Industry buoyed by latest daily Digital Content Ratings as online news proves its worth to advertisers in wake of Meta's funding withdrawal
Sydney, August 28, 2024 - Thanks to The Olympics, average daily audiences to Australia's leading news websites jumped by an average of 27% during the games, according to Nielsen Daily Digital Content Ratings (DCR) numbers.*
While several news publishers saw double-digit increases in their unique daily audience numbers, many digital news properties saw increases in the triple digits, such as The Guardian Sport, which grew its daily audience by 139% during the Olympics.
Nielsen Pacific MD, Monique Perry said: Australia's leading news site reached over 2 million people per day on 11 separate days during the Olympics. If that's not proof that news consumption remains robust, especially during major events, I don't know what is. These daily numbers show that the credibility and reach of news outlets make them an attractive proposition for advertisers seeking to build brand awareness and trust at scale.
Jonathan Betts, Nielsen Pacific, Executive Director, Commercial Growth and Product Strategy, added: As news consumption increasingly shifts online, advertisers must navigate a complex digital ecosystem, made more difficult by Meta's recent withdrawal of funding for news content on its platforms. These numbers show that despite this, news presents huge opportunities for both publishers and advertisers if they have a deep understanding of audience behaviour, especially at a daily level.
To manage and pivot digital campaigns successfully requires a greater level of sophistication. That means daily digital audience and content data, especially as programmatic advertising becomes the norm. Nielsen Digital Content Ratings is the only solution in market that can do this.
By leveraging the inherent strengths of news as a medium credibility, reach, and engagement advertisers can not only achieve their marketing objectives but also contribute to the long-term sustainability of the news industry.
Post-games, the homecoming of Australia's most successful Olympic team of all time, in addition to the protracted Raygun controversy, saw the boost to online news audiences extend past the closing ceremony. While daily audiences to news sites did drop in the week following the games, overall, numbers were still up by an average of 6% on pre-games levels.
The headline numbers were an average of daily unique audience to the 25 leading news websites in Australia in the two weeks leading up to the games, the duration of the games, and the week following the games.
*Source: Nielsen DCR, July 1 August 18, 2024
About Nielsen Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences now and into the future. Nielsen operates around the world in more than 55 countries.
Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).
Media Contact Dan Chapman
Assoc. Director, Communications, Nielsen APAC
dan.chapman@nielsen.com
+61 404 088 462
North America Stories
13/09/2024
By Bailey Pennick
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. ...
13/09/2024
SNS is excited to preview the latest features coming to the award-winning EVO Suite. Be among the first to test drive these workflow innovations at IBC2024, and...
13/09/2024
SALT LAKE CITY, Sept. 12, 2024 - L3Harris Technologies (NYSE:LHX) has received a...
13/09/2024
Rendering of L3Harris Tranche 2 Tracking (T2TRK) imagery for the Space Developme...
13/09/2024
Last month, L3Harris delivered the third U.S. Air Force EA-37B Compass Call Cross Deck aircraft integrated with sophisticated electromagnetic attack (EA) miss...
13/09/2024
Targeted at low-to-mid tier productions, the new products set new standards for ...
13/09/2024
The next generation products will enhance the Densit Modular Platform with unma...
13/09/2024
AMSTERDAM Calrec Audio has unveiled its compact Argo M audio console, ImPulseV cloud audio mixing solution and True Control 2.0 at IBC 2024, Sept. 13-16....
13/09/2024
A study of how the media and broadcast industry feels about artificial intelligence (AI) has revealed most media and broadcast companies view its adoption as a ...
13/09/2024
AMSTERDAM AI-driven digital asset management system (DAM) Starchive announced at IBC 2024 a collaboration with Seagate that fully integrates its toolset with Se...
13/09/2024
AMSTERDAM DPA Microphones has introduced its 2061 Miniature Omnidirectional Microphone for applications ranging from broadcast studios and ENG to theaters, even...
13/09/2024
Rodney Alejandro Named Dean of Professional Writing and Music Technology Alejandro, Berklees current Songwriting Department chair and an alumnus of the colleg...
13/09/2024
The presidential debate between Vice President Kamala Harris and former President Donald Trump was watched by 67.1 million viewers, according to Nielsen....
13/09/2024
Brightcove introduced the Brightcove AI Suite, which uses AI to provide content creation, audience growth and engagement and increased revenue generation....
13/09/2024
Warner Bros. Discovery and Charter Communications said the reached a new multi-y...
13/09/2024
The History Channel's History This Week podcast returns for a fifth season on September 16....
13/09/2024
NEW YORK The ABC News Presidential Debate between Vice President Kamala Harris and former President Donald Trump drew an estimated audience of 67.1 million view...
13/09/2024
WASHINGTON, D.C. In response to Donald Trump's call for ABC stations to lose their broadcast licenses, Federal Communications Commission chairwoman Jessica ...
