the progression of under-represented groups throughout the organisation, improve retention and offer additional support for the progression of Black, Asian, and Minority Ethnic staff. Sky will also look to improve its talent pipeline and tackle systemic barriers to access to the industry. Measures are being put in place to improve these areas and they will continue be refined to ensure targets are met.
In the last two years Sky has already:
Refreshed the language used in job adverts to be more inclusive.
Introduced an aim to ensure shortlists are reflective of location when hiring.
Advertised roles in places that attract more diverse candidates.
Last week Sky confirmed the appointment of Denise Peart as Chief Talent, Diversity and Inclusion Officer, and announced the members of the Diversity Advisory Council.
Stephen van Rooyen, EVP & CEO UK & Europe Sky said:
Last year we said Sky could, and should, do more to improve diversity and inclusion in our own business, and to support the fight against racial injustice. Over the last few months, we've been listening to all our colleagues and today we're making some ambitious commitments around representation at Sky.
There is clear evidence that businesses with greater cultural and ethnic diversity perform better. Getting this right will enable us to make better business decisions; develop better content on screen, see more innovation off screen and improve diversity and inclusion across the industry.
Denise Peart, Sky's Chief Talent, Diversity and Inclusion Officer said:
Introducing these targets acknowledges that we have more work to do in ensuring our Black, Asian and Minority Ethnic colleagues are fairly represented at all levels, and across all areas of Sky. Our focus will be on making systemic changes to ensure that we recruit, retain, develop and progress these colleagues, whilst holding ourselves accountable for meeting these targets. This will allow us to continue to take positive steps in becoming a more diverse and inclusive organisation.
Lord Karan Bilimoria, CBI President, said:
I'm delighted that Sky have committed to ambitious action to better represent the communities they operate in and customers they serve. Because concerted company efforts to accelerate greater racial and ethnic participation - particularly at senior levels - are much needed across British business.
What gets measured gets done. Setting stretching targets as Sky have, alongside more measures to cultivate an inclusive company culture, will undoubtedly propel their progress forward faster and set a shining example to other firms looking to do the same.
Deborah Williams, Executive Director, Creative Diversity Network said:
"Data from CDNs Race and Ethnicity Report: A Deep Dive into Diamond Data, which was published in October last year, shone a light on the inequality off-screen in the UK television industry, particularly at senior, decision-making levels. We therefore very much welcome and support Skys new innovative Black, Asian and ethnic minority targets, especially for its leadership team."
Notes to editors:
For more information please contact:
Skypress@sky.uk
About Sky
Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 24 million customers to the best entert
Most recent headlines
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...