13/09/2024
IRVINE, Calif. Teradek will launch its new Prism 877 4K HEVC encoder/decoder cards at the IBC 2024, Sept. 13-16, at the RAI Amsterdam Convention Center....
13/09/2024
ATLANTA The Georgia Association of Broadcasters honored nine station employees at the early stage of their broadcast career as members of its first-ever class o...
13/09/2024
MONTREAL Grass Valley and broadcast equipment supply and service company ES Broadcast have inked a strategic partnership agreement that continues and expands a ...
13/09/2024
NEWARK, N.J. Panasonic Connect has announced the new AK-UCX100 4K studio camera and two new 4K multi-purpose cameras. In addition, the company said it will exte...
13/09/2024
OTTAWA, Canada Ross Video has launched Ultricore Tally, a full-featured, versatile tally control and management solution and will showcase it at IBC 2024, Sept....
13/09/2024
Hollyland Elevates Wireless Communications for Large-Scale Film and TV Productio...
13/09/2024
Blackmagic Design Announces Blackmagic PYXIS Monitor!
Brie Clayton September 12, 2024
0 Comments
New cinematic monitoring solution for Blackmagic PYXI...
13/09/2024
Sculpting Reimagined: Maxon Releases ZBrush for iPad
Brie Clayton September 13, 2024
0 Comments
Take the power of ZBrush on the go with reimagined UI,...
13/09/2024
WCVB Spotlights Berklee Institute for Accessible Arts Education The institutes ABLE summer camp program was featured in the 5 for Good segment.
By
Daniel Pe...
13/09/2024
Back to All News
Netflix Greenlights Love Untangled': A Nostalgic Korean Y...
12/09/2024
Final Phase of RFP Process Will See a Decision Announced in Q1 of 2025...
12/09/2024
By Jessica Herndon
We all have moments from movies that we love to rewatch. Som...
12/09/2024
St. Louis, MO - September 12, 2024 - Studio Network Solutions (SNS) announced that Legacy Effects, the Oscar-nominated and Emmy-winning FX studio, relies on EVO...
12/09/2024
St. Louis, MO - September 12, 2024 - Studio Network Solutions (SNS) today announced a significant update to its NDI plug-in for Vizrt NRS systems at IBC2024. T...
12/09/2024
St. Louis, MO - September 12, 2024 - Studio Network Solutions (SNS) is showcasing significant updates to the EVO Suite at IBC2024.
Designed to empower media t...
12/09/2024
L3Harris is now one of 13 prime contractors involved in the Australian government's GSC program, designed to support in-country suppliers and bolster global...
12/09/2024
The 3.5-meter glass mirror, which L3Harris polished and finished, has been lifted onto Rubin Observatory's Simonyi Survey Telescope in Chile. This achieveme...
12/09/2024
The new LDX 110 and LDX C110 bring the cutting-edge technology of the LDX 100 series to the entry-level market.
Montreal, Canada, September 12, 2024 -. Grass V...
12/09/2024
NEW YORK - September 11, 2024 - The ABC News Presidential Debate between Vice President Kamala Harris and former President Donald Trump drew an estimated audien...
12/09/2024
Reinvigorated alliance the next step in the evolution of media in Japan and a bi...
12/09/2024
NEW YORK The ABC News Presidential Debate between Vice President Kamala Harris and former President Donald Trump drew an estimated audience of 67.1 million view...
12/09/2024
Boston Conservatory at Berklee to Present Center Stage Production of Jesus Chris...
12/09/2024
The Jennifer Hudson Show returns for its third season on Monday, September 16 with a renewed focus on joy, positivity and inspiration, the show said Tuesday....
12/09/2024
Netflix's The Perfect Couple had its debut as the No. 1 show on connected TV...
12/09/2024
FreeWheel, Comcast's ad-tech company, said it would be integrating Samba TV automatic content recognition viewer data into FreeWheel's Audience Manager,...
12/09/2024
Mike Fisher, who had been executive director of investment innovation at GroupM, has joined Comcast Advertising as executive director, agency development....
12/09/2024
John Leguizamo took the stage at the Hispanic Television Summit, as the session ...
12/09/2024
Samba TV is reporting that 28.3 million homes watched the Presidential Debate hosted by ABC News on Sept. 10. That makes the faceoff between Donald Trump and Ka...
12/09/2024
PARIS Dalet has announced three new members of its executive team. Tara Bryant joins as chief revenue officer (CRO) with responsibilities spanning sales, market...
12/09/2024
BURLINGTON, Mass. Avid has announced improvements to its Avid | Stream IO software subscription solution for broadcast production ingest and playout that are de...
12/09/2024
NEW YORK A new report from Nielsen indicates that the U.S. Hispanic population is having a major influence on the U.S. sports landscape, helping to drive growin...
Industry buoyed by latest daily Digital Content Ratings as online news proves its worth to advertisers in wake of Meta's funding withdrawal
